Desertriver — Performance Report

Desertriver — Amazon.ae + Noon.com

Performance Report · Currency: AED

Jan 2024 — Apr 2026

Data Source: Sales & Spend Daily Report · Apr 7 2026

Account Overview

Cumulative performance snapshot — all figures from Sales & Spend Daily Report

2024 Full Year

AED 450k

450,245 · 545 units

2025 Full Year

AED 540k

540,456 · 821 units

↑ +20.0% YoY

2026 YTD (Jan–Apr)

AED 157k

157,188 · 321 units

↑ +46% vs Q1 2025

Peak Month

AED 105k

Nov '25 — Black Friday peak

184 units sold

Jan '26 Revenue

74,277

144 units · ROAS 7.59x

↑ +39.2% vs Jan '25

Feb '26 Revenue

49,269

100 units · ROAS 4.79x

↑ +134.6% vs Feb '25

Mar '26 Revenue

27,529

61 units · ROAS 3.89x

↓ -17.4% vs Mar '25

Apr '26 (wk 1 only)

6,115

16 units · 1–7 Apr

Partial week data

Revenue — Full History (Monthly)

Jan 2024 through Apr 2026 · Amazon.ae

202420252026

Monthly Revenue Data

Month	2024	2025	2026	YoY 24→25	YoY 25→26
January	29,359	53,359	74,277	+82%	+39%
February	35,469	21,003	49,269	-41%	+135%
March	31,562	33,311	27,529	+6%	-17%
April	37,340	49,770	6,115*	+33%	Partial
May	25,605	24,018	—	-6%	—
June	15,414	18,437	—	+20%	—
July	17,816	11,582	—	-35%	—
August	27,485	23,683	—	-14%	—
September	69,289	61,580	—	-11%	—
October	61,916	78,504	—	+27%	—
November	43,290	105,616	—	+144%	—
December	55,901	59,592	—	+7%	—
TOTAL	450,245	540,456	157,190 YTD	+20%	On track

Year-on-Year Monthly Comparison

Jan–Mar: 2024 vs 2025 vs 2026

YoY Comparison — Jan, Feb, Mar

Month	2024 (AED)	2025 (AED)	2026 (AED)	Best Year
January	29,359	53,359	74,277	2026
February	35,469	21,003	49,269	2026
March	31,562	33,311	27,529	2025

Monthly Revenue Trend

Organic vs Ad-attributed sales breakdown · Source: Data Summary sheet

Q1 2026 Total

151,075

Jan + Feb + Mar 2026

↑ +40.3% vs Q1 2025 (107,673)

Q4 2025 (Peak)

224,811

Oct + Nov + Dec 2025

↑ +40% vs Q4 2024 (160,917)

Avg Organic Share

~35%

Jan–Mar 2026 · Ad-heavy period

Jan:25.7% · Feb:42.0% · Mar:16.8%

Monthly Sales Breakdown — Organic vs Ad-Attributed

2025 full year + 2026 YTD

Organic SalesAd-Attributed Sales

Organic vs Ad Monthly Breakdown

Period	Total (AED)	Units	Organic (AED)	Ad Sales (AED)	Organic %
Jan '26	74,277	144	19,061	55,216	25.7%
Feb '26	49,269	100	20,683	28,585	42.0%
Mar '26	27,529	61	4,615	22,914	16.8%
Q1 2026	151,075	305	44,359	106,715	29.4%
Jan '25	53,359	60	26,526	26,833	49.7%
Feb '25	21,003	32	8,460	12,543	40.3%
Mar '25	33,311	64	10,995	22,316	33.0%
Q1 2025	107,673	156	45,981	61,692	42.7%
Nov '25	105,616	184	17,436	88,180	16.5%
Q4 2025	243,712	407	66,710	177,002	27.4%

Quarterly Revenue — 2024 · 2025 · 2026

Quarterly Data

Quarter	2024 (AED)	2025 (AED)	2026 (AED)	YoY 24→25
Q1	96,390	107,673	151,075	+12%
Q2	78,359	92,226	—	+18%
Q3	114,590	96,846	—	-15%
Q4	160,917	243,712	—	+51%

