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Design··4 min read
Product Images That Stop the Scroll: CTR Optimization for Amazon
How our CTR-upgraded image methodology increases click-through rates and drives more traffic to your listings.
Your main image is the single most important factor in click-through rate on Amazon search results. A compelling main image can double your CTR overnight.
The 85% Rule
Amazon requires the product to fill at least 85% of the image frame. Use every pixel to showcase your product clearly.
Infographics That Inform
Secondary images should answer buyer questions before they read a single word of copy — size comparisons, use cases, and key benefits.
Lifestyle vs. Studio
Test both studio and lifestyle main images. Category norms vary — electronics buyers prefer clean studio shots, while home goods convert better with lifestyle context.
Written by GrowithAmazon Team