Product photography and image editing for Amazon listings
Main images, infographics, lifestyle shots and A+ graphics. Shot in our studio or rebuilt from your raw photos, checked against Amazon's image rules, and delivered as files you keep.
Studio product photography or editing of the photos you already have, for Amazon US, UK, UAE, Saudi Arabia, India, Europe and every other marketplace.
Two ways in
Most Amazon product photography projects start with one question: do you have a product we can photograph, or photos you already have that need rebuilding? Both routes end at the same standard.
Lane A
Ship us the product. We set up studio lighting, staging, angles, product groups and lifestyle scenes, then send the selected frames for your review.
Not this route when: very large or industrial items go to the editing lane, or get a separate scope.
Lane B
Send your raw photos. We remove the background to pure white, correct colour, retouch, and compose each frame to the main-image standard.
Not this route when: the source is too soft or too dark to work with. We grade it first and tell you plainly if it is not.
Most catalogues use both lanes. Lane B is photo editing for brands that already have images. The SKU map at the start of each project shows which lane each product takes.
At the first call we ask for four things: the product facts (size, weight, materials and what is in the box), the SKU list with the slots each product needs, the current listing and its images, and any photos you already have. Competitor listings help us see which questions shoppers are being shown answers to in your category, and which are left open.
If you send raw photos, we grade them before any design work starts. We look at sharpness, exposure, colour accuracy against the physical product, how much of the frame the product fills, and whether the edges are clean enough to cut out. A grade tells you what the source can and cannot become, which saves time on both sides.
The no-touch problem
Shoppers cannot pick up the product, turn it over or read the back of the box. Images are how they examine it. Each image slot answers one question. A slot left empty leaves that question with the shopper, who may simply open a competitor's listing.
The listing copy wraps around the images. Our listing team works on that side, and the two sets of work are planned together. Listing images and listing copy should answer the same questions in the same order.
Most shoppers see the main image at search size, long before they open the listing. At that size the product has to be recognisable in a glance. That is why the main image gets the most care, and why every later image is planned to answer the question the first one raises.
Once a shopper opens the listing, the second and third images decide whether they keep reading. A buyer who has seen the product from one angle wants to see it from another, see its size against something familiar, and understand what it does. Each of those questions has a slot in our plan.
The centrepiece
For Amazon product photography, the set is planned around the buyer. Amazon allows up to nine images per listing. We plan all nine where the product needs them, because each slot has a different job. Not every slot is visible by default on every device, so the order matters: the most important questions go first.
Wins the click
"What is this?"
Examination
"What does it look like from here?"
Size in context
"How big is it?"
Explains the function
"How does it work?"
Fit with a life
"Will it fit my life?"
Sets the choice
"Why this one?"
Removes the space doubt
"Will it fit my space?"
Sets expectations
"What exactly arrives?"
Answers after the sale
"What happens after I buy?"
Empty slots do not stay neutral. The shopper's question moves to a competitor's listing.
The first slot wins the click. The second and third make the product real. The fourth through sixth explain and compare. The last three handle what happens around the purchase: what is in the box, how to look after the product, and the fit questions that can reduce doubt before anyone buys.
Not every product needs every slot in the same form. A small consumable may need a packaging shot and a scale shot, but no lifestyle frame. A large piece of furniture may need a dimensions chart and an in-use scene, with less need for a packaging frame. The plan for each product says which slots it uses, and why the others are left out.
Checked before upload
Amazon's technical rules are strict, and some are checked automatically. A file that breaks them can leave a listing suppressed. Every image we deliver is checked against the five gates on this card before upload.
Amazon's requirements change. We check against the current Seller Central page on every project, not against a copy saved from last year. Amazon product photography has to meet Amazon's own image rules, not just look good on a screen.
When an image breaks these rules, the listing can be affected before anyone tells you. That repair work sits with our catalogue maintenance desk, and it is why every image here is checked first.
The most common failure is a background that looks white but is not. A soft grey shadow, a cream tint or a faint gradient can pass a casual look and still trigger a review. Other failures are a product cropped at one edge, a small badge in a corner of the main image, or a prop left in the frame. Each is simple to fix before upload and slow to fix after a listing has been affected.