Weekly Sales Detail — 2026

Source: Data Summary weekly breakdown · Jan, Feb, Mar, Apr 2026

Weekly Revenue Chart — Jan to Apr 2026

Organic vs Ad-attributed per week

OrganicAd Sales

Weekly Revenue Data

Week	Month	Units	Total (AED)	Organic (AED)	Ad Sales (AED)	Organic %
1–7 Jan	Jan '26	24	15,076	4,115	10,961	27.3%
8–14 Jan	Jan '26	24	13,508	1,467	12,042	10.9%
15–21 Jan	Jan '26	35	12,832	7,981	4,851	62.2%
22–28 Jan	Jan '26	57	28,625	2,092	26,533	7.3%
29–31 Jan	Jan '26	4	4,236	3,407	829	80.4%
Jan Total		144	74,277	19,062	55,216	25.7%
1–7 Feb	Feb '26	42	12,077	7,559	4,518	62.6%
8–14 Feb	Feb '26	20	8,908	5,535	3,373	62.1%
15–21 Feb	Feb '26	16	12,224	3,804	8,420	31.1%
22–28 Feb	Feb '26	22	16,060	3,785	12,274	23.6%
Feb Total		100	49,269	20,683	28,585	42.0%
1–7 Mar	Mar '26	12	3,058	359	2,699	11.7%
8–14 Mar	Mar '26	13	6,031	1,047	4,984	17.4%
15–21 Mar	Mar '26	10	5,808	—	6,826	—
22–28 Mar	Mar '26	18	8,320	2,690	5,629	32.3%
29–31 Mar	Mar '26	8	4,312	1,537	2,775	35.6%
Mar Total		61	27,529	4,615	22,913	16.8%
1–7 Apr	Apr '26	16	6,115	2,902	3,213	47.5%

Advertising Performance

ROAS, ACoS, Spend & Impressions · Source: Daily Data sheet (Amazon.ae)

Jan '26 ROAS

7.59x

Spend: 7,278 · AdSales: 55,216

↑ Best ROAS in dataset

Jan '26 ACoS

13.2%

vs Jan '25: 25.2%

↑ Significant improvement

Mar '26 ROAS

3.89x

Spend: 5,888 · AdSales: 22,914

↓ Below Jan–Feb peak

Mar '26 ACoS

25.7%

vs Feb '26: 20.9%

↓ Worsening in March

January 2026 best-ever ROAS of 7.59x — driven by 144 units sold, ACoS at just 13.2%, the most efficient advertising month in the dataset.

March 2026 shows ad efficiency decline — ACoS rose to 25.7% with ROAS falling to 3.89x. Impressions (913,875) remained healthy but conversion is weakening.

ROAS Trend — All Months

Return on Ad Spend

ROAS by Month

Month	ROAS	Spend	Ad Sales	ACoS
Sep '24	10.14x	5,053	51,224	9.9%
Nov '25	8.10x	10,889	88,180	12.3%
Jan '26	7.59x	7,278	55,216	13.2%
Sep '25	7.86x	6,267	49,284	12.7%
Oct '25	5.99x	6,933	41,497	16.7%
Feb '26	4.79x	5,970	28,585	20.9%
Mar '26	3.89x	5,888	22,914	25.7%

ACoS % Trend — All Months

Lower = better · 20% target line

ACoS Key Months

Month	ACoS %	vs Target 20%
Jan '26	13.2%	Under target ✓
Feb '26	20.9%	At target
Mar '26	25.7%	Above target

Complete Ad Metrics Table — Jan 2024 to Apr 2026

All 28 months · Source: Daily Data sheet · Amazon.ae · Highlighted: best ROAS ■ worst ACoS ■ 2026 data ■

