How to Reduce Amazon ACOS Without Sacrificing Growth
Practical strategies for lowering your Advertising Cost of Sales while maintaining — or increasing — revenue and market share.
High ACOS doesn't always mean bad performance. The key is understanding True ACOS (TACOS) — your total ad spend relative to total revenue, including organic sales.
Campaign Structure Matters
Segment campaigns by match type, product line, and funnel stage. This gives you granular control over bids and budgets.
Negative Keywords Are Your Friend
Regular negative keyword harvesting prevents wasted spend on irrelevant searches and improves overall campaign efficiency.
Dayparting and Placement Optimization
Analyze performance by time of day and ad placement. Shift budget toward high-converting windows and placements.
The 20% ACOS Benchmark
Our managed accounts maintain an average 20% ACOS, but the right target depends on your margins, category, and growth stage.
Written by GrowithAmazon Team