WALMART AND AMAZON NOW OFFICIALLY ALLOW CROSS FULFILLMENT - MAY 28, 2025

Walmart has officially updated its rules: you can now use Amazon Multi-Channel Fulfillment (MCF) to ship your Walmart orders — but only if you follow some clear conditions.

Before, sellers often got into trouble for this. Even if they used plain boxes, Walmart's system could detect orders coming from Amazon (like through USPS tracking), and some accounts were suspended.

But now, Walmart says: yes, you can use Amazon MCF — just do it right.

What's allowed now?

• You can ship Walmart orders using Amazon's warehouses (MCF)
• You must choose plain, neutral packaging (no Amazon-branded boxes)
• You must block Amazon Logistics, so the order ships only with unbranded carriers like USPS, UPS, or FedEx

What's still NOT allowed?

• Using competitor-branded boxes
• Sending promo flyers or Amazon invoices inside Walmart orders
• Retail arbitrage (buying from another store and shipping straight to the customer)
• Marking something "shipped" before it leaves the warehouse

What do you need to do?

• In Seller Central, select "Plain Packaging" when placing MCF orders
• Block Amazon Logistics as a delivery option
• Use tools (like GeekSeller) to help automate the process
• Watch the costs — MCF fees are about 5% higher than FBA, so double-check your profit margins
• Keep your Walmart seller account compliant by updating order times, delivery windows, and tracking info

Why does this matter?

This policy change opens more flexibility for sellers. You can now:

• Use Amazon MCF for Walmart orders
• Use Walmart Fulfillment (WFS) to fulfill Amazon FBM orders
• Combine both systems to fulfill other marketplace or website orders

For multichannel sellers, this is a big win. It reduces risk, simplifies operations, and lets you scale across platforms confidently.

Need help navigating these updates or setting up your fulfillment workflows? Talk to our team of experienced Amazon consultants. We're here to help you stay compliant, efficient, and ready to grow.