#	Month	Total Sales (AED)	Ad Spend (AED)	Ad Sales (AED)	ROAS	ACoS %	Impressions	Clicks	CTR
1	Jan '24	29,359	5,566	22,922	4.12x	24.3%	1,392,557	1,815	0.13%
2	Feb '24	35,469	6,463	20,933	3.24x	30.9%	1,583,434	1,879	0.12%
3	Mar '24	31,562	3,099	15,937	5.14x	19.4%	722,876	885	0.12%
4	Apr '24	37,340	2,985	14,747	4.94x	20.2%	634,981	809	0.13%
5	May '24	25,605	5,824	10,998	1.89x	53.0%	1,243,737	1,475	0.12%
6	Jun '24	15,414	2,702	5,579	2.06x	48.4%	661,772	1,191	0.18%
7	Jul '24	17,816	3,688	14,303	3.88x	25.8%	922,899	1,963	0.21%
8	Aug '24	27,485	4,521	18,838	4.17x	24.0%	1,081,192	2,551	0.24%
9	Sep '24	69,289	5,053	51,224	10.14x ★	9.9%	1,158,538	2,902	0.25%
10	Oct '24	61,916	6,085	30,911	5.08x	19.7%	1,310,863	3,145	0.24%
11	Nov '24	43,290	5,277	18,391	3.49x	28.7%	1,173,571	2,467	0.21%
12	Dec '24	55,901	9,199	37,082	4.03x	24.8%	1,405,094	3,724	0.27%
13	Jan '25	53,359	6,770	26,833	3.96x	25.2%	1,203,784	2,826	0.23%
14	Feb '25	21,003	3,265	12,543	3.84x	26.0%	919,039	1,995	0.22%
15	Mar '25	33,311	7,066	22,316	3.16x	31.7%	1,427,406	3,506	0.25%
16	Apr '25	49,770	6,144	28,777	4.68x	21.4%	1,376,393	3,400	0.25%
17	May '25	24,018	5,051	13,167	2.61x	38.4%	1,239,729	2,427	0.20%
18	Jun '25	18,437	3,704	10,254	2.77x	36.1%	873,768	1,783	0.20%
19	Jul '25	11,582	3,363	7,578	2.25x	44.4%	732,283	1,836	0.25%
20	Aug '25	23,683	6,213	13,666	2.20x	45.5%	1,045,260	3,226	0.31%
21	Sep '25	61,580	6,267	49,284	7.86x	12.7%	1,066,285	3,085	0.29%
22	Oct '25	78,504	6,933	41,497	5.99x	16.7%	1,189,592	4,014	0.34%
23	Nov '25	105,616	10,889	88,180	8.10x ★	12.3%	1,522,760	5,922	0.39%
24	Dec '25	59,592	8,568	47,325	5.52x	18.1%	1,312,092	4,790	0.37%
25	Jan '26	74,277	7,278	55,216	7.59x ★	13.2%	1,053,855	4,077	0.39%
26	Feb '26	49,269	5,970	28,585	4.79x	20.9%	909,635	3,366	0.37%
27	Mar '26	27,529	5,888	22,914	3.89x	25.7%	913,875	3,042	0.33%
28	Apr '26 ✦	6,115	1,367	3,213	2.35x	42.5%	218,878	776	0.35%
Grand Total / Avg		—	—	—	Avg: 4.51x	Avg: 24.7%	—	—	Avg: 0.26%

✦ Apr '26 = partial data (1–7 Apr only) · ★ Best ROAS months: Sep '24 (10.14x) and Nov '25 (8.10x) · Worst ACoS period: May–Aug '25 (avg 41.1%) · 2026 rows highlighted in orange

Brand Performance

Revenue breakdown by brand · Source: Orders report (Weekly) sheet — Shipped orders only

Fatboy Revenue

AED 407k

512 units · 64% of total

Villeroy & Boch

AED 65k

118 units · 10% of total

LA SIESTA

AED 52k

108 units · 8% of total

Fermob

AED 23k

41 units · 4% of total

Brand Revenue Share

Brand Shares

Brand	Revenue (AED)	Units	Share
Fatboy	407,141	512	64.0%
Villeroy & Boch	65,596	118	10.3%
LA SIESTA	51,765	108	8.1%
Fermob	22,825	41	3.6%
Filini	32,614	78	5.1%
Sompex	21,779	44	3.4%
Humble	14,366	22	2.3%
Yeelight	9,935	45	1.6%
Others	13,800	—	2.2%

Brand Revenue by Month — 2026

2026 Brand Data

Month	Fatboy	V&B	LA SIESTA	Filini	Others
Jan '26	28,296	5,711	2,642	20,858	14,015
Feb '26	31,228	2,536	2,578	436	11,423
Mar '26	14,455	2,536	1,356	2,485	5,759
Apr '26	3,103	0	1,548	0	1,464

Noon.com — Launch Performance

Launched March 2026 · 214 active listings

🚀 Noon Launch — March 2026

First sale recorded 8–14 Mar (1 unit, AED 1,399) · First ad-attributed sale 22–28 Mar (AED 2,429 · 1 unit) · 214 active listings · Daily ad spend: AED 78–100/day · Impressions growing weekly

Noon Total Sales (Mar)

AED 3,828

2 units sold in March 2026

Active Listings

214

At launch · Mar 1, 2026

Noon Ad Spend (Mar)

AED 966

Across 31 days

Total Impressions

61,756

March 2026 · 314 clicks

Noon Weekly Performance — March 2026

Week	Dates	Sales (AED)	Units	Ad Spend	Ad Sales	Impressions	Clicks	Notes
Week 1	1–7 Mar	0	0	251	0	6,716	34	Launch week
Week 2	8–14 Mar	1,399	1	113	0	15,101	76	First organic sale
Week 3	15–21 Mar	0	0	287	0	23,543	120	Impressions growing
Week 4	22–28 Mar	2,429	1	315	2,429	15,396	84	First ad sale
March Total		3,828	2	966	2,429	61,756	314	—

