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AMZScout vs. Helium 10

AMZScout vs. Helium 10: Which Amazon Seller Tool Reigns Supreme?

In the ever-expanding world of Amazon selling, staying competitive and finding profitable opportunities is paramount. To achieve this, sellers rely on a plethora of tools and software solutions to optimize their operations. Two of the most popular and widely-used Amazon seller tools are AMZScout and Helium 10. In this blog, we’ll pit these two against each other, comparing their features, capabilities, and pricing to help you decide which one suits your Amazon selling needs.


Helium 10

Amz scout
Helium 10

AMZScout is a comprehensive suite of tools designed to help Amazon sellers research, source, and manage their products more effectively. Here’s a closer look at some of its key features:

  • Product Research: AMZScout provides in-depth insights into potential products and niches, helping you discover profitable opportunities. With their product database and niche analysis tools, you can quickly assess demand, competition, and pricing.

  • Keyword Research: Understanding relevant keywords is crucial for Amazon success. AMZScout’s keyword research tools help you find high-traffic, low-competition keywords to optimize your product listings.

  • Sales Estimation: Accurately estimating sales potential is a game-changer for sellers. AMZScout’s sales estimator helps you understand the sales volume of specific products, including historical trends.

  • Chrome Extension: The AMZScout Chrome extension allows you to analyze products and niches directly on Amazon’s platform, providing you with real-time data for better decision-making.

  • Pricing: AMZScout offers multiple pricing plans to suit different budgets, making it accessible for both beginners and experienced sellers.

Helium 10 is another popular tool in the Amazon seller’s arsenal, offering a wide range of features and functionalities to assist sellers. Let’s take a closer look at what Helium 10 has to offer:

  • Product Research: Helium 10’s Black Box tool helps you discover profitable products by providing detailed metrics such as sales estimates, competition levels, and historical trends.

  • Keyword Research: With Cerebro and Magnet, Helium 10 offers robust keyword research tools to help you optimize your listings and boost your visibility on Amazon.

  • Listing Optimization: Helium 10 includes tools like Scribbles and Frankenstein for optimizing your product listings to maximize conversions and rank higher in Amazon search results.

  • Alerts and Inventory Management: Helium 10 offers an alert system to monitor your product listings for any unauthorized sellers, changes in product details, or suppressed listings. It also provides inventory management tools to keep your stock in check.

  • Pricing: Helium 10’s pricing plans cater to sellers of all sizes. While it offers a free plan with limited features, its paid plans are competitively priced, making it a valuable choice for sellers.


Now, let’s compare these two Amazon seller tools based on key factors:

  • Product Research: Both AMZScout and Helium 10 offer powerful product research tools. Helium 10’s Black Box may be more user-friendly, but AMZScout’s niche analysis features are a strong contender.

  • Keyword Research: Helium 10’s Cerebro and Magnet tools provide a deeper dive into keyword research, offering an edge in terms of keyword optimization.

  • Listing Optimization: Helium 10 shines in this category, with robust tools like Scribbles and Frankenstein, making it easier to improve your product listings.

  • Pricing: Both tools offer flexible pricing, but Helium 10’s free plan and competitive paid plans may be more attractive to budget-conscious sellers.

Keywords and Listing Optimization
  • Lookup for Cerebro Reverse Products: With Cerebro, you may input an Amazon ASIN to view every term for which the product ranks. To ensure that your findings aren’t overly repetitive, the tool has the ability to exclude variations.
  • Magnet Keyword Research: Using Magnet, a conventional tool for keyword research, you can enter a term to observe its monthly search volume and historical trends.
  • Keyword Ranking Analyzer: With the help of this tool, vendors may determine whether their goods are showing up while searching for their desired keyword. The tool allows you to check several keywords at once.
  • Keyword Tracker: With Helium 10, you can keep an eye on crucial keywords. This might help you determine what works and how you compare to your competition.
  • ASIN Reverse Lookup: You can use the Reverse ASIN Lookup tool to examine any Amazon listing and determine the keywords that rank it. Using this, you can examine the items of your competitors to swiftly ascertain the ideal terms for your company. The search tool’s filters are also included in it.
  • Keyword Search on Amazon: You can enter any search term into our keyword research tool to identify relevant keywords that match on Amazon. Both the monthly search volume and the search volume history will be displayed in the results. You can narrow down your search results by keyword length or search volume using several filters.
  • Extension for Tracking Keywords and Index Checking: You can use this tool to track your Amazon products’ rankings for relevant keywords by adding them. By choosing not to bid on keywords that you currently rank for, you may leverage this to increase the effectiveness of your advertising campaigns. Additionally, the tool displays the evolution of your ranks over time.


Helium 10
  • Helium 10 Pricing
  • Starter: $39/month ($339/year)
  • Platinum: $99/month ($999/year)
  • Diamond: $249/month ($2,499/year)
  • Elite: $399/month
  • AMZScout Pricing
  • Amazon Seller’s Bundle: $49.99/month ($399.99/year)
  • Amazon Seller’s Bundle with Add-on*: $59.99/month ($499.99/year)
  • PRO Extension: $279.99/year ($599.99 lifetime membership)
  • Amazon Seller’s Bundle: $1,599.99 lifetime membership


The choice between AMZScout and Helium 10 ultimately depends on your specific needs and preferences as an Amazon seller. If you’re looking for an all-in-one solution with an emphasis on product research, AMZScout is a solid choice. On the other hand, if you value comprehensive keyword research and listing optimization tools, Helium 10 might be the better fit.

In the end, it’s important to consider your individual business goals and budget when selecting the right Amazon seller tool. Many sellers even choose to combine the strengths of both AMZScout and Helium 10 for a well-rounded approach to their Amazon selling endeavors.

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