Amazon PPC campaigns come in two main types: Automatic and Manual. Each variety has distinct benefits and drawbacks. The choice between them depends on the specific goals of the campaign.
It is recommended to use both Automatic and Manual campaigns simultaneously for the same product in order to leverage the benefits of each.
When it comes to Amazon PPC (Pay-Per-Click) campaigns, there are two main types: Automatic and Manual campaigns. Here's an overview of each:
Automatic Campaigns:
Automatic campaigns allow Amazon’s algorithm to target keywords for you. With this type of campaign, Amazon will use its own data to automatically match your ads to relevant search terms based on the product information you provide. This type of campaign is best for beginners or those with limited knowledge of keywords.
Pros:
- Amazon’s algorithm takes care of targeting for you
- Can help you discover new relevant keywords you may not have thought of before
- Saves time on manual keyword research
Cons:
- Less control over which keywords your ads are shown for
- Less ability to optimize your campaigns for specific keywords
- Lower click-through rates and conversion rates compared to manual campaigns
Manual Campaigns:
Manual campaigns give you complete control over the keywords you want to target. With this type of campaign, you create your own keyword list and set your own bids for each keyword. This type of campaign is best for those with more experience in keyword research and targeting.
Pros:
- More control over which keywords your ads are shown for
- More ability to optimize your campaigns for specific keywords
- Higher click-through rates and conversion rates compared to automatic campaigns
Cons:
- Requires more time and effort to research and manage your keyword list
- May miss out on potential keywords that Amazon’s algorithm could have discovered for you
- Higher risk of overspending if you don’t monitor your campaigns closely
In summary, automatic campaigns are best for beginners or those with limited knowledge of keywords, while manual campaigns are best for those with more experience in keyword research and targeting. Ultimately, the best approach will depend on your budget, goals, and level of experience with Amazon PPC advertising.
