How to Rank Higher on Amazon USA with A+ Content?

Amazon’s A+ Content helps brands stand out and improve conversion rates. But beyond visuals, it can also boost rankings when used strategically.

1. What Is A+ Content?

A+ Content (or Enhanced Brand Content) allows brand-registered sellers to add rich media—like images, comparison charts, and storytelling sections—to their listings.

2. Why A+ Content Affects Ranking

While A+ doesn’t directly change your keyword ranking, it indirectly improves it by increasing:

Conversion rate
Session duration
Customer engagement
These signals tell Amazon that your listing satisfies buyers—pushing you higher organically.

3. Keyword Optimization in A+

Place secondary keywords naturally in text areas like product descriptions, feature blocks, and comparison tables. Avoid keyword stuffing.

4. Visual Storytelling

Use high-quality images, infographics, and comparison charts to showcase benefits. Focus on brand story and unique value propositions.

5. Mobile Optimization

Ensure A+ layouts are mobile-friendly; over 70% of Amazon traffic is mobile.

6. A/B Testing

Run A/B tests using Amazon Manage Your Experiments (MYE) to compare visuals and messages that perform best.

Conclusion

A+ Content is your brand’s storytelling canvas on Amazon USA. GrowithAmazon provides complete A+ Content creation and optimization services — from strategy and design to keyword-rich copywriting. Boost your product rankings and engagement with our data-driven Amazon marketing expertise.