30 Prompt Templates for Amazon's Agentic Seller Tool to Improve Listings & Descriptions (2026)

Most prompt lists for Amazon sellers are written for ChatGPT and then relabelled. They assume you can type anything and the tool will obey. Amazon's tools do not work like that. Seller Assistant can see your sales, traffic, reviews and account health, so it rewards questions about your ASINs. Enhance My Listing has no prompt box at all; it reads your listing and offers suggestions you accept, edit or decline.

So every prompt template here is tagged with the tool it belongs in, and the 2026 rules are already inside the wording: the 75-character title limit, the new Item Highlights field, Premium A+ for every brand owner, and the tag Amazon now requires on images with AI-generated people. If you draft in ChatGPT instead, our ChatGPT prompts for Amazon listings cover that workflow; this guide is the Amazon-native half.

Which Amazon AI tool should I prompt for my listing?

Before you copy a single prompt, it helps to know that Amazon's AI tools split into two kinds. Two of them take natural-language prompts. Two of them take inputs, meaning the product facts you give them, and then offer suggestions. Mixing the two up is the main reason sellers say "the AI ignored me".

Prompt or input? The distinction that saves you an afternoon

• Seller Assistant and Creative Studio take sentences. You can ask, follow up and refine.
• Enhance My Listing and the listing builder take facts. Your "prompt" is the product description, brand details and keywords you put in the fields, plus the edits you make before you click Accept.

What Amazon says about how sellers use these tools

Amazon reports that sellers accept Seller Assistant's recommendations nearly 90% of the time, and accept Gen-AI listing content with little or no editing about 90% of the time. Those are Amazon's numbers, and they are the reason this guide ends with a checklist rather than a cheer. A tool that is usually right is exactly the tool people stop reading.

What should I ask Amazon Seller Assistant first?

Seller Assistant is the one tool in this list that already knows your business. Amazon built it on Amazon Bedrock, using Amazon Nova and Anthropic's Claude models, and gave it the ability to reason, plan and act with your permission. That means the best prompts for Amazon Seller Assistant are diagnostic. Ask it what is wrong before you ask anything to be rewritten.

"I had no idea it could do all of this; it even understands sales velocity."Alfred Mai, founder of ASM Games, quoted in Amazon's Seller Assistant announcement, September 2025

Each prompt below uses square brackets for the parts you replace. Paste it, swap the variables, and read the answer before you act on it.

Across my active ASINs, which ten listings have the lowest unit session percentage relative to their sessions over the last 30 days? For each one, show me the title length in characters, the number of bullet points, whether A+ content is live, and whether the title is over 75 characters.

Which of my titles are over 75 characters or contain promotional words such as best, top-rated or sale? For each, show the current title next to a compliant version, and tell me which details you would move into the Item Highlights field.

Using Search Query Performance for [ASIN], list the top 15 search queries where I get impressions but below-average clicks or purchases. Tell me which words in those queries are missing from my title, bullets, description and Item Highlights.

Summarise the last 90 days of reviews and customer questions for [ASIN]. Give me the five most praised attributes, the five most common complaints, and the exact phrases customers use for each. Suggest which bullet point each phrase should influence.

Which required or recommended attributes are missing or inconsistent across my [category] listings? Flag the ones that affect search filters or the answers Alexa for Shopping can give about my products.

Create a prioritised plan to improve my five weakest listings. For each, name the single highest-impact change, the tool I should make it in, and the effect you expect. Do not change anything. Wait for my approval on each step.

How do I get better results from Enhance My Listing?

Enhance My Listing is Amazon's AI tool for listings you already have. You reach it through Manage All Inventory → Edit Listing → the Product Details tab → Enhance My Listing. It reads your listing, looks at shopping data and seasonal trends, and suggests new titles, attributes, descriptions and missing details. You review, customise or decline each one.

There is no box to type instructions into. That surprises people, so it is worth saying plainly: you steer Enhance My Listing with what you feed it, not with what you tell it. The prompts in this section are therefore a source-brief template you fill in first, and four Seller Assistant prompts you use to audit what EML proposes.

Brand: [brand]
Exact product name: [name as on packaging]
Materials and construction: [materials]
Dimensions and pack count: [dimensions], [count]
Three things that make it different: [1], [2], [3]
Three objections buyers raise: [1], [2], [3]
Five priority keywords, most important first: [k1], [k2], [k3], [k4], [k5]
Words my category forbids or restricts: [list]
Certifications I can document: [list]

Compare the title, bullets and description that Enhance My Listing proposed for [ASIN] with my current listing. Flag any new claim that is not in my source brief, any keyword that was dropped, any change to the brand name, any character-limit breach and any attribute that would be left blank.