Noon Daily Impressions — March 2026

Impression Growth by Week

Week	Total Impressions	WoW Change
1–7 Mar (Wk1)	6,716	—
8–14 Mar (Wk2)	15,101	+125%
15–21 Mar (Wk3)	23,543	+56%
22–28 Mar (Wk4)	15,396	-35%

Inventory Status — Apr 7, 2026

Source: Inventory Report (Weekly) sheet

Total SKUs Tracked

80+

Active in inventory report

Zero Stock SKUs

0 units as of Apr 7

Highest Stock SKU

132 units

B07FJN8P54 · AED 39

High-Value Low Stock

4 SKUs

<5 units · price >AED 1,000

Inventory Snapshot — Key SKUs, Apr 7 2026

SKU	ASIN	Price (AED)	Stock Apr 7	Status
105356	B0BRCVQ1PY	10,899	4	Low
106444	B0CWNRCR28	6,699	4	Low
106446	B0CWNRPC1D	6,699	0	OOS
108057	B0BSR4MNLC	14,799	0	OOS
1BK4-CWMM-USYY	B07XD1Q9CB	479	21	Healthy
1BK4-CWMU-45QP	B07XB1G62B	339	40	Healthy
1BK4-CWMU-4ANX	B07NTQGLZH	579	2	Critical
1BK4-CWNG-BPC3	B00D1ARM02	699	0	OOS
1BK4-CWNG-DD73	B082T1K1R7	589	6	Low
1BK4-CWNG-FLAG	B082SZSJ4Z	1,799	4	Low
1BK4-CWUU-GXHR	B07L9FM1QH	649	3	Critical
1BK4-CWUU-H7WZ	B00DCW52B0	999	2	Critical
1BK4-CWUU-H8Y2	B00O3OKHHU	679	0	OOS
1BK4-CWV8-V4N2	B00XUIM8TA	129	28	Healthy
1BK4-CWV8-VLM0	B07FJN8P54	39	132	Healthy

Organic Keyword Rankings

Source: Organic Ranking sheet · Tracked Sep 2025, Oct 2025, Mar 2026

Rankings tracked at 3 snapshots: Sep 17, 2025 · Oct 24, 2025 · Mar 30, 2026. Numbers shown as organic rank positions (lower = better). ">306" means beyond page 3.

Top Ranking (Mar '26)

Rank #1

petit table lamp · lola slim lamp · bordeaux wine cooler light

Strong Positions

Rank #2–3

floating bean bag (#2) · bolleke hanging light (#3)

Opportunity Keywords

8+ keywords

Ranked 73–203 — improvable with content & ads

Keyword Rank Tracker — All Tracked Keywords

Keyword	Search Vol	Rank Sep '25	Rank Oct '25	Rank Mar '26	Trend
petit table lamp	—	10	84	1	↑ Improved
lola slim lamp	—	—	1	1	↑ Holding #1
lola slim table lamp	—	—	1	1	↑ Holding #1
bordeaux wine cooler with light	—	>306	1	1	↑ Holding #1
floating bean bag	—	>306	3	2	↑ Strong climb
bolleke hanging light	—	>306	1	3	↓ Slipped from #1
hammock attachement	—	14	8	9	→ Stable
beach tent	60	37	73	>306	↓ Lost position
dot carpet	—	13	18	>306	↓ Lost position
hammock	48	7	>306	>306	↓ Dropped
outdoor bean bag	—	>306	18	>306	↓ Fluctuating
table lamp	1,468	>306	>306	>306	Not ranking

Tickets & Tasks

Source: Zoho Desk Export — 205 tickets total · Desertriver account · Apr 8, 2026

Total Tickets

205

Jan 2025 – Apr 2026

Closed

190

92.7% resolution rate

Open / Overdue

7 are overdue

Pending with Client

Awaiting client response

7 open tickets are currently overdue — TKT-8885, 8592, 8922, 8696, 8336, 8813, 8663 require immediate attention. Additionally 3 tickets are pending client response.

