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Furniture & Lighting Brand on Amazon
Addressing Conversion Hurdles and Boosting Brand Visibility with Amazon PPC Strategies
A leading Furniture & Lighting brand on Amazon.ae partnered with us to overcome stagnant sales and inefficient ad performance. Through a comprehensive account revamp covering PPC optimization, content enhancement, and storefront redesign, we achieved a remarkable turnaround — driving both revenue growth and improved advertising efficiency within just two months.
A Furniture and Lighting Brand
The client is a premium home décor and lighting brand selling on Amazon.ae, offering a range of high-quality furniture and lighting products designed for modern interiors.
Despite having a good product portfolio, their Amazon presence had limited visibility, resulting in modest sales and a high dependency on underperforming ads.
After years of declining traffic and poor sales performance, the brand achieved record-breaking sales performance on Amazon during its peak selling season.
The surge in traffic ended four years of consecutive decline, setting a new benchmark for brand awareness and online reach. Sales mirrored this upward momentum, reversing the previous downturn and driving renewed revenue growth.
Growithamazon carried out a comprehensive audit that revealed several critical issues needing immediate action:
SEO and CONTENT GAPS
> High-volume search keywords were missing from the content.
> Listings created by multi-brand distributors used generic, low-quality copy that failed to distinguish the brand.
> The brand store served only as a basic product catalog, missing the chance to highlight the brand’s heritage, manufacturing excellence, premium materials, industry recognition, and engaging videos.
> Brand voice and tone were inconsistent across listings.
> Product detail pages lacked informative infographics that could help customers quickly grasp key features.
> Several listings were not retail-ready, featuring limited images, incomplete backend search terms, and short, unoptimized titles.
TECHNICAL AND OPERATIONAL BARRIERS
> Distributors holding “Rights Owner” permissions in the brand registry blocked the client’s updates from being published, as they remained the dominant contributors.
> Brand name inaccuracies appeared across multiple listings.
> Unauthorized sellers repeatedly violated minimum advertised price (MAP) policies.
> Several listings were hijacked by third-party sellers, who altered the content entirely to promote unrelated products.
To counter the decline, Growithamazon implemented a comprehensive Amazon optimization strategy centered on content enhancement, SEO improvement, and brand protection. The approach included:
Growithamazon adopted a data-driven approach to identify and incorporate high-volume search keywords. Our analysis focused on:
> Required keywords for improved ranking potential
> Competition
> Optimal title density and placement
To boost visibility and create uniformity across every listing, Thrive crafted a robust and cohesive content strategy:
> Created consistent, brand-true guidelines for titles, bullet points, and descriptions.
> Updated backend search terms to boost organic search performance.
> Implemented variant grouping to deliver a more streamlined browsing experience.
Acknowledging the impact of well-crafted product detail pages, the brand improved the customer journey by integrating deeper storytelling and design elements geared toward conversions.
Our Amazon experts:
> Enhanced product detail pages with brand story modules that highlighted complementary products and strengthened conversions through deeper brand insight.
> Included informative infographics to simplify decision-making and reduce the need for additional research.
The brand store was redesigned from the ground up to accomplish two main objectives:
> Showcasing the brand’s heritage, craftsmanship, and values to build stronger brand equity.
> Creating a store layout optimized for advertising, enabling precise traffic flow to specific categories and collections.
Can’t find the answers you need about Amazon? Connect with our Amazon specialists for personalized coaching and expert support across a wide range of topics.
GrowithAmazon is a well known expert Marketing and Amazon Agency, providing businesses looking to succeed on Amazon and online marketplaces with unmatched knowledge and all-inclusive solutions.
Disclaimer – GrowithAmazon is an independent agency dedicated to supporting Amazon sellers. We are not affiliated with, endorsed by, or sponsored by Amazon. Our expertise is built on extensive experience and a deep commitment to our clients’ success.