List every keyword in my current listing for [ASIN] that is missing from the Enhance My Listing suggestion. For each, tell me whether it has impressions in Search Query Performance over the last 90 days.

Propose a fourth-quarter version of the description for [ASIN] that adds gifting context. Keep every product fact, material and claim unchanged. Mark each sentence you altered so I can review only those.

For the six child ASINs under [parent ASIN], show me where the Enhance My Listing suggestions differ in tone, capitalisation or the names used for the same feature. Give me one harmonised set of bullets I can apply across all six.

How do I write titles under 75 characters with AI?

Seventy-five characters is shorter than this sentence. That is the space you now have to tell a shopper what the product is, and it is the reason the old habit of packing five keywords into a title no longer works.

These prompts work in the Gen-AI listing builder for new products and in Seller Assistant for existing ones. Each one enforces the limit so you never have to count.

Write three title options for [product]. Order: brand, product type, primary keyword [keyword], then one differentiator [differentiator]. Maximum 75 characters including spaces. Show the character count after each option. No promotional words, no competitor brand names, no repeated words.

Here is my current title: [paste]. Split it into a title of 75 characters or fewer and an Item Highlights entry of 125 characters or fewer. Move materials, use cases and comparison terms into Item Highlights. Return both with character counts.

Write titles for the parent and each child of [parent ASIN]. Keep the first 60 characters identical across the family and put the size or colour last. Every title must be 75 characters or fewer.

Check this title against the style guide for [category]: [paste title]. Report capitalisation errors, disallowed symbols, prohibited or promotional words, and repeated words. Return a corrected version if anything fails.

What prompts write bullet points that convert?

Good bullets answer the question a shopper is silently asking. The four prompts below each take a different question as their starting point, and prompt 17 is written for the way shoppers now ask Alexa for Shopping in plain sentences.

Write five bullet points for [product]. Open each with the benefit that answers one of these objections: [objection 1], [objection 2], [objection 3], [objection 4], [objection 5]. Keep each under 200 characters. One fact per bullet. No sentence in capitals.

Rewrite the bullets for [ASIN] so each one directly answers one question a shopper would ask Alexa for Shopping about this type of product. Use these queries as the questions: [paste queries from prompt 3]. One clear answer per bullet, no filler.

Turn these specifications into five bullets in the pattern "SPEC: what it means for you": [paste specs]. Keep the language plain enough for someone who does not know the category.

Rewrite these bullets for [ASIN] with no health, safety or superlative claims that I cannot document: [paste bullets]. Where I have a certification, cite it exactly as it appears on the certificate: [list certifications]. Flag any sentence you had to remove and say why.

Can Amazon's AI write my description and A+ content?

Yes, and it does it better when you give it a plan. The A+ generator will happily produce seven modules of pleasant nothing. These prompts ask for structure first, copy second, and they keep competitor brands out of comparison charts because Amazon's A+ rules do. If you are new to the module types, start with our guide on how to create Amazon A+ content.

Write a 150 to 250 word product description for [product] in this order: the problem it solves, the proof it works, two or three real use cases, and care or setup notes. Plain text, short paragraphs, no claims outside my source brief.

Plan a Premium A+ page for [product] with five to seven modules: a hero banner, a comparison chart of my own variations, a Q&A module, a specifications module and at least one lifestyle module. For each module give a headline, body copy within the module's character limit, and the image needed. Tell me which choices improve the Content Quality Analysis score.

Create a comparison chart for these products of mine only: [list your ASINs or bundles]. Use four to six rows of attributes shoppers filter on, such as size, capacity, material and what is included. No competitor brands. Short cell text.

Turn these eight customer questions into a Q&A module: [paste questions from prompt 4]. Each answer is two sentences at most, factual, and uses the customer's own words where they are accurate.

Write a 90-word brand story for [brand] built only from these three facts: [fact 1], [fact 2], [fact 3]. No founding myths, no words like passion or journey, and nothing I cannot prove.

What prompts work for listing images and A+ visuals?

Images are where AI saves the most time and creates the most risk. A generated lifestyle scene takes seconds. A generated person in that scene now comes with a legal label. Keep both facts in mind as you use the three prompts below.

The simplest way to stay clear of the rule is to generate scenes without people, or to put a real model in front of an AI-generated background. The three prompts below are written that way.

Describe a lifestyle image for [product] that shows [use case] in [setting]. The product must match its real colour, size and finish. No people. Natural light, uncluttered background, space on the right for text.

Write six callouts of five words or fewer for an infographic image of [product]. Draw every callout from these bullets only: [paste bullets]. No new claims.

