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Advertising Efficiency Boost: Higher ROAS and Lower ACoS Achieved
Home Harbour was facing major performance challenges in the Amazon USA marketplace. Sales had been steadily declining, advertising campaigns were failing to generate profitable results, and the brand was dealing with a return rate exceeding 40%, which severely impacted margins and customer satisfaction. In addition, Home Harbour was finding it difficult to stand out in an extremely competitive category, where price pressure and aggressive competitors made growth even more challenging.
To overcome these issues, Home Harbour partnered with GrowWithAmazon, seeking a strategic and data-driven approach. The goal was to reverse their sales decline, reduce the unacceptable return rates, and build a scalable, performance-focused growth system. GrowWithAmazon conducted a deep marketplace audit and implemented tailored action plans to improve listings, optimize advertising efficiency, reduce returns through enhanced product communication, and increase overall profitability.
> Reduce high return rates by improving product listing clarity, images, and customer expectation alignment
> Improve sales performance and enhance market visibility within a highly competitive category
> Optimize Amazon advertising campaigns to achieve better ROI and reduce wasted ad spend
> Implement strong differentiation strategies to stand out from aggressive competitors
> Develop long-term growth plans supported by effective inventory forecasting and management
> High return rates (40%+) severely impacting profitability and customer trust
> Declining sales with no defined or effective recovery strategy in place
> Advertising campaigns were inefficient, with low conversions and significant wasted ad spend
> Operating in a highly competitive category, making organic visibility and growth difficult
> Product listings lacked strong SEO optimization, high-quality visuals, and detailed content
> No structured bundling, cross-selling, or promotional strategy to drive higher conversions
> Inventory and fulfillment issues are causing frequent stockouts, delays, and lost sales
Growithamazon carried out a comprehensive audit that revealed several critical issues needing immediate action:
SEO and GAPS
> High-volume search keywords were missing from the content.
> Listings created by multi-brand distributors used generic, low-quality copy that failed to distinguish the brand.
> The brand store served only as a basic product catalog, missing the chance to highlight the brand’s heritage, manufacturing excellence, premium materials, industry recognition, and engaging videos.
> Brand voice and tone were inconsistent across listings.
> Product detail pages lacked informative infographics that could help customers quickly grasp key features.
> Several listings were not retail-ready, featuring limited images, incomplete backend search terms, and short, unoptimized titles.
To counter the decline, Growithamazon implemented a comprehensive Amazon optimization strategy centered on content enhancement, SEO improvement, and brand protection. The approach included:
We redesigned and optimized every element of the product detail page to improve visibility, click-through rate (CTR), and conversions:
> Keyword-rich, SEO-optimized titles to improve search ranking
> Clear and benefit-driven bullet points
> Detailed, easy-to-read product descriptions
> High-quality images showcasing product features, size, materials, and lifestyle usage
> A+ Content with comparison charts, enhanced visuals, and branded storytelling
> Ensured Amazon listing compliance and enhanced discoverability
Strategically implemented offers and campaigns to drive traffic and boost conversions:
> Deals and discounts during high-traffic periods
> Coupons to increase CTR and improve Buy Box competitiveness
> Seasonal promotions during events like Prime Day, Ramadan, and festive seasons
> Increased product visibility across category pages
> Monitoring performance to adjust promotional budgets in real time
Built a strong inventory control system for zero lost sales and smooth operations:
> Multi-region inventory planning based on demand patterns
> Improved forecasting using sales trends and seasonality
> Optimized FBA and FBM setup to balance storage fees, delivery time, and availability
> Alerts for low stock, slow-moving items, and replenishment cycles
> Reduced stockouts and prevented unnecessary overstocking
Created a powerful, data-driven Amazon advertising system:
> Full PPC account restructuring for better ad relevance
> Targeted keyword research for Sponsored Products, Sponsored Brands, and Sponsored Display ads
> A/B testing of ad creatives and keywords
> Eliminated wasted spend by removing low-performing keywords
> Ongoing performance tracking to improve ACoS and maximize ROAS
> Continuous scaling of profitable campaigns
Focused on eliminating confusion and mismatched customer expectations to significantly reduce return rates:
> Updated product descriptions with accurate dimensions, materials, and usage instructions
> Added sizing guides, measurement charts, and FAQs
> Improved image infographics to clearly communicate product features
> Packaging recommendations to minimize damage during delivery
> Monitored customer reviews to identify return-triggering issues
We provided end-to-end strategic guidance to scale the brand sustainably:
> Detailed store and performance audit
> Competitor analysis and opportunity mapping
> Step-by-step roadmap for 3–12 months growth
> Pricing strategy, catalog expansion plan, and brand-building suggestions
> Marketplace expansion plan (UAE, KSA, etc.)
> Monthly review sessions with actionable growth recommendations
> Achieved strong sales recovery and sustainable growth, reversing previous declining trends
> Reduced return rates significantly — from over 40% to below 20%
> Improved advertising performance with higher ROAS and a substantial reduction in ACoS
> Enhanced listing quality and competitiveness, resulting in higher conversions and better search visibility
> Implemented bundles and promotional strategies that increased average order value and strengthened Buy Box eligibility
> Established structured inventory and fulfillment systems, ensuring consistent product availability and preventing stockouts
“GrowWithAmazon helped us reverse declining sales and bring returns under control. Their expertise in listings, advertising, and growth strategy allowed our Baby Gates brand to perform strongly in a highly competitive market.” — Home Harbour
Can’t find the answers you need about Amazon? Connect with our Amazon specialists for personalized coaching and expert support across a wide range of topics.
GrowithAmazon is a well known expert Marketing and Amazon Agency, providing businesses looking to succeed on Amazon and online marketplaces with unmatched knowledge and all-inclusive solutions.
Disclaimer – GrowithAmazon is an independent agency dedicated to supporting Amazon sellers. We are not affiliated with, endorsed by, or sponsored by Amazon. Our expertise is built on extensive experience and a deep commitment to our clients’ success.
