Amazon has announced a major update to the Sponsored Brands product collections, replacing the existing format with a new AI-powered Sponsored Brands collections experience starting January 28, 2026. This update applies to all US advertisers currently running product collections campaigns.

Amazon is positioning this as a move toward a simple setup and better relevance using automation. For sellers, it changes how Sponsored Brands collections are structured, how products are shown, and how much creative control brands have in their ad format. 

What exactly is changing?

Until now, Sponsored Brands product collections allowed sellers to:

• Run ads with 1 to 3 ASINs

• Add custom headlines and lifestyle images

• Control how the ad looked and how the brand story was told

That format is being replaced. From January 28, 2026 onward:

• New Sponsored Brands collections ads must include at least 3 ASINs

• You can feature up to 10 ASINs in a single ad

• Custom headlines and lifestyle images are removed

• Amazon automatically pulls product images and details from listings

• Sellers can either let Amazon’s AI select products dynamically or choose ASINs manually

Existing campaigns with 1 or 2 ASINs will continue running and can still be optimized, but you cannot add new ad groups to them.

What role does AI play now?

This update is part of Amazon’s broader push toward AI-led advertising. With the new format:

• Amazon uses first-party shopping data to decide which products to show

• Product selection can change dynamically based on shopper intent

• The focus shifts from creative storytelling to relevance and conversion

This update also aligned with new AI prompts for the Sponsored Brands prompts, where Amazon increasingly guides advertisers toward automated decisions rather than manual setup. Sellers still have control, but Amazon is clearly encouraging AI-driven optimization.

How does this impact sellers in real terms?

For sellers with larger catalogs: This update can be a positive shift. Showing up to 10 products in one Sponsored Brands ad makes it easier to:

• Promote related SKUs together

• Cross-sell variations or complementary products

• Capture more high-intent traffic without creating many campaigns

For sellers with smaller catalogs: This can be limiting. If your brand only has one or two strong ASINs, you:

• Can’t create new collections ads unless you group at least 3 products

• May need to rely more on Sponsored Products or standard Sponsored Brands formats

• Might lose visibility if collections were a core strategy

For brand-focused advertisers: The removal of custom headlines and lifestyle images reduces brand storytelling. Sponsored Brands collections now behave more like a product grid, not a brand billboard.

What should sellers do next?

• Audit your current Sponsored Brands collection: Check how many ASINs each campaign uses and which ones rely on custom creatives.

• Create logical product groups: Group related products that make sense together to meet the 3-ASIN minimum.

• Decide on AI vs. manual control: Test Amazon’s AI selection for scale, or manually select ASINs if control matters.

• Watch performance closely during rollout: This update is phased. Performance may fluctuate as Amazon adjusts delivery.

• Be ready to shift budgets: If collections no longer fit your catalog, Sponsored Products or other Sponsored Brands formats may perform better.

This update reinforces Amazon’s direction toward AI-driven Sponsored Brands, fewer creative barriers, and more automated decision-making. For sellers, success will depend less on creative assets and more on product grouping, listing quality, and catalog depth.

If you want help restructuring Sponsored Brands campaigns, our experienced Amazon advertising specialists can help you adjust before performance drops, not after. If you wait, performance gaps may appear as older strategies stop scaling.

Amazon has officially announced the Amazon Europe Spring Mega Sale 2026, running from March 10 to March 16, 2026. The event will go live simultaneously across 10 European marketplaces, making it one of the most important sales windows for EU-focused sellers in Q1.

This event is designed to boost traffic and short-term sales. For sellers, success will depend on early inventory planning, correct promotion setup, and meeting strict pricing rules.

Where will the Spring Mega Sale run?

It will be live across ten European marketplaces, including the United Kingdom, Germany, France, Italy, Spain, Sweden, the Netherlands, Poland, Belgium, and Ireland.

Important note: This is only for Europe. Amazon will share Spring Sale details for North America and Japan separately through Seller Central or official emails.

Important deadlines sellers cannot miss 

Amazon is allowing multiple promotion formats during the event, each with different deadlines and requirements.

