Amazon Business Deals 2026: How Sellers Win Business Buyers With B2B-Only Deals

For years, a business buyer on Amazon saw your Business Price, maybe a quantity discount, and nothing else. No badge. No countdown. No reason to buy today instead of next quarter. On 31 August 2026, that changed.

Amazon Business Deals 2026 are limited-time deals that only registered Amazon Business customers can see. You create them yourself in Seller Central, in ten marketplaces, and Amazon is promoting them in business buyers' inboxes for free until the end of the year.

This guide gives you the rules in plain words, a five-minute readiness check, the set-up steps, the maths, the risks Amazon has not answered yet, and a plan for Black Friday. You can read it in ten minutes and act on it today.

Table of Contents

• ●What Are Amazon Business Deals in 2026?

• ●Where Are Amazon Business Deals Available?

• ●Are You Eligible? A 5-Minute Readiness Check

• ●How Do You Create an Amazon Business Deal?

• ●What Should a Business Deal Cost You? The Maths

• ●Can You Stack Business Deals With Other Discounts?

• ●The Three Risks Amazon Has Not Answered Yet

• ●How to Use Business Deals for Black Friday 2026

• ●How Do You Measure a Business Deal Afterwards?

• ●Mistakes to Avoid With Amazon Business Deals

• ●How Does GrowithAmazon Help With B2B on Amazon?

• ●Conclusion

📦 TL;DR

• ●Amazon Business Deals are business-only deals that run from one hour to 30 days, as Fixed Price or Percent Off, in ten Amazon marketplaces.

• ●You need a Business Price on the ASIN first. The product must be new and rated 3.5 stars or higher, and your account must meet Amazon's pricing and performance rules.

• ●The minimum discount is 10%. During Prime Big Deal Days, Black Friday and Cyber Monday it is 15%.

• ●Free email and push promotion during big events ends on 31 December 2026.

• ●Amazon has not yet said how Business Deals affect your reference price or whether non-business shoppers can see them. Start with products where those risks are small.

What Are Amazon Business Deals in 2026?

Amazon Business is the side of Amazon where companies, schools, hospitals and government teams buy. Amazon says more than 11 million registered business organisations now shop there. Until this year, you could reach them with two tools: a Business Price (a lower price only they see) and quantity discounts (price breaks for buying more units).

Business Deals add a third tool. They are time-limited promotions, shown only to business customers, that you create from Seller Central. Amazon announced them in Seller Central news on 31 August 2026 and repeated the details in a sell.amazon.com announcement in September. Amazon Business's worldwide VP, Shelley Salomon, presented the feature at Amazon Accelerate the same month, describing it as a way to offer your best volume pricing to the business customers who buy the most.

Here is how the four B2B pricing tools sit next to each other.

The important detail is the base price. A Business Deal is cut from your Business Price, not your consumer price. Keep that in mind when you get to the maths.

Where Are Amazon Business Deals Available?

Amazon lists ten marketplaces at launch. The rules are the same in each one, and the "High Velocity Events" that need the higher 15% discount are the same three: Prime Big Deal Days, Black Friday and Cyber Monday.

Amazon Business also runs in India, but India is not on Amazon's launch list for Business Deals. If you sell there, watch Seller Central news for an update.

If you sell in several of these stores, each one needs its own Business Price and its own deal. Our Amazon global selling service page explains how we keep pricing and promotions in step across marketplaces.

Are You Eligible? A 5-Minute Readiness Check

Before you open the Promotions page, run this short check. It will save you a wasted afternoon.

1. Business Price Set

The deal tool only shows products that already have a Business Price. No Business Price, no deal. Amazon's guide on how to set B2B prices and quantity discounts walks you through it.

2. Star Rating 3.5 or Higher

This is the product rating, not your seller feedback.

3. New Condition

Used and refurbished offers do not qualify.

4. Pricing Rules Met

Since April 2026, Amazon checks discounts against your recent non-promotional prices. A deal price that looks inflated against your history will be rejected.

5. Seller Performance

Amazon says accounts must meet its performance requirements. If your Account Health Rating is wobbling, fix that first. Our Account Health Rating guide shows the limits and alert lines.

6. Professional Selling Plan

The Amazon Business selling programme, including B2B pricing, is for Professional sellers.

Then ask one more question: do businesses already buy from you? Open B2B Central in Seller Central. It shows business sales, average order value and repeat purchases. If a handful of ASINs already get business orders, those are your first deal candidates.

