July 6, 2026
Beginning July 2026, Amazon is gradually removing the standalone seller eligibility requirements that previously determined whether a seller could compete for the Featured Offer (Buy Box).
Read full updateJuly 3, 2026
Starting September 30, 2026, FBM sellers fulfilling Amazon Business (B2B) orders must maintain a 90% Business Hour Delivery Rate or risk losing seller-fulfilled offers for commercial buyers.
Read full updateJuly 1, 2026
Amazon has extended its Price History feature from 90 to 365 days, giving shoppers a full year of pricing visibility and putting more pressure on sellers to keep pricing consistent and genuine.
Read full updateJune 30, 2026
Amazon has discontinued its FBA Prep and Item Labeling Service for Amazon Canada, effective July 1, 2026, shifting full responsibility for product prep and labeling onto sellers.
Read full updateJune 29, 2026
Amazon has launched Conversational Display Ads, letting shoppers ask AI real-time product questions directly within ads, raising the bar for listing quality and structured product content.
Read full updateJune 27, 2026
Effective June 29, 2026, Amazon requires FBM sellers to maintain handling times that accurately reflect real fulfillment performance, or risk having settings adjusted automatically.
Read full updateJune 22 2026
Amazon has increased enforcement of its ASIN Creation Policy, issuing notices for non-compliant listings and deactivating affected ASINs if issues aren't resolved within the given timeframe.
Read full updateJune 12, 2026
Starting July 27, 2026, Amazon product titles must be 75 characters or fewer across most categories, with Item Highlights replacing extra details sellers used to cram into titles.
Read full updateMay 26, 2026
Amazon Australia is cutting FBA and MCF fees starting June 10, 2026, which can improve margins for high-volume sellers and external channel fulfillment.
Read full updateApril 06, 2026
Amazon is introducing a new 3.5% surcharge on selected FBA fulfillment costs in 2026, forcing sellers to rethink pricing, inventory, PPC, and profitability.
Read full updateApril 02, 2026
Amazon is aggressively expanding its 1-hour and 3-hour delivery network in 2026, making ultra-fast fulfillment a visibility and conversion advantage for sellers.
Read full updateMarch 24, 2026
Amazon opened the Prime Day 2026 deal submission window on March 24. New promotion eligibility rules, revised fee structure, and inventory deadlines sellers must follow.
Read full updateMarch 17, 2026
Meta will charge location fees on ads delivered in specific jurisdictions to cover digital services taxes, affecting advertisers targeting the UK and Europe.
Read full updateMarch 12, 2026
Amazon expands AI-generated shopper prompts in Sponsored Products and Sponsored Brands, with new reporting and CPC billing implications for sellers.
Read full updateMarch 6, 2026
Seller Central Canvas uses AI to help sellers understand sales performance, advertising, inventory, and launch planning in one interactive workspace.
Read full updateMarch 2, 2026
A new Business Hour Delivery Rate metric joins Account Health, measuring how often orders arrive during configured business delivery hours.
Read full updateMarch 2, 2026
Updated policies govern AI agents and automation on Amazon, with new rules sellers must follow when using third-party tools.
Read full updateMarch 2, 2026
Sellers have a shorter window to file SAFE-T reimbursement claims — proactive monitoring is more important than ever.
Read full updateMarch 2, 2026
Changes to how Amazon bills FBA removal and disposal fees affect inventory cleanup and stranded inventory strategy.
Read full updateFebruary 18, 2026
Updated enforcement for on-time delivery performance metrics and how it impacts Seller Central account health.
Read full updateFebruary 4, 2026
Product Collections ads now require at least three ASINs, with new AI-assisted creative options for Sponsored Brands campaigns.
Read full updateJanuary 27, 2026
Key dates and eligibility requirements for Amazon's Europe Spring Sale 2026 promotional event.
Read full updateJanuary 27, 2026
Starting February 2026, TikTok Shop US sellers must use TikTok-approved logistics only — seller-managed shipping and Amazon MCF are discontinued.
Read full updateJanuary 20, 2026
From February 8, 2026, all US sellers must use Amazon Prepaid Return Labels for customer returns, removing the high-value item exemption.
Read full updateJanuary 9, 2026
Amazon is changing how reviews aggregate across parent-child variation families — implications for catalog structure and launch strategy.
Read full updateDecember 29, 2025
Brand Store quality ratings now prioritize sales performance over dwell time — high-quality stores can see up to 97% more sales than low-quality ones.