Eligibility and pricing rules sellers need to know

The deal price must be the lowest in the last 30 days. It includes previous discounts, promotions, and coupons. Products must have at least 3.5-star rating and 5 reviews, or no reviews. For UK sellers, a seller rating of 3.5 stars or higher is required.

Note: As sellers, it is important that you focus on the failing price validation. It is one of the most common reasons promotions get rejected.

How does inventory management matter in the Spring Sale? 

Amazon strongly recommends that sellers plan inventory well in advance. Here are the key reminders for sellers: 

• Shipping capacity may be limited in the two weeks after the Spring festival

• Sellers should confirm space and schedules with freight forwarders early

• Late inbound shipments may cause deals to be canceled

Amazon recommends managing inventory using Weeks of Coverage (WOC), with an ideal range of 4 to 8 weeks. Falling below this range increases the risk of stockouts during peak traffic, while exceeding it can tie up unnecessary cash in inventory. 

Note: You can use Amazon Warehousing and Distribution (AWD) to hold safety stock and support automatic replenishment.

How should sellers prepare for this spring sale? 

• Choose SKUs that you handle discounted pricing without killing margins

• Lock inventory early to avoid deal removal

• Double-check your price history before submitting any promotion

• Use Lightning Deals for quick inventory movement

• Use Prime-exclusive discounts to improve your conversion rate

The European Spring Sale event is a high-traffic event. Sellers who plan early can drive meaningful sales spikes. Sellers who rush submissions or ignore pricing rules risk rejection, stockouts, or margin loss.

If you want to choose the right deal type, confirm price eligibility, and submit promotions correctly in Seller Central, our Amazon Seller Central specialist can help you get ready before deadlines close. 

TikTok Shop has announced a major fulfillment policy change for US sellers that will directly impact how orders are shipped. According to the announcement, starting in February 2026, TikTok Shop will completely discontinue seller-managed shipping and require sellers to use TikTok Shop–approved logistics services only. 

This marks a clear shift toward a platform-controlled fulfillment model, similar to Amazon FBA. While TikTok positions this as a move toward faster delivery and a better buyer experience, it comes with important operational and margin implications for US sellers.

What exactly is changing?

Until now, US sellers could ship orders themselves, use their own carriers, or rely on third-party options like Amazon MCF. That flexibility is ending. 

From February 2026 onward:

• Seller shipping will no longer be allowed

• Sellers cannot use their own carriers

• Amazon MCF will no longer be supported

• All orders must be fulfilled via TikTok-approved logistics only

For new sellers onboarding on or after February 9, 2026, this rule applies immediately. 

Who does this apply to?

This change applies to:

• US local sellers

• Cross-border sellers selling in the US
  
  

  There are no exemptions based on seller size or category.

What fulfillment options will sellers have?

Sellers must choose from TikTok’s official logistics services, such as:

• Fulfilled by TikTok (FBT): Similar to Amazon FBA, TikTok stores and ships your inventory.

• Upgraded TikTok Shipping: TikTok-managed shipping with standardized delivery timelines.

• Collections by TikTok (CBT): TikTok arranges carrier pickup and fulfillment.
  
  How does this update affect US sellers? 

This update simplifies shipping for buyers but shifts more responsibility and cost to US sellers.

• Less flexibility, more platform control: Sellers lose control over how orders are shipped. TikTok now decides fulfillment rules, delivery standards, and logistics partners.

• Margin pressure increases: With no self-shipping option, sellers must adapt pricing and margins to TikTok’s fulfillment costs. Products that worked under Seller shipping may no longer be profitable.

• Less operational challenges: Sellers no longer need to manage carriers, tracking issues, or shipping SLAs. TikTok handles delivery end-to-end.

What are the TikTok Shop logistics options US sellers should know? 

What about ERP and automation users?

If you use an ERP (Enterprise Resource Planning) system or shipping software, TikTok supports integrations with approved tools such as:

• AfterShip Shipping

• ShipHero

• 4Seller

• LINGXING ERP / WMS

• ECCANG
  
  Orders must still be managed through TikTok Seller Center or approved ERP systems. Custom shipping workflows will not be supported.