Expert Tip: Start With Five to Ten ASINs

Do not put your whole catalog into Business Deals. Pick five to ten ASINs with existing B2B orders, good stock cover and a Business Price you can discount by 10% without going below your floor. Learn on those, then widen.

How Do You Create an Amazon Business Deal?

The set-up lives inside the Price Discounts tool you may already use for consumer discounts. Amazon has added a new audience to it.

Step 1: Open the Price Discounts Tool

In Seller Central, go to Advertising, then Promotions, and open the Price Discounts tool.

Step 2: Choose All Business Customers as the Audience

This is the new option Amazon added on 31 August 2026.

Step 3: Select Products

Only ASINs with an existing Business Price will be available.

Step 4: Pick Fixed Price or Percent Off

Set a discount of at least 10% (15% if the deal runs during Prime Big Deal Days, Black Friday or Cyber Monday).

Step 5: Set the Duration and Schedule

Choose a duration from one hour up to 30 days. Review and schedule.

If You Cannot See "All Business Customers"

You are not alone. In the first week, some sellers reported on the Seller Forums that their Promotions page only showed "All Customers" and "Prime Customers". That points to a staged rollout. Check again in a few days, and if it is still missing, open a case and quote Amazon's announcement.

Two More Notes From Sellers

Two more notes from sellers who have used the tool, which Amazon has not confirmed in writing: the "add" option stays inactive until a Business Price exists on the ASIN, and the number of units you commit may act as a soft cap, with the deal switching off as it nears that number. Treat both as things to watch, not rules.

What Should a Business Deal Cost You? The Maths

This is where Business Deals differ from every other discount you run. A coupon or a consumer Price Discount is cut from your public price. A Business Deal is cut from your Business Price, which is already lower. So "10% off" can be a much deeper cut from list than it sounds.

Fill in this table for each ASIN before you schedule anything. The brackets are yours to complete; we have not guessed any numbers.

If the result is below your floor, you have three honest options: run a shorter deal on fewer units, choose a Fixed Price deal that lands exactly where you need it, or raise the Business Price before the deal, as long as that stays inside Amazon's pricing rules. What you should not do is hope that volume fixes a negative margin. Business buyers do order more units, but they also reorder, so a bad price can repeat.

If you want a deeper look at how fees, promo costs and returns eat into Q4 margin, our Amazon Q4 profit margin guide goes line by line.

Can You Stack Business Deals With Other Discounts?

Amazon's announcement does not say how Business Deals combine with other promotions, so treat the question with care. What we can say is which base price each tool uses, and that tells you where the danger is.

A simple rule keeps you safe: never let a Business Deal and your highest quantity tier apply to the same ASIN in the same week unless you have done the maths for the biggest order a buyer could place. If you are unsure, pause the top tier while the deal runs.

Expert Tip: Run a Small Test

Put one ASIN on a Business Deal only, keep a similar ASIN on quantity tiers only, and compare them in B2B Central after two weeks. You will learn more from that than from any forum thread.

The Three Risks Amazon Has Not Answered Yet

Sellers asked three sharp questions under Amazon's announcement. As of October 2026, none has a public answer from Amazon. You should know them before you commit stock.

What Amazon Has Said, and What Sellers Have Asked

Said: business-only visibility, 1 hour to 30 days, Fixed Price or Percent Off, 10% and 15% minimums, 3.5-star and new-condition rules, ten marketplaces, free event visibility until 31 December 2026.

Asked, not answered: does a Business Deal price count in the "lowest price" used for consumer deals; can non-business shoppers or price trackers see the deal price; does the free visibility continue in 2027.

Risk 1: Reference Price

Amazon's consumer deal rules look back at your recent non-promotional prices to decide what discount you must offer next time. One seller asked whether a B2B-only deal price now feeds that calculation. Amazon has confirmed that Prime Big Deal Days prices are excluded from the lookback for November events, but it has said nothing similar for Business Deals. Until it does, run Business Deals on ASINs you do not plan to put into a consumer event within the next sixty days, and keep a record of every deal price.

Risk 2: Visibility and MAP

Another seller asked whether the deal price is visible to non-business customers, or to price-monitoring services such as TrackStreet and Price Spider. If you have minimum advertised price agreements or distributors who watch your Amazon price, this matters. Start with ASINs outside those agreements, and ask your own team to check what a logged-out shopper sees while a deal is live.