Open Tickets — Current Status

Source: Zoho Desk export · All open items as of Apr 8, 2026

Ticket ID	Subject	Category	Client	Created	Due Date	Overdue	Status
8885	Current Product Ruining on Ad Campaign	Inventory Analysis	Swan	04 Apr 2026	07 Apr 2026	Yes	Overdue
8592	purple_swan_room_spray_sds_amazon	—	Swan	13 Mar 2026	14 Mar 2026	Yes	Overdue
8922	Minutes of Meeting — 07/04/2026	Minutes of Meeting	River	07 Apr 2026	08 Apr 2026	Yes	Overdue
8696	Amazon Listing Photos + Content	Product Listing	Swan	19 Mar 2026	20 Mar 2026	Yes	Overdue
8336	Regarding Store Front Creation on NOON	Storefront	River	26 Feb 2026	02 Mar 2026	Yes	Overdue
8813	Optimised Catalog Using New Features "Enhance listings" 332	Listing Optimization	River	31 Mar 2026	07 Apr 2026	Yes	Overdue
8663	Identified already stocked ASINs with missing images	Image Update	River	18 Mar 2026	08 Apr 2026	Yes	Overdue
8934	Regarding Order Invoice for "Noon"	Other Issues	River	08 Apr 2026	10 Apr 2026	No	Open
2977	Category Listing Report For Backup master sheet (Every 15 Days)	Other Issues	River	24 Apr 2025	17 Apr 2026	No	Open
8264	Review Meeting	Weekly Work Report	GWA Website	23 Feb 2026	06 Apr 2026	No	Open
7806	Fw: Expand Your Sales in KSA	—	River	27 Jan 2026	—	—	On Hold

Pending with Client — Awaiting Response

Ticket ID	Subject	Category	Client	Created	Due Date	Status
7322	Noon Listing Status — 607 listings	Product Listing	River	26 Dec 2025	28 Feb 2026	Pending with Client
4655	Presentation copies of Weekly and Monthly Meets	Report Preparation	River	15 Jul 2025	30 Dec 2025	Pending with Client
6459	Inventory analysis — Amazon.ae SC stock vs sales comparison	Inventory Analysis	River	29 Oct 2025	10 Mar 2026	Pending with Client

Ticket Classification Breakdown — 205 Total

By category · Source: Zoho Desk export classification field

Daily Activity / Other Issues

Uncategorised (—)

Inventory Analysis

Deals

Product Listing

Order Processing

Weekly Work Report

Minutes of Meeting

Monthly Sales Report

Other Categories

Task Board — Current Week (Apr 7–8, 2026)

Open / Overdue (7)

Missing Images on Listed ASINs (TKT-8663)

Image Update · River · Overdue

Listing

Catalog Optimisation — 332 SKUs (TKT-8813)

Listing Optimization · River · Overdue

Listing

NOON Storefront Creation (TKT-8336)

Storefront · River · Overdue

Noon

Amazon Listing Photos + Content (TKT-8696)

Product Listing · Swan · Overdue

Listing

Current Product on Ad Campaign (TKT-8885)

Inventory Analysis · Swan · Overdue

Ads

Swan SDS Document (TKT-8592)

Swan · Overdue

Compliance

MOM 07/04/2026 (TKT-8922)

Minutes of Meeting · River · Overdue

MOM

Closed This Week (8+)

Daily Activity Report — 07 Apr (TKT-8924)

07 Apr · Closed same day

Reporting

Prime Day Deal Submission (TKT-8915)

07 Apr · Deals live

Deals

3 Unshipped Orders Processed (TKT-8901)

06 Apr · Resolved

Orders

Sompex 3 SKUs Images Update (TKT-8881)

04 Apr → 08 Apr

Images

Monthly Reports March '26 (TKT-8884, 8907)

River & Swan · Delivered

Reporting

Sompex Storefront Optimised (TKT-8867)

03 Apr → 07 Apr

Storefront

Swan FBA Stock Arranged (TKT-8886)

04 Apr · Charcoal SKU

FBA

Daily Activity Reports (TKT-8838, 8856, 8873, 8891, 8909)

01–06 Apr · All same-day closures

Reporting

Deals Submitted (Apr)

Prime Day Deal (TKT-8915)

07 Apr · Best & Lightning

Deals

Prime + Weekly Deal (TKT-8879)

04 Apr · Lighting & Best

Deals

Deal Submission (TKT-8864)

03 Apr · Prime, Weekly

Deals

Swan Deal Suggestion (TKT-8869)

03 Apr · 2 ASINs

Deals

Pending with Client (3)

Noon Listing Status — 607 (TKT-7322)

River · Since Dec 2025

Noon

Weekly & Monthly Meet Copies (TKT-4655)

River · Since Jul 2025

Reporting

Inventory Analysis SC vs Sales (TKT-6459)

River · Since Oct 2025

Inventory

Agency Work Log

All work items sourced from Zoho Desk ticket records · Mar–Apr 2026

Tickets Closed (Apr '26)

18+

April 1–8, 2026

Categories Handled

Deals, Listing, Orders, Reports...