What should US sellers do now?

• Review your fulfillment model: Identify which SKUs rely on Seller shipping or Amazon MCF and plan the transition early.

• Recalculate your margins: Consider TikTok fulfillment fees, storage costs, and shipping charges. Some products may need price adjustments or removal.

• Test TikTok logistics early: Don’t wait for the deadline. Trial FBT or TikTok Shipping now to avoid disruptions during the rollout.

• Adjust your product strategy: Products with thin margins, high return rates, or complex shipping may need reevaluation.

TikTok is moving toward a standardized fulfillment ecosystem, prioritizing delivery speed, tracking accuracy, and buyer trust. 

If you want help reviewing your product profitability, pricing, or a smooth transition away from seller shipping, our US Amazon consultant helps you adapt early instead of reacting after sales or margins decline. 

Amazon has announced a major change to its US returns policy that directly affects how sellers handle customer returns. Starting February 8, 2026, all US sellers must use Amazon Prepaid Return Labels (APRL) for customer returns, regardless of item value.

This removes the long-standing high-value item exemption and standardizes the return experience for buyers. While the update is positioned as a buyer experience improvement, it has clear cost, risk, and process implications for sellers.

What exactly is changing?
Until now, sellers could handle high-value returns manually or outside APRL in many cases. That option is going away. From February 8 onward:

• Prepaid return labels will be automatically issued by Amazon

• Labels will be generated through Buy Shipping Services

• Buyers will no longer need to contact sellers to request return labels

• The refund processing timeline will be shortened
  
  What stays exempt?
  This is not a blanket rule for every product type. Existing category-based exemptions still apply, including:
  
  

• Handmade items

• Certified pre-owned watches

• Non-physical items

• Dangerous goods

• Extra-large or heavy items

• Products that are technically ineligible for prepaid labels
  If your products already fall under these exemptions, this update will not change your workflow.

What changes for sellers?
This update reduces friction for buyers, but shifts more responsibility and upfront cost to sellers.

• Faster refunds, less control: Refund timelines drop from 14 days to 7 days. Sellers have less time to inspect returns before refunds are issued. Buyer-seller messaging during returns is now removed. 

• Higher exposure on high-value items: Expensive items now follow the same return flow as low-ticket products. Risk of misuse, damage, or item swapping increases. Sellers need stronger post-return inspection processes.

• Lower operational workload: No more manual label approvals, with fewer customer service tickets related to returns. Sellers experience less back-and-forth with buyers. 
  
  What about seller protection?
  Amazon acknowledges concerns around high-value returns. If a refund is issued and you believe the issue was not your fault, you can file an Amazon reimbursement claim under the SAFE-T (Seller Assurance for E-Commerce Transactions) program. That said:
  
  

• SAFE-T claims are reactive, not preventive

• Documentation quality will matter more than ever

• Delays in filing or weak evidence can lead to denied claims
  
  How does this impact seller strategy?
  This update signals a clear shift in Amazon’s priorities. Amazon is optimizing for faster refunds, fewer buyer complaints, and less friction in the return journey. Sellers need to adapt operationally.
  
  

  • High-value SKUs need tighter controls: Focus on stronger packaging and tamper evidence. Give clear serial numbers or identifiers where possible. Detailed product condition documentation before shipping. 

  • Return cost forecasting becomes critical: For sellers, prepaid labels are no longer optional. Margins on high-value items need to absorb return shipping costs. Frequent return SKUs should be reviewed for pricing or eligibility. 

  • Claims readiness matters: Train your teams to document return issues properly and file SAFE-T claims quickly and accurately. You can also track return reasons and patterns by ASIN. 
    This update clearly shows Amazon’s shift toward standardized, buyer-first returns, even for high-value products. For sellers, this means less control, faster refunds, and higher responsibility for return accuracy.

