Amazon DSP Management Services

Reach Shoppers Before They Search.

Scale beyond Sponsored Ads with full-funnel Amazon DSP advertising services. Reach high-intent shoppers on Amazon, Amazon-owned properties, and premium third-party websites and apps using Amazon shopping signals.

Get Your Free DSP Growth Audit Explore DSP Strategy

DSP, PPC, SEO & listing optimization—one strategy
Full-funnel campaign management
Audience targeting powered by shopping signals
Transparent ROAS, ACoS, TACoS & new-to-brand reporting

$30M+Revenue supported

35,000+ASINs managed

8Amazon marketplaces

20%Average ACoS maintained

Beyond sponsored ads

What is Amazon DSP advertising?

Amazon DSP (Demand-Side Platform) is Amazon’s programmatic advertising platform. It helps brands buy display, video, audio and Streaming TV ads across Amazon-owned properties and third-party websites, apps and publishers.

Unlike Sponsored Ads, which primarily reach shoppers actively searching or browsing Amazon, DSP uses audience-based targeting to engage potential customers across the buying journey—not only when they are ready to purchase.

Reach shoppers at the moments that matter

Before they search for your category
After they view your products but don’t purchase
While browsing competitor products
Based on shopping and browsing behavior
While watching, reading or consuming relevant content

Where DSP ads can appear

Amazon.com

Prime Video

Twitch

IMDb

Fire TV

Freevee

Kindle

Alexa environments

Premium publisher apps

Full-funnel strategy

Amazon DSP campaigns for every stage of the buyer journey

DSP isn’t just a retargeting channel. We build campaigns to reach shoppers before they search, while they consider, after they visit your listings, and after they purchase.

01 — AWARENESS

Build Demand

Introduce your brand to relevant category shoppers before purchase intent peaks.

Formats: Display, Video, Streaming TV, Audio

Track: Impressions, reach, frequency, DPVR, brand lift*

02 — CONSIDERATION

Influence Buyers

Reach shoppers researching products and actively considering category options.

Approach: In-market & category audiences

Track: CTR, DPVR, detail page views, Brand Store visits

03 — RETARGETING

Recover Lost Shoppers

Bring product viewers and engaged audiences back into the buying journey.

Approach: Viewers & cart abandoners

Track: ROAS, conversion rate, view-through conversions

04 — CONQUEST

Capture Competitor Demand

Position your brand as an alternative to relevant competitor products.

Approach: Competitor product viewers

Track: DPVs, new-to-brand purchases, sales contribution

05 — LOYALTY

Grow Customer Value

Re-engage existing customers for repeat purchases and cross-sells.

Approach: Past purchasers & complementary products

Track: Repeat rate, AOV, Subscribe & Save, CLTV

Amazon-first targeting

Audience targeting powered by Amazon shopping signals

Campaigns can be built around where shoppers are in the journey and how they interact with products, categories and brands—not broad demographics alone.

Audience	Who you can reach	Best for
In-Market Audiences	Shoppers actively researching or purchasing within specific categories	High-intent prospecting
Lifestyle Audiences	Shoppers whose activity indicates relevant interests, habits or preferences	Brand awareness & expansion
Product Viewer Audiences	Shoppers who viewed your product detail pages but didn’t purchase	Retargeting & recovering sales
Competitor Audiences	Shoppers interacting with relevant competitor products or category listings	Conquesting & market-share growth
Lookalike Audiences	New audiences similar to valuable customer segments	Customer acquisition & scale
Existing Customer Audiences	Past purchasers and existing brand customers	Cross-sell, upsell & repeat purchases
Custom AMC Audiences	Advanced segments created through AMC analysis and available first-party data	Segmentation & full-funnel optimization

Why GrowithAmazon

Why Choose GrowithAmazon for Amazon DSP Management Services

Our Amazon DSP Advertising Services

GrowithAmazon provides end-to-end Amazon DSP management services for brands looking to expand beyond Sponsored Ads, reach high-intent audiences, and build a full-funnel advertising strategy.

From audience planning and campaign architecture to creative testing, daily optimization, and performance reporting, we manage the DSP ecosystem with your broader Amazon growth strategy in mind.

Amazon DSP Strategy & Campaign Planning

We build your DSP strategy around business objectives—not just available ad formats or budget.

Our planning includes:

Business goal mapping
Funnel-stage planning
Campaign objective selection
Budget allocation
Audience strategy
Marketplace-specific planning
KPI definition

DSP Account Setup & Campaign Architecture

A well-structured account gives campaigns a stronger foundation for optimization and measurement.

We support:

DSP account setup
Campaign and line-item structure
Naming conventions
Pixel and tracking setup where applicable
Budget and bid structure
KPI frameworks
Campaign organization

Audience Targeting & Segmentation

We help identify and segment audiences based on relevant Amazon shopping and advertising signals.

Our audience strategies can include:

Amazon shopping and browsing signals
In-market and lifestyle audiences
Product-view and purchase-intent audiences
Competitor audiences
Lookalike audiences
Custom audiences

Amazon DSP Retargeting Campaigns

Turn previous product interest into another opportunity to convert.

We can build strategies to:

Re-engage product detail page viewers
Reach eligible cart-abandonment audiences
Re-engage previous buyers
Develop repeat-purchase strategies
Bring shoppers back to product listings
Drive traffic to your Brand Store or eligible external destinations

Competitor Conquest Campaigns

Don’t limit your growth strategy to shoppers already interacting with your brand.

Our campaigns can help:

Reach shoppers browsing competitor products
Capture existing category demand
Increase competitive-category visibility
Introduce products to competitor audiences
Support market-share growth

Creative Planning & Ad Format Support

The right audience needs the right message and format. We align creative to the campaign objective, funnel stage and audience.

We support:

Display ad creative
Dynamic ecommerce ads
Online video creative
Streaming TV creative
Audio ad messaging
Creative testing
Messaging and CTA direction

Daily Optimization & Budget Management

DSP performance can change as audiences, inventory, creative and competition change. We continuously evaluate and adjust investment.

Our optimization includes:

Bid optimization
Budget pacing
Frequency management
Placement optimization
Audience refinement
Creative testing
Funnel budget allocation

Reporting, Attribution & Growth Insights

We don’t just send performance numbers—we identify what is working, where the funnel is leaking, and where the next growth opportunity exists.

We analyze:

ROAS, ACoS, TACoS, DPVR, CTR & CPM
New-to-brand purchases
View-through conversions
Repeat purchase rate
Subscribe & Save activity
Customer journey impact
DSP + PPC performance

One Connected Amazon Strategy

DSP works best when it is connected to the wider Amazon operation—not run in a silo.

We align DSP with:

Sponsored Ads and branded search
Listing conversion and Amazon SEO
Brand Store activity
Catalog and inventory readiness
Organic visibility and overall sales performance

Your next growth layer

Ready to turn Amazon DSP into a full-funnel growth engine?

Get a clear view of your DSP readiness, audience opportunities and the actions that can support profitable Amazon growth.

Get Your Free Amazon Audit

Or talk to an Amazon growth specialist: +1 (484) 285-6042