Monthly Reports Delivered

River + Swan March 2026

SKUs Optimised

332+

Catalog enhancement (TKT-8813)

Work Done — April 2026 Activity Log

Date	Ticket ID	Work Completed	Category	Client	Outcome
07 Apr	8924	Daily Activity Report — 07 Apr 2026	Reporting	River	Closed same day
07 Apr	8915	New deal submitted for Prime Day and upcoming Best/Lightning Deal	Deals	River	Deals live
07 Apr	8867	Optimised Store Front for Brand "Sompex" on Amazon	Storefront	River	Completed 07 Apr
06 Apr	8909	Daily Activity Report — 06 Apr 2026	Reporting	River	Closed same day
06 Apr	8901	3 orders showing as Unshipped — processed and resolved	Order Processing	River	All 3 dispatched
04 Apr	8907	Monthly Progress Report — March 2026 prepared for Swan account	Monthly Report	Swan	Report delivered 07 Apr
04 Apr	8891	Daily Activity Report — 04 Apr 2026	Reporting	River	Closed 06 Apr
04 Apr	8884	Monthly Progress Report — March 2026 prepared for River / Desertriver	Monthly Report	River	Delivered same day
04 Apr	8881	Sompex brand — 3 SKUs images updated on listing	Images	River	All 3 images live 08 Apr
04 Apr	8879	Deal submitted — Prime, Weekly, Lighting and Best Deal	Deals	River	Submitted same day
04 Apr	8886	FBA stock arranged for Swan — 1 SKU Charcoal	Inventory	Swan	FBA shipment arranged
03 Apr	8873	Daily Activity Report — 03 Apr 2026	Reporting	River	Closed same day
03 Apr	8869	New deal suggestion for 2 ASINs	Deals	Swan	Deal submitted same day
03 Apr	8864	Deal submitted — Prime, Weekly, Lighting and Best Deal	Deals	River	Same day closure
03 Apr	8831	Fatboy Store Front optimisation on Amazon	Storefront	River	Completed 03 Apr
02 Apr	8856	Daily Activity Report — 02 Apr 2026	Reporting	River	Closed same day
01 Apr	8838	Daily Activity Report — 01 Apr 2026	Reporting	River	Closed same day
01 Apr	8830	Created variation for 3 SKUs newly listed	Listing	River	Closed same day

Work Done — March 2026 Activity Log

Date	Ticket ID	Work Completed	Category	Client	Outcome
31 Mar	8822	Fatboy updated prices applied	Pricing	River	Completed 03 Apr
31 Mar	8816	Minutes of Meeting — 31/03/2026 documented	MOM	River	Closed 01 Apr
31 Mar	8814	Filini Globe Lamp product listing created	Product Listing	River	Live 02 Apr
30 Mar	8804	New upcoming deal suggestions from Amazon	Deals	River	Submitted same day
30 Mar	8801	5 orders showing as Unshipped — urgent action	Order Processing	River	Resolved same day
26 Mar	8770	Return order not yet received — Safe-T-Claim raised	Order Processing	River	Completed 04 Apr
25 Mar	8760	New deal submitted for upcoming days	Deals	Swan	Submitted 26 Mar
24 Mar	8749	Minutes of Meeting — 24/03/2026 documented	MOM	River	Closed 26 Mar
24 Mar	8739	New Prime Day deal submission started	Deals	River	Submitted same day
23 Mar	8722	1 order received on Noon — processed	Order Processing	River	Processed same day
23 Mar	8719	8 FBM orders showing as unshipped	Order Processing	River	Resolved same day
18 Mar	8666	Deals for all currently active SKUs on Noon	Deals	River	Submitted 20 Mar
17 Mar	8655	Minutes of Meeting (Weekly) — documented	MOM	River	Closed 30 Mar
16 Mar	8608	Reference price issue on deal ASINs — resolved	Price Update	River	Resolved 18 Mar
13 Mar	8584	New deal recommendations for upcoming month	Deals	River	Same day
12 Mar	8576	Create variations for 7 SKUs	Inventory Analysis	River	Completed 16 Mar
12 Mar	8575	1 order received on Noon — processed	Order Processing	River	Same day
10 Mar	8531	Minutes of Meeting (weekly) — documented	MOM	River	Closed 19 Mar
09 Mar	8500	8 orders showing as Unshipped — urgent	Order Processing	River	Resolved same day
09 Mar	8505	A+ content created for Fatboy brand newly listed SKUs	A+ Content	River	Completed 11 Mar
07 Mar	8494	NOON — submitted new deal for active ASINs	Deals	River	Completed 09 Mar
06 Mar	8459	New deal recommendations for upcoming month	Deals	River	Same day
05 Mar	8436	FTB updated prices & inventory — 359 products	Product Listing	River	Completed 14 Mar
05 Mar	8432	Monthly Progress Report — February 2026 (River)	Monthly Report	River	Same day
03 Mar	8414	Minutes of Meeting — Desert River documented	MOM	River	Closed 11 Mar
03 Mar	8398	Submit new deal as per Amazon's recommended ASIN	Deals	Swan	Same day
02 Mar	8380	Discontinued items identified and cleaned up	Inventory Analysis	River	Same day
07 Mar	8493	Monthly Progress Report — February 2026 (Swan)	Monthly Report	Swan	Completed 09 Mar