We keep a record of each gate result for every image, so a question about a file can be answered from the file's own history rather than from memory.
RGB 255, 255, 255. Off-white tints can pass a first look and still cause suppression later.
At least 1000 pixels on the longest side. 2000 pixels is our working target.
85 percent of the frame or more, with nothing cropped.
No text, logos, props, watermarks or borders on the main image.
sRGB colour space, an accepted format, and under 10 MB.
One message per image. Legible at 375 pixels wide. No badge or fake-review elements. Claims substantiated. Consistent across the catalogue.
What the change looks like
Drag the handle to compare. The left side is a raw shot: mixed lighting, a busy background, a cropped edge. The right side is the same product at main-image standard.
Raw
Main-image standard
Where AI fits
Instalog AI is an AI creative tool built for e-commerce images. A single brief can produce a set of up to seven images: a main image, a lifestyle scene, a dimensions view, feature callouts, a materials view, a comparison and a brand story frame.
Against our nine slots, the tool covers the drafts for most of them. It does not cover packaging. Anything that must be photographed, including the packaging, stays with the studio.
AI is not a substitute for a studio shoot. It is a faster way to draft the slots that do not need a physical camera, with a person checking every draft.
Some slots suit drafting, because they show a layout or a scene that does not depend on the physical object being photographed. Other slots depend on the product itself: its real colour, its real surface, and what is in the box. Those stay with a camera. The split is made per product, and the plan says which route each slot takes.
| Slot | Route | What we check |
|---|---|---|
| S1 Main image | Draft with the tool | Matches the physical product |
| S2 Alternate angles | Studio shoot | Angles of the real product |
| S3 Scale shot | Draft or studio | Measured against the product |
| S4 Feature callouts | Draft with the tool | Each callout against the product |
| S5 In-use lifestyle | Draft with the tool | Generated people are tagged |
| S6 Comparison | Draft with the tool | Every claim before use |
| S7 Dimensions chart | Draft with the tool | Measurements from the product |
| S8 Packaging and in-box | Studio shoot | Photographed, not drafted |
| S9 Care and use | Draft or studio | Steps checked by the team |
How a run works
One run produces a draft set. A person decides what happens next. The tool does not judge its own output, and nothing uploads until our team has approved it.
A brief holds the product facts we have verified, the slot map, the brand rules such as colour and typography, the claims we are allowed to make, and a list of things the image must not show. The tool works from that brief, so the quality of the brief decides much of the quality of the draft.
Review is a checklist, not a glance. A reviewer checks colour against the physical product, measurements against the product's specification, every printed claim against its source, and the absence of any unintended element such as a stray logo or a generated person. Only then does the image move to the rule check.
AI-made images
Amazon does not ban AI-made product images as such. The same accuracy and technical rules apply, and a rule on AI-generated people applies as well.
The main image must show the real product on pure white, product only. A generated main image is not used without a check against the physical product.
A photorealistic person generated by AI is tagged before upload with the metadata keyword contains-synthetic-performer in the file's XMP subject field. Real people, including edited real people, are not tagged. Characters from films or games are not tagged.
Generated scenes and callouts are checked against the physical product. A mismatch in colour, size or features is the kind of error that leads to an item not as described return.
Read our note on Amazon's AI-person label.
The tag applies to photorealistic people generated entirely by AI. It does not apply to real people, even if a real photograph has been edited with AI tools, and it does not apply to characters from films, television or games. We apply the tag before upload, record which files carry it, and keep that record with the set.
Amazon's rules on this topic have been updated recently. We check the current guidance on every project and do not rely on a note written earlier.
From brief to upload
A typical product set takes 5 to 7 business days, agreed at the start of each project. Larger catalogues are scoped separately.
You approve the slot map before anything is shot or drafted, so the plan is agreed in writing. You approve the selected frames before design starts, and you approve the finished set before anything is exported for upload. Each approval is a named step in the written scope, so nothing moves on an unspoken agreement.
If a station produces something you did not expect, we say so at that station rather than at delivery. A raw selection that is too dark, for example, is reported at the shoot stage with options, not discovered after the design is finished.
Files and revisions
Each set ships with full-resolution masters and the working files. The ownership terms are written into the scope before work starts. Ask for them in writing at the first call.