    If you want help reviewing high-value SKUs, calculating true return costs, strengthening return documentation, or preparing SAFE-T claim readiness, our Amazon selling consultants can help you adapt before margins are impacted, not after losses start showing.

Amazon has announced an important change to how customer reviews are shared across product variations. It will directly affect how your variation listings perform. Starting February 12, 2026, Amazon will stop sharing reviews across variations that have meaningful differences. 

According to the official announcement, the rollout will happen gradually by category and finish by May 31, 2026. This update is about review accuracy, but for sellers, it changes how trust, conversions, and variation strategy work on Amazon.

What exactly is changing?

Until now, Amazon has allowed all child ASINs under a parent listing to share reviews, even when those variations were very different. That means:

• A strong variation could carry weaker ones

• New variations could launch with hundreds of inherited reviews

• Buyers often saw reviews that didn’t actually match the product they were buying
  
  
  

Now going forward, reviews will only be shared when the variations have minor, non-functional differences. If variations differ in a way that affects how the product works, reviews will no longer transfer.

When will reviews continue to be shared? 

Amazon confirmed reviews will continue to be shared for:

• Color or pattern changes of the same product

• Size changes that don’t affect function 

• Pack size or quantity differences

• Secondary scent differences for non-scent-focused products

• Model fitments of the same product type
  
  
  

Variations that may lose shared reviews

If your variations differ in features, performance, materials, specifications, or use case, review sharing may stop. This means:

• Child ASINs could lose inherited reviews

• Star ratings may drop overnight

• New variations may start with zero reviews

• Conversion rates and ad performance may fluctuate
  
  
  

How does it impact sellers? 

• Variation structure matters more than ever: If you grouped products together mainly to share reviews, that advantage is fading. Incorrect or aggressive variation setups are now a liability.

• Each ASIN’s quality now affects performance: Your listing with weak images, poor A+ Content, unclear differentiation, and low standalone review quality will struggle once reviews stop flowing in from other variations.

• Ads become more expensive: Lower reviews and star ratings can reduce CTR and CVR, which directly affects PPC efficiency.

What should sellers do now (before February)? 

Amazon will send 30-day advance emails before your listings are affected, but waiting is risky. Sellers who prepare early will have a clear advantage.

• Audit your variation listings: Check whether your variations truly differ only in color, size, or quantity. If differences are functional, you can expect review separation. 

• Strengthen each ASIN individually: Upgrade your images and main image clarity, improve titles and bullet points, add or enhance A+ Content. Sellers need to make sure that each variation clearly communicates its value & benefits to the customers. 

• Rethink review strategy: Prepare for ASIN-level review generation. Do not rely only on parent ASIN reviews anymore. Now monitor review counts closely during rollout. 

• Watch performance during rollout: Track conversion rates and ad metrics per ASIN. Then adjust bids and budgets based on the new review reality. 

This update clearly shows the shift toward ASIN-level accountability. Amazon is clearly moving toward a model where each product earns trust on its own, not by association. From Amazon’s perspective, showing irrelevant reviews hurts the customer experience. From a seller’s perspective, it means each ASIN must now stand on its own. 

If you want help auditing your variations, preparing listings for review separation, or protecting conversions during the rollout, our Amazon selling consultants can help you stay ahead of the change instead of reacting after sales drop.

Amazon has quietly changed how it measures the quality of your Brand Store, and this is a big shift sellers need to understand. Until now, Brand Store quality was judged mainly on engagement metrics, especially how long shoppers stayed in your store (dwell time). As of December 12, 2025, Amazon has changed the priority. Brand Store quality ratings are now based primarily on sales performance, not just browsing behavior.

Source: Amazon

What actually changed?

Your Brand Store now receives a high, medium, or low quality rating based on:

• Sales attributed directly to your Brand Store

• How your store performs compared to similar brands in your category

You can still see:

• Dwell time

• How your store compares to peer brands

But these are no longer the main drivers of your quality rating. Revenue now carries more weight than attention.

Why did Amazon make this change?