Write five captions of twelve words or fewer for A+ banner images of [product]. Each caption includes one natural variant of [primary keyword] and describes something visible in the image.

How do I get my listing picked by Alexa for Shopping?

You cannot pay to be the answer, and you cannot prompt Alexa for Shopping yourself. What you can do is make sure your listing contains the answer to the questions shoppers actually ask. Seller Assistant is the right place to find out whether it does.

List the ten questions a shopper is most likely to ask Alexa for Shopping about [product type]. For each, tell me whether my listing for [ASIN] answers it, where it answers it, and if it does not, write the one sentence that would.

If a shopper asks which of my variations under [parent ASIN] is better for [use case], what facts would an assistant find in my listing to answer, and which facts are missing? List the gaps by field.

What should I check before I accept AI changes?

Every tool in this guide ends with the same button. The last prompt is the one to run before you press it, and the checklist under it is for the day the prompt is not enough.

Before I accept these changes to [ASIN], check each item and return pass or fail: every claim appears in my source brief; no keyword with impressions in Search Query Performance was removed; the title is 75 characters or fewer; Item Highlights is 125 characters or fewer; the brand name is unchanged; no attribute is left blank; no image contains an untagged AI-generated person; no prohibited or promotional words remain.

What mistakes do sellers make with Amazon's AI tools?

Every mistake below comes from the same root: trusting the tool to know things it cannot know. Here are the five we see most often, in the order they usually happen.

1. Treating Enhance My Listing like a chatbot. It has no prompt box. Improve the input, then audit the output.
2. Testing on hero ASINs first. Learn the tool's habits on a listing that can afford a bad week.
3. Letting a tool re-stuff the title. The 75-character rule pushed words out for a reason. Put them in Item Highlights, not back in the title.
4. Uploading AI-generated models without the tag. The contains-synthetic-performer keyword goes in the file before upload, not after a warning.
5. Forgetting the Agent Policy. Third-party AI tools that act on your account fall under Amazon's Business Solutions Agreement. Our note on the Amazon Agent Policy explains what that covers.

Conclusion

Prompt the tool that can see your data. Feed it facts. Read before you accept.The three rules behind all 30 templates

Amazon's agentic seller tool is not one tool, and the prompts that work for it are not the ones written for ChatGPT. Know which tool you are prompting. Feed it facts, not adjectives. Audit before you accept. Do those three things and the 30 templates above turn Seller Assistant, Enhance My Listing and the A+ builder into a listing team that works at your pace.

If you draft outside Amazon first, the ChatGPT prompts for Amazon listings are the companion piece. And if you want to understand where those listings are now being read, start with how Alexa for Shopping recommends products.

FAQs

Copy all 30 prompts

One block, tagged by tool. Save it wherever you keep your listing SOPs.

SA = Seller Assistant | EML = Enhance My Listing | LB = Gen-AI listing builder | A+ = A+ / Creative Studio