Risk 3: The 31 December Cliff

The free email and push promotion during big events is the best part of the offer, and it has an end date. Amazon has not said what replaces it. Use the window now, and do not build a 2027 plan on it being free.

The analysis site ppc.land has tracked these questions closely in its report on the launch, which is worth a read if you want the detail.

How to Use Business Deals for Black Friday 2026

Prime Big Deal Days ran on 6 and 7 October, so that event has passed. The next High Velocity Events are Black Friday and Cyber Monday, where the 15% minimum applies and Amazon's free email and push visibility is still on.

Four Weeks Out

Choose five to ten ASINs with B2B history. Check stock cover for bulk orders, not just normal demand. Set or adjust Business Prices now so the deal maths works at 15% off.

Two Weeks Out

Create the deals. Choose multi-day durations over one-hour deals. Business buyers often need a manager's approval, and a deal that ends before the approval arrives is a wasted deal.

Event Week and After

Watch B2B Central and your committed units daily. Protect stock for your best consumer ASINs. Afterwards, compare against your baseline before you decide what to repeat.

Two things to line up with the rest of your Q4 plan. First, your FBA inventory dates: a business order for forty units is no use if the stock is still in transit. Our Amazon peak season 2026 checklist has the deadlines week by week. Second, your ads: a Business Deal gives business buyers a reason to click, but they still need to find you. Keep Sponsored Products running on the deal ASINs, and read your results through TACoS rather than ACoS alone, as explained in our ACoS vs TACoS guide.

If you already ran a consumer deal in October, our Prime Big Deal Days 2026 seller plan covers how to carry those lessons into November.

How Do You Measure a Business Deal Afterwards?

A lift during the deal is not proof the deal worked. Stock, season and your ads all moved at the same time. Measure it properly, and you will know what to repeat.

Record a Baseline First

Before the deal, note B2B units, orders, average order value, repeat buyers and your Business Featured Offer share for each ASIN. B2B Central and the business reports give you these.

Compare the Same Length of Time After

Two weeks before against two weeks during, then two weeks after to see if demand was pulled forward.

Look at New Business Buyers

New organisations buying for the first time are worth more than one-off bulk orders, because they tend to reorder.

Keep a Deal Log

Date, ASIN, marketplace, format, discount, duration, units sold, net per unit. In three months this log will tell you more than any dashboard.

Amazon's own B2B pricing guide suggests the same habit: watch business sales volume, average order value and repeat purchases in B2B Central, and see which discount tiers business buyers actually use.

Mistakes to Avoid With Amazon Business Deals

1. No Business Price

The most common reason the tool shows nothing. Set it first.

2. Putting Your Whole Catalog In

Start with ASINs that already sell to businesses.

3. One-Hour Deals

Fine for consumers, poor for buyers who need approval. Use days, not hours.

4. Thin Stock

A business order can be ten times your usual unit count. Check cover before you schedule.

5. Forgetting the Base Price

10% off Business Price is more than 10% off list. Do the maths.

6. Ignoring MAP

If you have price agreements, keep those ASINs out until Amazon clarifies visibility.

7. Treating the Free Visibility as Permanent

It ends on 31 December 2026.

How Does GrowithAmazon Help With B2B on Amazon?

Most brands we meet have business orders already and do not know it. The first thing we do is open B2B Central with you and show you which ASINs businesses buy, how often and in what quantities. From there, the work is practical.

Pricing Set-Up

Business Prices and quantity tiers set per marketplace, with floors written down, so Business Deals can be switched on without guesswork.

Deal Operations

Deal creation, stock checks for bulk orders, daily monitoring during events and a deal log you keep.

Account Health

Performance requirements are part of eligibility, so account health is watched alongside the deals.

Advertising

Sponsored Products on deal ASINs, measured on TACoS, through our Amazon advertising management team.

Reach

GrowithAmazon provides Amazon marketplace services for brands all over the world, across Seller Central and Vendor Central, including every marketplace where Business Deals are live.

You can see how we document this kind of work in our case studies.

Conclusion

Amazon Business Deals give you something you never had before: a reason for a business buyer to order from you this week instead of next quarter. The rules are simple. Set a Business Price, keep the product new and well rated, offer at least 10% (15% during the big events), and choose a duration that fits how businesses buy.

The smart move for 2026 is to start small, do the maths on Business Price rather than list price, keep MAP-sensitive ASINs out until Amazon answers the open questions, and use the free event visibility while it lasts. Do that, and you will enter 2027 knowing exactly which products business buyers want from you.