Read full updateDecember 18, 2025
Amazon's new Fee Explainer tool gives sellers itemized breakdowns of every charge type, helping you track costs, protect margins, and plan pricing with greater transparency.
Read full updateDecember 12, 2025
Commingling ends March 31, 2026, meaning each seller's inventory is tracked and fulfilled separately. Brand owners and resellers face different labeling requirements.
Read full updateDecember 5, 2025
Amazon is cutting FBA and referral fees for European sellers starting December 15, 2025, with category-specific referral reductions and extended Low-Price FBA rates.
Read full updateDecember 3, 2025
Shoppable Videos now support bulk uploads of up to 15 videos, new Canva templates, and enhanced analytics for CTR, return rate, and attributed sales.
Read full updateDecember 3, 2025
New FBM tools let sellers set holidays without hiding listings, customize location-based shipping, and manage multi-location inventory more easily.
Read full updateDecember 1, 2025
Amazon Ads Benchmarks let sellers compare CPC, CTR, CVR, and ROAS against category peers directly inside Campaign Manager and the Report Center.
Read full updateDecember 4, 2025
Amazon is piloting 30-minute Amazon Now delivery in Seattle and Philadelphia, bringing India's quick-commerce model to US neighborhoods via micro-fulfillment centers.
Read full updateSeptember 3, 2025
Amazon published Q4 deal types, submission deadlines, inventory inbound dates, and peak fulfillment fees for Prime Big Deal Days and Black Friday/Cyber Monday 2025.
Read full updateSeptember 1, 2025
Prime Big Deal Days returns in October 2025 as a Prime-member-only Q4 sales event, giving sellers a second traffic spike before Black Friday.
Read full updateSeptember 1, 2025
Deal submissions for Black Friday/Cyber Monday 2025 are open across the USA, UK, and Australia, with region-specific deadlines sellers must follow.
Read full updateAugust 21, 2025
Australia, Brazil, and Mexico switch from quarterly to monthly FBA capacity limits on October 1, 2025, with volume-based limits announced each month.
Read full updateAugust 21, 2025
Amazon Haul in Australia is a sub-AUD 25 storefront inside the app, giving sellers a new traffic channel for low-cost, high-velocity products.
Read full updateAugust 13, 2025
Amazon is testing simplified auto Sponsored Products campaign creation in select EU markets, with automated bid and targeting optimization.
Read full updateJuly 31, 2025
Starting January 1, 2026, Amazon will no longer offer FBA prep and labeling services in the US, shifting all prep responsibility to sellers.
Read full updateJuly 31, 2025
From August 4, 2025, customers can leave star-only seller ratings without written feedback, increasing volume but reducing seller appeal options.
Read full updateJuly 5, 2025
Custom Analytics in Seller Central lets sellers build BI-style dashboards from hundreds of metrics across ads, inventory, listings, and finance.
Read full updateJuly 3, 2025
Amazon updated Vine so eligible FBA products can collect up to 30 authentic reviews before the product officially launches.
Read full updateJune 18, 2025
Price-banded shipping rates are deprecated June 30, 2025, forcing FBM sellers to switch to per-item or weight-based shipping templates.
Read full updateJune 18, 2025
Prime Day 2025 runs four days from July 8 to July 11, with early deals, daily Big Deals features, and back-to-school promotions.
Read full updateJune 7, 2025
Amazon discontinued its free Posts program as of June 3, 2025, with full shutdown by July 31, shifting focus to paid Sponsored Ads formats.
Read full updateMay 28, 2025
Walmart now officially allows Amazon MCF for Walmart orders using plain packaging and unbranded carriers, opening new multichannel fulfillment options.
Read full updateMay 22, 2025
New FBA Returns Evaluation & Ownership Settings give sellers more control over returned item evaluation, damaged inventory ownership, and returnless refunds.
Read full updateApril 3, 2025
Prime Day 2025 extends to four days with expanded deal visibility, deeper discount merchandising, and key submission and inventory deadlines.
Read full updateMarch 29, 2025
Amazon Out-of-Home ads place brands on lockers, shipping boxes, grocery bags, and digital signage across 550+ stores nationwide.
Read full updateMarch 27, 2025
Amazon shifts Lightning Deals, Best Deals, and Coupons to performance-based fees with daily charges plus a percentage of promotional sales.
Read full updateJanuary 28, 2025
Amazon's Brand Name Generator in Seller Central suggests names from product details, but lacks trademark and domain availability checks.
Read full updateJanuary 16, 2025
Amazon's confidential beta lets sellers run Sponsored Products campaigns on other retailers' websites from a single Ads dashboard.
Read full update