How to Rank Higher on Amazon USA with A+ Content?
Amazon’s A+ Content helps brands stand out and improve conversion rates. But beyond visuals, it can also boost rankings when used strategically.
1. What Is A+ Content?
A+ Content (or Enhanced Brand Content) allows brand-registered sellers to add rich media—like images, comparison charts, and storytelling sections—to their listings.
2. Why A+ Content Affects Ranking
While A+ doesn’t directly change your keyword ranking, it indirectly improves it by increasing:
- Conversion rate
- Session duration
- Customer engagement
These signals tell Amazon that your listing satisfies buyers—pushing you higher organically.
3. Keyword Optimization in A+
Place secondary keywords naturally in text areas like product descriptions, feature blocks, and comparison tables. Avoid keyword stuffing.
4. Visual Storytelling
Use high-quality images, infographics, and comparison charts to showcase benefits. Focus on brand story and unique value propositions.
5. Mobile Optimization
Ensure A+ layouts are mobile-friendly; over 70% of Amazon traffic is mobile.
6. A/B Testing
Run A/B tests using Amazon Manage Your Experiments (MYE) to compare visuals and messages that perform best.
Conclusion
A+ Content is your brand’s storytelling canvas on Amazon USA. GrowithAmazon provides complete A+ Content creation and optimization services — from strategy and design to keyword-rich copywriting. Boost your product rankings and engagement with our data-driven Amazon marketing expertise.
Yes, for Brand Registered sellers through Amazon Brand Registry.
Amazon reports up to 10% higher conversion rates.
Not directly, but improved engagement boosts overall ranking.
Only brand-registered sellers can use A+ Content
Yes, you can reuse templates for similar ASINs.