Next Steps — Planned Actions

Priority 1 — Overdue Tickets: Resolve TKT-8663 (missing images), TKT-8813 (catalog 332 SKUs), TKT-8336 (Noon storefront), TKT-8696 (Swan photos). All critically overdue.

Priority 2 — Ad Performance: ACoS rose to 25.7% in March. Target: reduce to below 20% by April end via keyword bid management and negative keyword expansion.

Priority 3 — Pending with Client: Follow up on TKT-7322 (Noon 607 listings), TKT-4655 (meeting copies), TKT-6459 (inventory analysis). Long outstanding — escalate.

Priority 4 — Noon Channel: Storefront (TKT-8336) still open and overdue. Swan listing photos (TKT-8696) needed for Noon conversion improvement.

Minutes of Meetings

Source: Zoho Desk — Minutes of Meeting tickets · 6 MOMs Mar–Apr 2026

Total MOMs

Mar–Apr 2026

Open MOM

TKT-8922 — 07 Apr 2026 (Overdue)

Closed MOMs

All resolved within SLA

MOM — 07 Apr 2026 Open · TKT-8922 · Overdue

07 Apr 2026 18:15 · Zoom Meeting · Due: 08 Apr 2026 · River / Desertriver

Latest ▼

Key Discussion Points

Monthly Progress Report March 2026 reviewed — revenue AED 27,529 vs Feb AED 49,269 (↓ -44%)
ACoS increased to 25.7% in March vs 20.9% in February — optimisation plan discussed
12 zero-stock SKUs flagged — 4 high-value items (>AED 1,000) critically low
NOON storefront creation (TKT-8336) still pending — target completion 2 weeks
Prime Day deal submissions confirmed — TKT-8864, 8879, 8915 all completed
Catalog optimisation via Enhance Listings feature — 332 SKUs (TKT-8813) in progress
Sompex brand storefront optimised (TKT-8867) and 3 SKU images updated (TKT-8881)
Swan FBA Charcoal SKU stock arranged (TKT-8886)

Decisions Made

ACoS target: achieve below 20% by Apr 21, 2026 — agency to optimise campaigns
NOON storefront to be completed and reviewed by next weekly call
Client to confirm restock plan for 12 zero-stock SKUs within 7 days
Weekly calls continue: Mondays 11:00 AM UAE time via Zoom
Swan listing photos & content (TKT-8696) to be prioritised next

Action Items

Action	Owner	Due	Status
Restock 12 zero-stock SKUs	Client	14 Apr	Urgent — Pending
Confirm Noon 607 listing status (TKT-7322)	Client	Overdue	Pending with Client
Noon storefront creation (TKT-8336)	Agency	21 Apr	In Progress
Resolve missing images (TKT-8663)	Agency	10 Apr	In Progress
ACoS below 20% — campaign optimisation	Agency	21 Apr	In Progress
Complete catalog optimisation — 332 SKUs (TKT-8813)	Agency	14 Apr	In Progress
Swan listing photos & content (TKT-8696)	Agency	14 Apr	Overdue — Escalate

Next Meeting

Monday 14 Apr 2026 · 11:00 AM UAE · Zoom · Agenda: Apr performance, ACoS recovery, Noon storefront review, restock update

MOM — 31 Mar 2026 Closed · TKT-8816

31 Mar 2026 · Zoom Meeting · Closed 01 Apr 2026

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MOM — 24 Mar 2026 Closed · TKT-8749

24 Mar 2026 · Zoom Meeting · Closed 26 Mar 2026

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MOM — 17 Mar 2026 Closed · TKT-8655

17 Mar 2026 · Weekly Meeting · Closed 30 Mar 2026

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MOM — 10 Mar 2026 Closed · TKT-8531

10 Mar 2026 · Weekly Meeting · Closed 19 Mar 2026

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MOM — 03 Mar 2026 Closed · TKT-8414

