AMAZON HAS LAUNCHED A NEW BRAND NAME GENERATOR TOOL WITHIN SELLER CENTRAL - JAN 28 2025

Amazon has launched a new brand name generator tool within Seller Central. You can find it by navigating to Brand → Build Your Brand → Create a Brand Name.

The concept is simple: input details such as your product category, target audience, and a brief description, and Amazon will provide a brand name suggestion.

You need to fill in a few details

• What your brand offers
• Your product category
• Your intended audience

After hitting generate, Amazon will present a suggested brand name.

Where it falls short

While this tool can be a fun way to brainstorm, it overlooks some critical aspects of brand-building:

• Trademarks – The name might sound appealing, but is it legally available? The tool doesn't verify this.
• Domain availability – Can you secure the website URL? There's no way to find out.
• Branding strategy – A good name should be catchy and align with a broader vision, which this tool doesn't address.

Should sellers take it seriously?

For newcomers, this could serve as an enjoyable source of inspiration. However, for those serious about building a brand, selecting a name involves much more than just combining words. Without checks for trademarks and domain availability, this tool functions more as an idea generator than a comprehensive solution.

If Amazon genuinely wants to assist sellers in building brands, incorporating checks for trademark, domain, and social handle availability would elevate this from a fun experiment to a practical tool.

In the meantime, if you're aiming to establish a strong brand presence on Amazon, consulting with an experienced Amazon selling specialist can guide you in choosing a name that is not only creative but also legally sound and strategically aligned.

Would you consider using this tool, or do you think it's just another Amazon feature that looks appealing but lacks substance? We'd love to hear your opinions!