
Amazon DSP Guide: Maximize ROI & Scale Fast in 2026
Amazon DSP now commands over 25% of all Amazon Ads spend in 2026, up from 17.9% during Prime Day 2025 — a major shift toward programmatic, audience-first media buying. This guide breaks down how Amazon DSP works, its ad formats, audience targeting and AMC, the new AI-powered Brand+ and Performance+ campaign types, DSP costs, and how to measure ROAS across the full funnel.



























































