Amazon wants Brand Stores to do one thing well: convert traffic into sales. A store that looks good but doesn’t sell is no longer considered “high quality.” A store that guides shoppers toward purchases drives real results. Amazon’s own data shows:

• High-quality Brand Stores can generate up to 97% more sales than low-quality Stores

• They can drive up to 39% more sales than medium-quality Stores

This update aligns Brand Stores more closely with Amazon’s core goal, which is conversions.

Why does this matter for sellers?

• Forces a mindset shift: Brand Stores are no longer evaluated on how they look or how long shoppers stay, but on how well they convert visits into sales.

• No longer just storytelling pages: Visual branding alone is not enough. Your store must actively support buying decisions.

• Not just catalog displays anymore: Simply showing all your products won’t help if shoppers don’t know what to buy next.

• Treated like a sales funnel: Amazon measures how effectively your store moves shoppers from entry to purchase.

• Traffic without conversions hurts your quality score: If shoppers visit but don’t buy, your Brand Store quality rating can drop.

• Clear buying paths: Stores that guide shoppers toward the right products, bundles, or categories benefit under the new system.

What sellers should focus on now?

To improve or protect your Brand Store quality rating, sellers should:

• Design stores around buying paths, not just visuals

• Highlight best-selling and high-margin products early

• Use collections that encourage multi-product purchases

• Reduce friction between browsing and clicking into product pages

• Treat Brand Store optimization like conversion rate optimization, not branding alone

Amazon has also updated optimization recommendations to show potential sales impact, not just engagement improvements. This makes it easier to decide what changes are actually worth implementing.

Where to check your Brand Store quality?

You can find this data inside:

• Advertising Console

• Brand Store Insights dashboard

• Brand Store quality tab

This update is already live across multiple regions, including the US, UK, EU, Canada, Australia, and more.

Now, brand Stores are judged by how well they sell, not how long shoppers stay. Sellers who treat their Brand Store as a revenue engine, not just a brand page, will win. Those who focus only on design without conversion intent will fall behind.

If you need help aligning your Brand Store with Amazon’s new sales-focused expectations, our Amazon brand consultants can help audit your store, identify conversion gaps, and structure it for stronger sales performance.

Amazon has launched a new “Fee Explainer tool” that will help sellers better understand and manage the fees they’re charged. This tool is a major step towards more transparency in how your selling fees are calculated and applied.

What is the Fee Explainer tool?

It provides a detailed, easy-to-understand breakdown of every fee charged to your account. You can now get clear, itemized explanations for each fee type, including:

• Subscription fees

• Referral fees

• Variable and fixed closing fees

• Refund administration fees

• Customer returns and high-return rate processing fees

• Removal and disposal fees

For each fee, the tool gives you:

• A definition of the fee type

• The factors used in the calculation

• A clear formula showing how the fee is determined

Why does this update matter for sellers?

• Better cost tracking: Managing your margins just got easier. The Fee Explainer tool helps you track every cost clearly, which is essential, especially when your margins are tight due to sourcing and shipping expenses. No more wondering where certain fees come from.

• Transparency equals control: Sellers have long requested clarity on why certain charges appear, and now Amazon is delivering it. With full transparency into your fees, you can confidently manage your finances and avoid unexpected charges from piling up.

• Save time and reduce frustration: Before this tool, figuring out fees and their breakdown could be time-consuming and frustrating. Now, you can access detailed explanations directly within your transaction details, saving you countless hours spent decoding fees. This simplifies financial tracking and helps you keep an eye on profitability.

• Optimized business planning: With detailed fee breakdowns, you can plan better when listing products. You’ll now have a clear understanding of how fees will impact your pricing and profit, helping you make smarter decisions about which products to sell and how to manage your expenses. 

How to access the Fee Explainer tool? 

• Go to the “Transaction View” on your Payments Dashboard in Seller Central.

• Select a transaction and click on any fee amount to view the detailed explanation.

• You can also access reports in the Report Center and via the Amazon Ads API.

What should sellers do now?

• Review fee breakdowns: Start using the Fee Explainer tool to understand where all your fees come from.