03 Mar 2026 · Desert River Meeting · Closed 11 Mar 2026

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All MOM Action Items — Master Tracker

MOM Date	Action	Owner	Due	Status
07 Apr '26	Restock 12 zero-stock SKUs	Client	14 Apr	Urgent — Pending
07 Apr '26	Confirm Noon 607 listing status (TKT-7322)	Client	Overdue	Pending with Client
07 Apr '26	NOON storefront creation (TKT-8336)	Agency	21 Apr	In Progress
07 Apr '26	Resolve missing images (TKT-8663)	Agency	10 Apr	In Progress
07 Apr '26	ACoS below 20% — campaign optimisation	Agency	21 Apr	In Progress
07 Apr '26	Catalog optimisation 332 SKUs (TKT-8813)	Agency	14 Apr	In Progress
07 Apr '26	Swan listing photos & content (TKT-8696)	Agency	14 Apr	Overdue
31 Mar '26	Filini Globe Lamp listing live	Agency	02 Apr	Completed ✓
31 Mar '26	Fatboy price update — 359 products	Agency	03 Apr	Completed ✓
24 Mar '26	Prime Day deal submission	Agency	26 Mar	Completed ✓
17 Mar '26	A+ Content for Fatboy SKUs	Agency	11 Mar	Completed ✓
17 Mar '26	NOON.com launch — 214 SKUs live	Agency	22 Mar	Completed on time ✓
03 Mar '26	Monthly Report Feb 2026 — River & Swan	Agency	09 Mar	Completed ✓
03 Mar '26	Discontinued items cleanup	Agency	03 Mar	Completed ✓

Revenue Forecast — 2026

Based on 2024–2026 historical seasonality · Adjust budget scenario below

Base Case 2026

AED 510k

Medium budget scenario

High Case 2026

AED 620k

High budget + Noon

Low Case 2026

AED 400k

Flat budget scenario

Critical Ramp Window

Aug '26

6 weeks before Sep peak

Interactive Forecast — Budget Scenario Selector

Budget Level:

Medium

Low — AED 150/day

AED 400,000

~AED 4,500/month spend

Medium — AED 250/day

AED 510,000

~AED 7,500/month spend

High — AED 400/day

AED 620,000

~AED 12,000/month spend

ActualBase forecastScenario range

Forecast Data Table — Base Case

Period	Type	Low (AED)	Base (AED)	High (AED)	Monthly Spend
Jan '26	Actual	74,277	74,277	74,277	7,278
Feb '26	Actual	49,269	49,269	49,269	5,970
Mar '26	Actual	27,529	27,529	27,529	5,888
Apr '26	Forecast	35,000	50,000	60,000	7,500
May '26	Forecast	20,000	28,000	35,000	6,000
Jun '26	Forecast	14,000	19,000	24,000	5,000
Jul '26	Forecast	10,000	14,000	18,000	4,500
Aug '26	Ramp	18,000	25,000	32,000	9,000
Sep '26	Forecast	55,000	72,000	88,000	12,000
Oct '26	Forecast	65,000	80,000	98,000	12,000
Nov '26	Peak	90,000	112,000	135,000	15,000
Dec '26	Forecast	50,000	65,000	80,000	12,000
Full Year 2026		~400,000	~510,000	~620,000	~100,000

High scenario driver: Requires AED 400/day, Noon optimisation, scaling new brands (Yeelight, Humble). Expected Nov '26 peak: AED 130,000–135,000.

Key risk: ACoS trend worsening (Mar '26: 25.7%). If not corrected, ad efficiency will reduce profitability even with revenue growth. Must target below 20% by May.

Noon upside: Not yet in forecast. Successful Noon scaling could add AED 30–50k/month by Q4 '26, pushing high case to AED 650k+.

August is critical: Based on 2024–2025 pattern, September demand spikes suddenly. Budget must ramp from August 1 to capitalise on the Sep–Nov peak window.

Action	Status
Variations for 7 SKUs (TKT-8576)	Completed 16 Mar ✓
Prime Day deal submission (TKT-8739)	Completed ✓
Noon deals for active SKUs (TKT-8666)	Completed ✓

Action	Status
NOON.com launch — 214 SKUs live	Completed on time ✓
A+ Content for Fatboy SKUs (TKT-8505)	Completed ✓

Action	Status
Monthly Report February 2026 — River (TKT-8432)	Completed ✓
Monthly Report February 2026 — Swan (TKT-8493)	Completed ✓
Discontinued items cleanup (TKT-8380)	Completed ✓