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Successful Amazon Product Launch with High-Converting Optimized Listings
In today’s highly competitive beauty and skincare marketplace, launching and scaling products on Amazon requires a strategic blend of optimized listings, precise advertising, and efficient inventory management. This case study highlights how the brand successfully positioned its sunscreen products in a niche category by implementing a well-rounded Amazon growth strategy.
From crafting high-converting product listings to executing data-driven advertising campaigns, every step was focused on maximizing visibility, improving keyword rankings, and accelerating conversions. Strategic inventory planning further ensured that the products remained consistently available, preventing sales loss due to stockouts. As a result, the brand not only achieved a smooth product launch but also established a strong foundation for sustainable, long-term growth on Amazon.
This case study outlines the complete journey—showcasing the challenges, the strategic execution, and the impactful results that helped the brand secure a competitive edge in the beauty and skincare segment.
> Complete onboarding on Amazon marketplaces
> Develop a fully customized Brand Store and high-impact A+ Content pages
> Create optimized product listings with strong visuals, compelling content, and SEO-focused keywords
> Develop marketing and advertising strategies to boost visibility, traffic, and sales
> Implement smart inventory planning and efficient fulfillment strategies
> Build a long-term growth roadmap for sustainable and scalable success
> Brand had no existing Amazon presence and lacked marketplace expertise
> Product listings needed professional optimization to stand out in a competitive niche
> Limited visibility caused by low organic rankings and significant keyword gaps
> No structured or data-driven advertising strategy for niche beauty products
> Inventory and fulfillment processes were untested and not aligned with Amazon requirements
> No established roadmap for scaling sales or building long-term brand recognition
Growithamazon carried out a comprehensive audit that revealed several critical issues needing immediate action:
SEO and GAPS
> High-volume search keywords were missing from the content.
> Listings created by multi-brand distributors used generic, low-quality copy that failed to distinguish the brand.
> The brand store served only as a basic product catalog, missing the chance to highlight the brand’s heritage, manufacturing excellence, premium materials, industry recognition, and engaging videos.
> Brand voice and tone were inconsistent across listings.
> Product detail pages lacked informative infographics that could help customers quickly grasp key features.
> Several listings were not retail-ready, featuring limited images, incomplete backend search terms, and short, unoptimized titles.
To counter the decline, Growithamazon implemented a comprehensive Amazon optimization strategy centered on content enhancement, SEO improvement, and brand protection. The approach included:
> We handled end-to-end onboarding for the brand across Amazon marketplaces.
> This included creating the seller account, configuring business settings, enabling regional marketplace access, and ensuring compliance with Amazon’s documentation and policies.
> A smooth onboarding process laid the foundation for seamless product publishing and scalable operations.
We redesigned and optimized every element of the product detail page to improve visibility, click-through rate (CTR), and conversions:
> Keyword-rich, SEO-optimized titles to improve search ranking
> Clear and benefit-driven bullet points
> Detailed, easy-to-read product descriptions
> High-quality images showcasing product features, size, materials, and lifestyle usage
> A+ Content with comparison charts, enhanced visuals, and branded storytelling
> Ensured Amazon listing compliance and enhanced discoverability
Built a strong inventory control system for zero lost sales and smooth operations:
> Multi-region inventory planning based on demand patterns
> Improved forecasting using sales trends and seasonality
> Optimized FBA and FBM setup to balance storage fees, delivery time, and availability
> Alerts for low stock, slow-moving items, and replenishment cycles
> Reduced stockouts and prevented unnecessary overstocking
Created a powerful, data-driven Amazon advertising system:
> Full PPC account restructuring for better ad relevance
> Targeted keyword research for Sponsored Products, Sponsored Brands, and Sponsored Display ads
> A/B testing of ad creatives and keywords
> Eliminated wasted spend by removing low-performing keywords
> Ongoing performance tracking to improve ACoS and maximize ROAS
> Continuous scaling of profitable campaigns
To unlock regional potential, we facilitated the brand’s entry into the KSA market through
> Cross-border marketplace setup
> Localization of listings (content + keywords)
> Regional advertising strategy
> Compliance checks for KSA requirements
> Fulfillment adjustments for smooth distribution
This expansion helped the brand tap into one of the fastest-growing GCC e-commerce markets.
We provided end-to-end strategic guidance to scale the brand sustainably:
> Detailed store and performance audit
> Competitor analysis and opportunity mapping
> Step-by-step roadmap for 3–12 months growth
> Pricing strategy, catalog expansion plan, and brand-building suggestions
> Marketplace expansion plan (UAE, KSA, etc.)
> Monthly review sessions with actionable growth recommendations
> Successfully launched products on Amazon with high-performing, optimized listings
> Increased visibility and improved keyword rankings in the niche sunscreen category
> Advertising campaigns delivered stronger ROI and higher conversion rates
> Strategic inventory planning ensured consistent stock availability and prevented outages
> Established a solid foundation for sustainable growth in the competitive beauty and skincare marketplace
“GrowithAmazon helped us successfully launch our dermatologist-led sunscreen on Amazon. Their expertise in listings, marketing, and growth strategy gave our niche brand a strong start in the marketplace.” — Dermis Routine
Can’t find the answers you need about Amazon? Connect with our Amazon specialists for personalized coaching and expert support across a wide range of topics.
GrowithAmazon is a well known expert Marketing and Amazon Agency, providing businesses looking to succeed on Amazon and online marketplaces with unmatched knowledge and all-inclusive solutions.
Disclaimer – GrowithAmazon is an independent agency dedicated to supporting Amazon sellers. We are not affiliated with, endorsed by, or sponsored by Amazon. Our expertise is built on extensive experience and a deep commitment to our clients’ success.
