We set up and run PPC ads that get customers without costing a lot of money. By discovering the best keywords and staying ahead of the competition, we make sure you get the most out of every dollar you spend on ads.
Smart PPC is the secret that the best Amazon sellers know. Our Amazon experts run campaigns that are designed to get people to buy, not just click. Using data-backed strategies, every dollar you spend on ads works harder to get your business seen and increase sales.
Doing thorough keyword research is important for reaching the right people and making your ads more visible.
To reach the right people and make your ads more visible, it’s important to do thorough keyword research.
Use exact match targeting to find profitable keywords and lower ACOS while increasing sales.
Audit ads, improve listings, and use smart pricing for product launches to boost sales with PPC.
To keep you up to date on how your ads are doing, we send you weekly reports. This keeps things open and allows for ongoing improvement.
Well-made creative work can help you build a strong brand and make your products stand out from the rest.
We add the keywords in the three formats below to test how strong they are, in a way that is like A/B testing. We change our bids based on how well a keyword does in each of the formats below.
Targets the keyword in a general way, can mix in other words in search results, and gets the most impressions.
Must have the phrase; search results can have other words.
Is exact match, and only works when the exact letter-for-letter keyword is used. The format with the fewest impressions but the most control and targeting.
Sponsored Product ads that show up in Amazon search results and on product pages can help your products get more attention and sell more.
- This campaign only uses brand terms.
- Not incremental sales, but defensive advertising with low spending.
- Keeps our competitors from advertising our brand.
- Targeting Competitor Brand Terms
- This campaign only uses the names of competing brands.
- Targets the brand keywords of competitors to get a bigger share of the market.
- Low spending, high results, low impressions, and incremental sales
- We want our product to show up on the detail pages of certain ASINs.
- When search terms show up on detail pages, they usually don’t do well. We do find it helpful to focus on certain ASINs, though.
- Target ASIN from your own list of items.
- Puts your ads on the page that shows details about your products
- Keeps competitors from seeing your page while showing off more of your catalog to boost sales and get some splash sales.
- In high demand and hot.
- Needs videos that were shot by professionals. The best time is 30 seconds.
- Needs a brand registry.
- Retargeting
- Past Purchasers
- Category and ASIN targeting Display.
- Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.
- Brand terms are negated
- Auto campaigns now have targeting split into 4 areas:
- Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
- Close match: We’ll show your ad to shoppers who use search terms closely related to your products.
- Highly segmented ad groups will have the most benefit, most spend, and most sales.
- Keywords are all manually chosen.
- We use a bid modifier to bid higher for top of search pages.
- Testing has shown using less than 50 keywords on manual campaigns is more effective than loading hundreds
Exploring Amazon PPC
Sponsored Brands are flexible ads that show off your brand logo, a custom headline, and a selection of your products.
These ads are placed in strategic locations on shopping results and product detail pages where they will be seen by a lot of people who are looking for products like yours.
Brand placement that is paid for:
- Under the best shopping results
- Within the results of shopping
- Pages with information about the product
- There is also a video for sponsored brands.
Navigating Amazon PPC
Sponsored Display is easy to set up and has flexible pricing options, so any business can start advertising in just a few minutes.
Main features:
- Target audiences on Amazon or elsewhere
- Pick between programmatic and custom creatives
- Keep an eye on the performance metrics for New-to-Brand (NTB)
Enhance Visibility. Generate Demand. Enter the Market with Confidence.
For emerging and expanding brands, Amazon DSP facilitates the development of awareness and initial consideration by leveraging Amazon’s first-party consumer data—even prior to the establishment of keyword rankings.
How DSP Helps New Brands
- Target category and lifestyle consumers at an early stage
- Enhance brand recognition through display and video advertising
- Fire TV and CTV exposure to enhance premium positioning
- Minimize dependence on high-cost sponsored keywords
- Facilitate more rapid brand recognition and establish greater trust
Best Use Case
- Brand-registered vendors
- Initiating in highly competitive categories
- Optimized profitability and conversion-focused listings
- Prioritize awareness, supported sales, and sustained momentum.
DSP for emerging brands focuses on enhancing visibility and fostering growth, rather than immediate scope.
Re-target. Protect. Achieve Profitable Growth.
For well-established brands, Amazon DSP provides advanced targeting capabilities and comprehensive funnel management, enabling you to re-engage potential customers and establish dominance within your category.
How DSP Helps Established Brands
- Retarget individuals who have viewed products and those who have abandoned their shopping carts
- Conquest competitor target consumers
- Broaden your audience by targeting look-alike purchasers
- Enhance repeat transactions and overall customer lifetime value
- Lower the cost per click of sponsored ads by utilizing assisted conversions
Best Use Case
- Monthly Amazon revenue exceeding $30,000
- Intense competition and increasing cost-per-click rates
- Objectives for Brand Protection and Category Leadership
- Performance-oriented scalability
DSP for well-established brands centers on optimization, protection, and leadership.
Where Your Amazon DSP Ads Appear
Premium Reach High-Intent Audiences.
Amazon DSP strategically positions your brand before genuine Amazon customers across Amazon-owned properties and select third-party platforms, thereby guaranteeing visibility throughout the entire customer lifecycle.
- Amazon homepage & product pages
- Category and discovery placements
Capture attention while shoppers are actively browsing Amazon.
- High-quality news, lifestyle, and entertainment sites
- Popular mobile applications
Re-engage shoppers who have already shown interest in your brand.
- Fire TV
- Twitch
- Amazon-connected streaming inventory
Position your brand like a modern TV commercial — targeted, measurable, and scalable.
- Twitch (live streaming & gaming)
- IMDb
- Amazon Music (audio ads)
Ideal for brand storytelling and lifestyle-driven categories.
Not Sure Which DSP Strategy Is Right for You?
We create specific DSP plans for your brand depending on its stage, category, and growth goals. This makes sure that spending is in line with results.
Make your PPC campaigns better and see your sales skyrocket. Contact us immediately to get the most out of your PPC campaigns with our full-service Amazon account management. Let us get the results that will really help your brand.
Frequently Asked Questions on Amazon
Amazon PPC (Pay-Per-Click) management involves setting up, optimizing, and running ad campaigns on Amazon to drive visibility and sales. It’s essential because effective PPC targets high-intent shoppers, turning ad spend into real revenue, not just clicks.
We apply proven strategies, like smart keyword targeting, campaign segmentation, and bid optimization, to lower your ACOS and boost your ROI. Every dollar goes toward driving conversions.
We manage Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, Manual and Auto campaigns, Brand defense, and Competitor targeting—customized to fit your goals.
We conduct in-depth keyword research and use a mix of Broad, Phrase, and Exact Match types. We continuously test and adjust bids to focus on what’s driving performance.
You’ll receive weekly reports covering impressions, clicks, ACOS, conversions, and sales growth, offering full transparency and insights for ongoing optimization.
Yes. We run brand campaigns on your own terms and use defensive ASIN targeting to block competitors from stealing traffic on your product pages.
We go beyond ads, optimizing listings, enhancing creatives, and advising on pricing and promos to boost both paid and organic sales.
While results vary, our clients often see significant growth, some reporting revenue increases of 293% to 519% after strategic PPC and creative upgrades.
Absolutely. We build strategies for all levels, from simple Auto campaigns for beginners to advanced manual setups for experienced sellers.
We stay on top of Amazon updates, algorithm shifts, and new ad tools, constantly testing and refining strategies to keep your campaigns competitive.