You preview every image before anything uploads. One revision round is included in each set. Further rounds appear as named lines in the written scope, never as a surprise.
Some platform imaging programmes and some high-volume studios keep source files or the rights to the images they make. Read the terms before you commit to any image provider, us included.
A masters package is the full-resolution set in each format the listing needs, the layered design files for infographics, the cut-out masks for each product image, the colour profile used, and a short note on which file is used in which slot. If a file needs changing later, the masters let us change it without a reshoot.
After the listing
One visual system feeds four places. Buying images from one desk ships one system. Buying desk by desk means briefing the brand four times.
Keeping the same images across these places also keeps the brand consistent. A shopper who sees the same product frame on the listing, in an advertisement and on the storefront recognises the product faster, and the brand looks like one business.
Banners, comparison and feature graphics for A+ Content.
A+ Content writingSponsored and display creatives cut from the same masters.
Advertising managementThe brand store uses the same images and the same look.
Store setupThe text the images support, planned alongside them.
Product listingHow projects are scoped
The full nine-slot stack for one product.
One consistent look across many listings.
Your raw photos, graded honestly first.
Graphics for A+ Content modules.
The drivers are the number of SKUs, the lanes in use, the lifestyle scenes needed, and any A+ modules. The scope is written before work starts.
A scope document lists the products, the slots for each product, the lanes in use, the number of revision rounds, the files to be delivered, and the approvals at each station. It also says what is outside the scope, such as copy, A+ module layout or upload work, and links to the service that covers it.
Our Amazon product photography scope starts small. Start with a sample image edit: one image, before any scope is written. Request it here.
Why GrowithAmazon
Nine jobs, not a photo count. Each slot answers a question the buyer asks.
Every image is checked against the five gates before upload.
The terms are written into the scope before work starts.
Nothing uploads unseen. You approve each set first.
Listing copy, A+ modules and advertising creatives come from the same brief.
Each set has a clear owner on our side who answers for the brief, the review and the delivery. Listing copy, A+ modules and advertising creatives are planned from the same brief, so the images, the words and the ads describe the same product in the same way.
Every Amazon product photography project is checked by a person before it reaches a listing. We do not publish result numbers on this page. Our work is shown at our storefront.
Questions
Main product images on white, lifestyle images, infographic callouts, size and comparison charts, packaging shots, ingredient or material callouts, and A+ Content graphics.
Amazon's requirements include a pure white background (RGB 255, 255, 255), at least 1000 pixels on the longest side for zoom, a product that fills 85 percent of the frame, and no text, logos or props. We check against Amazon's current Seller Central page on every project, and we cite these rules as Amazon's requirements, not ours.
Amazon allows up to nine. We plan each slot around the question it answers, and we fill the slots the product needs. A few strong images are a better start than nine weak ones, so the plan begins with the slots that answer the first questions. Not every slot is visible by default on every device, so the order matters.
Both. Lane A is a studio shoot from the product. Lane B rebuilds your raw photos to main-image standard. We grade the source first and tell you plainly if it is not sharp enough.
Each set ships with full-resolution masters and the working files. The ownership terms are written into the scope before work starts, so ask for them in writing at the first call.
One logged revision round is included in each set. Further rounds appear as named lines in the written scope, so you know what a change adds to the scope before it is made.
A typical product set takes 5 to 7 business days, agreed at the start of each project. Larger catalogues are scoped separately.
Yes. We design banner, comparison and feature graphics for A+ Content modules. The module copy and layout sit with our A+ Content service.
Yes, for drafts of the slots that do not need a physical camera. A person reviews every draft against the physical product, and every image passes the same five gates before upload. The brief is checked against the physical product, and a person approves each draft before the rule check. Packaging and any product that must be photographed stay with the studio.
Yes, when a photorealistic AI-generated person appears in listing or A+ images. We tag the file before upload with the metadata keyword contains-synthetic-performer. Amazon decides how any label appears to shoppers.
Next step
Amazon product photography for your catalogue starts with one product. Related work: A+ Content writing, product listing, advertising management, store setup, account management, SEO services and catalogue maintenance. Guides: the launch guide, the listing audit checklist, and the PPC audit checklist.
One product, one image, checked before you commit to a set.