• Adjust pricing strategies: With clearer fee insights, you can now better calculate your margins and adjust product pricing accordingly.

• Keep track of your costs: Regularly check for any unexpected charges to ensure you’re not overspending or missing out on potential savings.

• Monitor profitability: Use this new visibility to track profitability more effectively, making sure your margins are protected, especially during high-volume sales periods.

The Fee Explainer tool is a game-changer for sellers looking to better manage their costs and improve financial transparency. It helps you track, understand, and optimize your fees, giving you more control over your margins and allowing you to plan your business more efficiently.

Need help optimizing your pricing, managing costs, or improving profitability? Our Amazon selling consultants can guide you through and offer advice on pricing and cost optimization strategies to boost your bottom line.

🚀 The “10-Minute Delivery” war has officially landed in the US.

We’ve seen the Quick Commerce revolution take over India (via Blinkit, Zepto, and Amazon’s own rapid expansion). Now, Amazon is taking that exact playbook and testing it stateside with the quiet launch of the Amazon Now pilot in Seattle and Philadelphia.

If you are a US Seller, here is your “Week 1” briefing on what this means for your brand.

📦 The Pilot: Amazon Now (USA)

Unlike “Amazon Haul” (which competes with Temu on price/slowness), Amazon Now is all about speed.

• Promise: Delivery in 30 minutes or less.

• Locations: Currently live in select neighborhoods in Seattle, WA and Philadelphia, PA.

• The Model: Micro-fulfillment centers (Dark Stores) located deep within residential zones, delivering essentials via Flex drivers.

📊 Initial Reviews & Sentiment

The early feedback from beta testers and tech journalists is mixed but promising:

• The Good: The speed is real. Users are shocked to get charging cables and milk in 24 minutes.

• The Bad: The fees. Unlike India’s low-fee model, the US pilot charges ~$3.99 per order for Prime members and up to $13.99 for non-Prime.

• The Verdict: It’s currently seen as an “Emergency Service” rather than a daily habit—but that will likely change as logistics tighten.

🎯 How Can US Sellers Plan for This?

If you want your products to be “Amazon Now” eligible, you cannot rely on standard FBA strategies. This game is about Proximity and Velocity.

1. Product Suitability Audit “Amazon Now” isn’t for slow-moving furniture. It is for “I need this immediately.”

• Ask yourself: Is your product an “Emergency” (OTC meds, chargers, diapers) or an “Impulse” (snacks, trending beauty)? These are the categories getting shelf space in the new micro-hubs.

2. The “Micro-Fulfillment” Shift Inventory for these 30-minute deliveries does not come from the massive FCs on the outskirts of town. It comes from small, urban dark stores.

• Action: Monitor your AWD (Amazon Warehousing & Distribution) settings. Amazon’s algorithm will prioritize stocking these micro-hubs with high-velocity ASINs that are already in their upstream bulk distribution network.

3. Packaging for Speed The 30-minute delivery model often skips the heavy cardboard boxing. Items are often delivered in simple paper bags.

• Action: Ensure your product packaging is durable enough to survive a “bagged” delivery ride without the protection of a standard Amazon smiley box.

🔮 The Prediction: Amazon is using this pilot to see if US consumers will pay for the convenience that Indian consumers demand. If the unit economics work, expect a rapid rollout to NYC, LA, and Chicago by Q2 2026.

Amazon has announced that commingling practices will officially end on March 31, 2026. This change means Amazon will no longer fulfill orders using inventory from multiple sellers, even if the products are identical. Instead, each seller’s inventory will be tracked and fulfilled individually.

If you’re selling on Amazon, this update directly impacts how your inventory is managed and how you label your products, especially if you are currently using manufacturer barcodes. Here’s everything you need to know.

What’s changing?

1. End of commingling: Commingling allowed Amazon to fulfill orders from any seller’s stock if the products were identical. With this change, Amazon will no longer use other sellers’ inventory to fulfill your orders. Instead, your inventory will be tracked and fulfilled separately from other sellers.

