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Tips And Tricks For Improved Amazon Brand Storefront - Growithamazon

Most promising tips and tricks for Improved Amazon Brand Storefront

As of traditional times, it was tough to stand out from others, even though creativity was at its peak. However, with the development of technology, and new tools, the game is changing. Gone are the days when brands didn’t have the tools to differentiate themselves from competing and similar things. In today’s time, features like storefronts allow small and newly launched businesses to look just as savvy and professional as name brands.

The Amazon storefronts act as the first step to level up your brand, where the shoppers can know more about the values and get an overview of the product category. The article we’ll discuss has everything you need about Amazon storefronts. In addition, we’ll talk about the best practices that can help you set up the Amazon Store Management Service for success and stellar Amazon storefronts.

What is Amazon Storefront?

Amazon storefront, also called Amazon brand store, is a mini version of the website on the Amazon customer –friendly and trustworthy domain. Using Amazon store creator, eligible bands can showcase their unique brand story and products on a multi-page, immersive shopping experience.

Benefits of Amazon Storefront?

  • Creates a less generic, more memorable brand presence
  • Gives your audience exposure to the brand story, values, and mission. 
  • Helps shoppers discover a full range of products.
  • Foster brand awareness
  • It drives traffic to your brand’s entire catalogue
  • Eligibility criteria for Amazon storefront.

Amazon storefront is only available to sellers enrolled in the Amazon brand registry, and the vendors are selling through Vendor Central. It’s easily accessible to all eligible brands. Brands that wish to create Amazon storefronts can contact Amazon design agencies for better and more professional-looking results.

Is it worth it to invest in an Amazon brand storefront?

Gone is the time when this was new. It’s a mandatory thing, a necessity now. A well–designed store makes it clear why shoppers should buy from you. Thousands of shoppers who might otherwise know nothing can have the details of your page, know you better,r and explore the brand and the products. How? In just one glance at your front store.

Standing out in the crowded marketplace, especially in today’s digital world at Amazon, is thus the only way to make money and keep your brand relevant. So, setting up the professional storefront should be at the top of the to-do list.

Setting Up Your Amazon Storefront Like a Pro

Join the Amazon Brand Registry: Brand owners who wish to register and improve their brand on Amazon can do so by enrolling in this program.

Establish your storefront: Navigate to Manage Stores under Seller Central > Storefront. You are now able to edit your store.

Create a storefront: Either a blank template or one of the pre-design templates we previously discussed are options. After choosing your template type, you are ready to begin construction.

If you’re satisfied with the storefront you made, you can allow Amazon to review it by submitting it for approval.

Tips for creating high-converting storefronts?

Create a deals page

Since the storefront will notice the increased trading crucially shopping events like Prime Dayay and Tukey will have to focus on making it easy for the shoppers to browse for deals. You can create a directed page that’ll have this list of all the promotions and discount offers on the products

Now, depending on the catalog size, a single page can have a deals page or a main deals page without pages without pages and similar products.

Highlight the bestsellers

Creating the bestsellers page on the storefront allows the convenience and ease of adding all the critirevenue–generating products in one place. Not only this, but it would also help to feature the products, and the engagement would increase,e too

Keep the store page visually full

Remember to attract customers by posting images and videos to increase engagement. The key is to create excellent creative assets that would catch the customer’s eye.

Focus on creating the best above-fold experience

  • Remember to make your content aligned and in such a way that the first impression is memorable.
  • Create shoppable images and videos.
  • Remember to add your pictures, increase engagement, and list the essential info, too.

Write an impactful copy

  • Limit the amount of text, make it short and quick.
  • Use simple, defined words to make it easy for shoppers to understand the product and brand.
  • Keep impactful short sentences

Organize and structure your store

Make your store easy to navigate, include multiple pages and remember to categorize the products neatly.

Optimization for mobile

After the building up,you can access your store preview link on phone or tablet, just to make sure it looks good.


After the long list and introduction we provided, you will definitely now understand why Amazon storefront is a mandatory thing. All the features will definitely boost up your reach and increase the traffic such that your seller rates will increase.

The features also make sure that you’re able to navigate your performance on a daily basis. Our team of designers work closely with you to understand the brand’s ethos, ensuring that every element of the storefront reflects the unique area. Amazon storefront has this thing to make you stand out amongst the sellers.

Ready to take your  Amazon’s presence to the next level? Our team is ready to help. Your brand’s journey starts now.