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Top 5 amazon product research tools 2024

2023 Ranking: Top 5 Amazon Product Research Tools

In the ever-evolving landscape of e-commerce, staying ahead of the curve is crucial for success. For Amazon sellers, mastering product research is a game-changer. To navigate the competitive marketplace effectively, sellers rely on cutting-edge tools that provide valuable insights into market trends, competition, and customer behaviour.

As we step into 2023, let’s explore the top 5 Amazon product research tools that are reshaping the way sellers identify profitable opportunities.

1. AMZScout : 

AMZScout is celebrated for its simplicity and effectiveness. This tool provides sellers with comprehensive product data, including sales estimates, competition analysis, and historical trends. With a Chrome extension and a web app, AMZScout caters to both beginner and experienced sellers, making it a versatile choice for Amazon product research.

 Significant Elements 
  • Product Database: More than 500 million products from ten distinct Amazon marketplaces are included in AMZScout’s product database. The database allows sellers to filter products based on price, category, keyword, and other parameters.
  • Fast View: Examine items that have important information readily available on the product or search results page.
  • Pro: $259/year

  • Seller’s Bundle: $379/year

Special offer: Save up to 88% with bundle plans.

2. Helium 10 :

There’s a reason why Helium 10 is the most well-known name in the Amazon software market. An ecosystem of resources has been developed via ongoing innovation and development that allows Amazon sellers of all sizes to expand their lucrative businesses.

Helium 10 has cemented its status as an all-inclusive solution provider for Amazon vendors. Helium 10 is the tool of choice for people trying to optimise their operations because it provides a wide range of tools, from listing optimisation to product research. In particular, the Black Box tool is well known for its capacity to identify profitable product opportunities.

Significant Elements 

Keywords tab: This Black Box feature lets you look for keywords that together fit your criteria and have page one results, as opposed to only looking for individual products. Saves a tonne of time and keeps outlier items at bay.

Chrome extension: you can swiftly assess profitability (Profitability Calculator), demand and competition (X-Ray), and potential areas of differentiation (Review Insights). Having all of these elements in one tool greatly accelerates product research.

  • Free plan (limited usage)

  • Starter: $29/mo billed annually

  • Platinum: $79/mo billed annually

  • Diamond: $229/mo billed annually

Special offer: Get a instant discount of 20% for 6 months.

3. Jungle Scout

When I started selling things on Amazon in 2017, the first product research tool I ever used was Jungle Scout. Although there was not much of an alternative back then, there is now a lot of competition.

But in a saturated market, the rivalry has only helped Jungle Scout refine and become one of the best choices.

Look through the Product Database to locate profitable products that meet your criteria, or use the Opportunity Finder to locate low-competition, high-volume keywords.

Significant Elements 

Data accuracy: According to keyword research tool Data Dive, which switched from Helium 10 to Jungle Scout data, this set of sales data is widely regarded as one of the most accurate in the market.

Supplier database: An excellent addition to the toolkit, but not really related to product research. Use this useful reverse-engineering database to locate the suppliers of your rivals.

  • Basic: $29/mo billed annually

  • Suite: $49/mo billed annually

  • Professional: $84/mo billed annually

4. Zoof

Based on input from the vast Amazing Selling Machine community, Zoof is a robust product research tool that comes with a comprehensive range of features for Amazon sellers.

Opportunity Finder and Opportunity Analyzer can assist you in identifying possible product ideas, while Profit Calculator can assist you in swiftly determining all of the important costs and fees.

Precise projections of sales and revenue assist you in selecting goods appropriate for the stage of your enterprise.

Significant Elements :

Omni Detective: This tool will assists you in locating product ideas outside of Amazon that you may sell on other marketplaces and your own direct-to-consumer website.

Weekly live coaching calls: It will assist you in making the most of Zoof and identifying successful products to sell on Amazon and other online marketplaces.


  • Essentials: $33/mo billed annually

  • Platinum: $67/mo billed annually

  • Ultimate: $157/mo billed annually

5. ZonGuru

ZonGuru is an effective tool for researching Amazon items that can assist you in locating and verifying profitable things to sell. It’s a fantastic option for both novice and seasoned sellers.

In addition, it provides a host of additional helpful services for Amazon sellers, including tools for listing optimisation, company statistics, and keyword research.

Along with being among the first Amazon tools to use AI for creating listings, ZonGuru undoubtedly has many more exciting innovations in store.

Additionally, you may test it out for 7 days without cost before committing to a premium plan.

 Significant Elements: 
  • Niche Finder: Quickly generates hundreds of lucrative product niche concepts
  • Sales Spy: Monitors monthly sales information for every product on Amazon
  • Love-Hate: Exposes a product’s advantages and disadvantages
  • Simple Source: Uses to connect you with suppliers
  • Researcher: $29/mo billed annually

  • Seller: $49/mo billed annually

As the e-commerce landscape continues to evolve, leveraging the right tools is essential for Amazon sellers. The top 8 product research tools mentioned above have proven themselves as indispensable assets for sellers looking to thrive in the competitive marketplace. Whether you’re a seasoned seller or just starting, investing in these tools can unlock new opportunities and propel your Amazon business to new heights in 2023.


Software or platforms called “Amazon product research tools” are made to assist merchants in finding profitable products to list on Amazon. They examine information including competitor profiles, sales patterns, and customer feedback. In order to reduce risks, make well-informed decisions, and increase their chances of success in the fiercely competitive Amazon marketplace, sellers need these tools.

Think at things like data accuracy, usability, functionality (including competitor analysis, keyword research, and sales projections), cost, and customer service when choosing a product research tool. Selecting a solution that fits your budget and unique business requirements is essential if you want to successfully negotiate the ever-changing Amazon marketplace.

A few well-liked Amazon product research tools are SellerApp, AMZScout, Jungle Scout, Helium 10, and Viral Launch. Numerous capabilities are available with these solutions, including sales analytics, keyword research, and product tracking. It is advised that you investigate the features of each tool and select the one that most closely matches your needs.

In order to assist sellers in identifying lucrative niches, product research tools examine market trends, competitive information, and historical sales data. These tools help sellers choose which niches to pursue by giving them information about prospective profit margins, levels of competition, and demand. As a result, there is less chance of investing in goods with little market potential.

Although there are some free tools accessible, they might not have as many features or be as accurate as commercial alternatives. Some fundamental information is available via Google Trends, Amazon Best Sellers, and the Amazon Seller Central website. To stay competitive and optimise their strategy, serious sellers are advised to invest in a premium product research tool for more thorough data and in-depth analysis.