2. Brand owners (Brand representative role): If you’re a brand owner registered as a Brand Representative in Amazon’s Brand Registry, you no longer need to apply Amazon barcode stickers if your products already have manufacturer barcodes (like UPC or ISBN). 

3. Resellers (non-brand representative sellers): If you are a reseller and not registered as a brand representative, you will now need to use Amazon barcode stickers, even if the product already has a manufacturer barcode. 

4. Products without manufacturer barcodes: If your products don’t have a manufacturer barcode, both brand owners and resellers will need to use Amazon barcode stickers.

Why does this matter for sellers?

• Simple labeling process: Brand owners registered in Brand Registry will have a simpler labeling process. You won’t need to apply Amazon barcodes to products that already have manufacturer barcodes, giving you more flexibility in managing your inventory and reducing prep time.

• Resellers face added complexity: Resellers who are not enrolled as brand representatives will now need to add extra labeling steps to their prep process. While this change adds time and cost, it’s necessary to comply with the new system.

• Inventory control and tracking get more precise: Amazon will track inventory more accurately, ensuring your stock is handled properly, reducing confusion or potential errors when fulfilling orders. However, this also means no more shared inventory across sellers, so every seller’s products will be handled separately.

• Operational efficiency: Sellers must review and adjust their inbound processes to meet the new requirements. This will help avoid problems with shipments and ensure your inventory is prepared properly for the transition.

What should you do now?

• Confirm your Brand Registry status: If you’re a brand owner, make sure you are registered in Amazon Brand Registry as a Brand Representative. This will allow you to use manufacturer barcodes and avoid using Amazon barcodes for your products.

• Review your current labeling workflow: Identify products that are affected by the change, especially if you’re a reseller. Make sure you’re ready to apply Amazon barcode stickers to your inventory.

• Update your prep center or warehouse: If you use a prep center or third-party warehouse, ensure they are aware of the new labeling requirements and can apply Amazon barcode stickers to your products as needed.

• Adjust your SOPs: Review and update your SOPs to reflect the new labeling rules before the March 2026 deadline. This ensures you stay compliant and avoid delays.

• Plan for the March 2026 deadline: This change might impact your operations and inventory management, so start preparing now to avoid any disruptions when the new system kicks in.

The end of commingling practices will require sellers to make some changes to how inventory is labeled and tracked. If you are a brand owner, you’ll have an easier time with inventory management and labeling. However, if you are a reseller, expect to add extra labeling steps to your prep process.

By preparing now and updating your processes before the deadline, you can ensure a smooth transition to the new system and avoid operational disruptions.

Need help optimizing your labeling workflow or adjusting your inventory management for the new commingling rules? Our Amazon business experts can help you navigate the transition, update your SOPs, and ensure your business is fully prepared for the change in 2026.

Amazon is rolling out one of its largest-ever fee reductions for FBA sellers in Europe, starting December 15, 2025 (with some changes taking effect February 1, 2026), lowering fees by an average of £0.15/€0.17 per unit sold in European stores. 

This update is designed to help sellers like you save more money, improve profitability, and stay competitive in the European marketplace.

What’s changing for EU sellers?

1. FBA Fulfillment fees (Parcels): FBA fulfillment fees will be further reduced by an average of £0.26/€0.32 per unit in the UK, Germany, France, Italy, and Spain. This is great news for sellers, especially for lower-cost items, where savings are significant.

2. Referral fees for specific categories: Amazon is lowering referral fees for several categories. 

3. Low-Price FBA rates: Amazon is extending Low-Price FBA rates to products priced at or below £20/€20. This means lower FBA fulfillment fees for newly eligible products, saving you up to £0.40/€0.45 per unit.

4. Fee caps for deals
Amazon will lower the caps on variable fees for Best Deals and Lightning Deals. The cap is set at £200 for the UK, €300 for Germany, and €100 for France, Italy, and Spain. This means better visibility and more control over the cost of running promotions.

5. Selective fee increases
While most fees are decreasing, there will be some selective fee increases in areas like monthly storage fees, return-to-seller fees, and liquidation fees. FBA sellers can expect an average fee increase of just £0.02/€0.02 per unit sold.

