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Back to Marketplace Updates

July 3, 2025

GENERATE PRODUCT REVIEWS BEFORE YOU LAUNCH ON AMAZON - JULY 3, 2025

Amazon has updated the Vine program to allow eligible FBA products to receive authentic reviews before the product officially launches.

What this means for sellers

  • You can now enroll products in the Vine program even before your product is launched
  • Vine Voices (customers who participate in the Vine program) can leave reviews before your product launches
  • This allows you to start with up to 30 reviews on day one of your product's availability
  • To enroll, simply go to Enroll a product in Vine

Take advantage of this new opportunity to start your product's launch with real customer feedback and credibility. This change gives you a head start by gathering reviews and social proof ahead of your launch, which can help build momentum.

Need help optimizing your Vine strategy or product listings? Our Amazon consultants are ready to guide you through the process for a successful launch.

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