1 [SA] Across my active ASINs, which ten listings have the lowest unit session percentage relative to their sessions over the last 30 days? For each one, show me the title length in characters, the number of bullet points, whether A+ content is live, and whether the title is over 75 characters.
2 [SA] Which of my titles are over 75 characters or contain promotional words such as best, top-rated or sale? For each, show the current title next to a compliant version, and tell me which details you would move into the Item Highlights field.
3 [SA] Using Search Query Performance for [ASIN], list the top 15 search queries where I get impressions but below-average clicks or purchases. Tell me which words in those queries are missing from my title, bullets, description and Item Highlights.
4 [SA] Summarise the last 90 days of reviews and customer questions for [ASIN]. Give me the five most praised attributes, the five most common complaints, and the exact phrases customers use for each. Suggest which bullet point each phrase should influence.
5 [SA] Which required or recommended attributes are missing or inconsistent across my [category] listings? Flag the ones that affect search filters or the answers Alexa for Shopping can give about my products.
6 [SA] Create a prioritised plan to improve my five weakest listings. For each, name the single highest-impact change, the tool I should make it in, and the effect you expect. Do not change anything. Wait for my approval on each step.
7 [EML] Source brief: Brand / Exact product name / Materials / Dimensions and pack count / Three differentiators / Three objections / Five priority keywords / Restricted words / Certifications I can document.
8 [SA] Compare the title, bullets and description that Enhance My Listing proposed for [ASIN] with my current listing. Flag any new claim not in my source brief, any dropped keyword, any brand-name change, any character-limit breach and any attribute left blank.
9 [SA] List every keyword in my current listing for [ASIN] that is missing from the Enhance My Listing suggestion, and whether each has impressions in Search Query Performance over the last 90 days.
10 [SA] Propose a fourth-quarter version of the description for [ASIN] that adds gifting context. Keep every product fact, material and claim unchanged. Mark each sentence you altered.
11 [SA] For the six child ASINs under [parent ASIN], show where the Enhance My Listing suggestions differ in tone, capitalisation or feature names. Give me one harmonised set of bullets for all six.
12 [LB/SA] Write three title options for [product]: brand, product type, [keyword], then [differentiator]. Maximum 75 characters including spaces; show the count. No promotional words, competitor brands or repeated words.
13 [LB/SA] Split this title into a title of 75 characters or fewer and an Item Highlights entry of 125 characters or fewer: [paste]. Move materials, use cases and comparison terms into Item Highlights. Return both with counts.
14 [LB/SA] Write titles for the parent and each child of [parent ASIN]. Keep the first 60 characters identical and put size or colour last. All 75 characters or fewer.
15 [SA] Check this title against the [category] style guide: [paste]. Report capitalisation errors, disallowed symbols, prohibited or promotional words and repeated words. Return a corrected version.
16 [LB/SA] Write five bullets for [product], each opening with the benefit that answers one objection: [five objections]. Under 200 characters each, one fact per bullet, no sentence in capitals.
17 [LB/SA] Rewrite the bullets for [ASIN] so each one answers a question a shopper would ask Alexa for Shopping, using these queries: [paste]. One clear answer per bullet.
18 [LB/SA] Turn these specifications into five bullets in the pattern "SPEC: what it means for you": [paste specs]. Plain language.
19 [SA] Rewrite these bullets for [ASIN] with no health, safety or superlative claims I cannot document: [paste]. Cite certifications exactly as written: [list]. Flag every sentence you removed and why.
20 [LB/SA] Write a 150 to 250 word description for [product]: problem, proof, two or three use cases, care notes. Plain text, short paragraphs, no claims outside my source brief.
21 [A+] Plan a Premium A+ page for [product] with five to seven modules: hero, comparison chart of my own variations, Q&A, specifications, lifestyle. Headline, body within limits and image per module. Say which choices improve the Content Quality Analysis score.
22 [A+] Create a comparison chart for these products of mine only: [list]. Four to six rows of attributes shoppers filter on. No competitor brands. Short cell text.
23 [A+] Turn these eight customer questions into a Q&A module: [paste]. Two-sentence answers, factual, customer's own words where accurate.
24 [A+] Write a 90-word brand story for [brand] from these three facts only: [1], [2], [3]. No founding myths, no "passion" or "journey", nothing unprovable.
25 [A+] Describe a lifestyle image for [product] showing [use case] in [setting]. True colour, size and finish. No people. Natural light, space on the right for text.
26 [A+] Write six callouts of five words or fewer for an infographic of [product], drawn only from these bullets: [paste]. No new claims.
27 [A+] Write five captions of twelve words or fewer for A+ banners of [product]. Each includes one natural variant of [primary keyword] and describes something visible.
28 [SA] List the ten questions a shopper is most likely to ask Alexa for Shopping about [product type]. For each: does my listing for [ASIN] answer it, where, and if not, the one sentence that would.
29 [SA] If a shopper asks which of my variations under [parent ASIN] is better for [use case], what facts would an assistant find in my listing, and which are missing? List gaps by field.
30 [SA] Before I accept these changes to [ASIN], return pass or fail for each: every claim is in my source brief; no keyword with SQP impressions removed; title 75 or fewer; Item Highlights 125 or fewer; brand unchanged; no attribute blank; no untagged AI-generated person in images; no prohibited or promotional words.

Sources: Amazon, "Amazon introduces agentic AI across the seller experience" (17 September 2025) and "Amazon's new AI experience helps sellers visualize and grow their business" (3 March 2026), aboutamazon.com · Amazon, "Amazon sellers can now automatically improve product listings with our new Gen AI tool" (updated 8 May 2025), aboutamazon.com · Seller Central Seller Forums: "New AI tool helps you optimize existing product listings" (Enhance My Listing menu path and seller replies), "Updates to improve your product titles begin on July 27" (10 June 2026) and "You must now tag AI-generated people in listings and A+ content" (July 2026) · Forbes and eWeek reporting on the synthetic-performer tagging requirement (24–25 July 2026) · Reporting on Premium A+ default access and Content Quality Analysis (May–June 2026) and on the retirement of Rufus into Alexa for Shopping (13 May 2026). Tool names, menu paths and limits are correct as of publication and can change; check Seller Central help for the current wording.