UK Amazon Sellers: How to Maximize Buy 1 Get 1 Offers for Increased Sales?

Promotions are one of the strongest methods to draw customers and drive sales on Amazon, particularly within a competitive environment such as the UK. Of all the types of promotions out there, Buy 1 Get 1 (BOGO) promotions stand out as one of the strongest techniques to drive visibility, boost conversions, and remove excess inventory. In 2025, UK vendors who implement BOGO promotions strategically can be ahead of their competitors and establish stronger customer loyalty.

At GrowithAmazon, we assist Amazon sellers in the UAE, USA, and UK with creating and running effective promotions that yield measurable outcomes. In this blog, we will outline how Buy 1 Get 1 offers function on Amazon UK and how you can leverage them to get the best sales.

Why Buy 1 Get 1 Offers Work on Amazon UK?

BOGO promotions appeal to the psychology of those customers who enjoy receiving extra value. Consumers tend to feel that a Buy 1 Get 1 is a superior offer compared to an absolute percentage discount. In the price-sensitive yet quality-demanding UK market, these offers are able to:

• Increase product visibility in search listings and promotion positions.
• Drive impulse purchasing as consumers don’t wish to lose out on extra value.
• Boost average order size by encouraging customers to buy more.
• Accelerate inventory clearance, creating room for fresh inventory.

Setting Up Buy 1 Get 1 Deals on Amazon UK

To establish a BOGO deal on Amazon, you must create a Promotions campaign through Seller Central. Here’s an easy step-by-step guide:

1. Log into Seller Central and navigate to the “Advertising” tab, then select “Promotions.”
2. Choose Buy One Get One in the promotions menu.
3. Set the purchase condition (e.g., Buy 1 product).
4. Set the customer reward (e.g., Get 1 free).
5. Select eligible products or SKUs on which the offer will be valid.
6. Set the promotion timing and schedule.
7. Check and publish for Amazon’s approval.

BOGO offers typically go live 4–6 hours after approval, but it is better to pre-schedule them for events like Prime Day, Black Friday, or holiday sales.

Best Practices for UK Amazon Sellers

1. Choose the Right Products – Apply BOGO to mid-range or high-volume products, not specialty low-demand products.
2. Bundle Wisely – Associate a hero product with a complementary product to drive cross-selling.
3. Limit Duration – Briefer promotions (5–10 days) tend to work better by instilling a sense of urgency.
4. Utilize Clear Messaging – Make your listing titles and A+ content clear to point out the offer.
5. Monitor Performance – Monitor redemptions, impressions, and sales uplift overall to gauge ROI.

Using BOGO for Increased Sales in 2025

BOGO promotions work particularly well when paired with other promotional strategies:

• Amazon PPC Campaigns: Place ads advertising your BOGO offer to increase visibility.
• Social Media Marketing: Advertise the offer on social media channels such as Instagram and TikTok to drive external traffic.
• Email Campaigns: Inform repeat buyers of limited-time offers to promote loyalty.
• Seasonal Tie-Ins: Tie BOGO promotions in with UK-centric occasions such as Boxing Day sales or holiday shopping seasons.

GrowithAmazon assists sellers in planning promotions strategically so that not only do they entice buyers, but also are in accordance with larger growth goals.

Final Thoughts

For Amazon UK sellers in 2025, Buy 1 Get 1 promotions are more than just a sales tactic—they’re a powerful growth strategy. When executed correctly, they enhance visibility, improve customer satisfaction, and accelerate revenue growth.

Whether you’re clearing inventory, launching a new product, or competing in a saturated category, a well-structured BOGO campaign can make all the difference.

If you’re ready to launch high-performing promotions on Amazon UK, GrowithAmazon, leading Amazon agency is here to assist you every step of the way from campaign creation to optimization.