Why does this matter for sellers?

• Higher profitability with lower fees: The fee reductions in fulfillment and referral fees mean you can keep more of your earnings, especially on low-cost products or products with high-volume sales. By reducing your operating costs, you improve your bottom line.

• Better promotional opportunities: Lower fees for Best Deals and Lightning Deals mean it’s easier to run cost-effective promotions without eating into your margins. This is particularly valuable for holiday campaigns or special sales events like Prime Day or Black Friday.

• More flexibility on low-price items: With Low-Price FBA now available for products up to £20/€20, you can be more competitive in price-sensitive categories while still maintaining healthy margins.

• Increased competitiveness in high-demand categories: By lowering fees in categories like Clothing, Pet Products, and Grocery, Amazon is helping sellers compete better in these high-volume, high-competition categories.

What should you do now?

• Review and adjust pricing: Check your products and adjust pricing to capitalize on lower fulfillment and referral fees. With savings on referral fees and fulfillment costs, now is the time to stay competitive without hurting your margins.

• Optimize for low-price categories: Take advantage of Low-Price FBA by moving eligible products priced under £20/€20 into the new reduced fee structure.

• Plan promotions strategically: With lower fee caps for promotions, now is a great time to run deals with lower upfront costs, especially for products you want to push during high-traffic seasons.

• Monitor performance with new tools: Use the Revenue Calculator and Profit Analytics to track how these changes impact your margins and overall profitability. Keep an eye on inventory health to avoid the selective fee increases on aged or excess inventory.

• Stock up for the busy season: Make sure to restock inventory in advance of the holiday season, especially for high-demand products. Amazon’s increased capacity limits can help you send more stock to fulfillment centers without penalty.

Amazon’s 2026 fee reductions provide a significant opportunity for sellers to save on operational costs, improve profitability, and run more effective promotions. By taking advantage of these changes, sellers can optimize inventory, boost visibility, and maintain healthy margins throughout the year.

Need help reviewing your pricing, inventory, or promotional strategy to make the most of these fee reductions? Our Amazon consultants can guide you through these updates, help you optimize your business, and ensure you stay competitive in the marketplace.

Amazon has just upgraded the tools for Shoppable Videos, making it easier than ever to create, track, and optimize these high-converting ads. Shoppable Videos have already been shown to increase sales, and with the new updates, you can now produce even more impactful videos and track their performance with detailed metrics.

What’s new for sellers?

1. Enhanced video analytics: Sellers can now track key metrics for their Shoppable Videos, such as:

• Click-through rate (CTR)

• Return rate

• Attributed sales

• Trend lines that show performance over time

This makes it easier to see what’s working and where adjustments are needed, especially if you’re running multiple video formats.

2. New Canva templates for Shoppable Videos: Amazon has added Canva templates specifically designed for product videos. These templates save time and make creating professional, on-brand videos easy. These templates are:

• Customizable with your brand’s colors, fonts, and text

• Mobile-friendly (vertical format for better mobile viewing)

• Perfect for creating videos for product overviews, how-to demos, or unboxing videos

3. Bulk upload feature: You can now upload up to 15 videos at once directly through the Upload and Manage Videos section. This is a huge time-saver for brands and sellers who want to scale their video content quickly.

Why does this matter for sellers?

• Improved efficiency: The bulk upload and Canva templates reduce the time and effort needed to create multiple videos, allowing you to scale video production easily.

• Better performance tracking: With the new video metrics, you can see exactly how your Shoppable Videos are performing in terms of CTR, sales, and engagement. This helps you make faster adjustments and improve results.

• Conversion boost: Shoppable Videos are already one of Amazon’s best-performing ad formats for CTR and CVR. With analytics and customizable templates, you can optimize your content to drive even higher sales.

Amazon’s new tools for Shoppable Videos give sellers more control over their video ad content, better tracking of performance, and easy scaling options. These updates are designed to make your video ads more effective and help you drive more sales with minimal effort.

Need help creating optimized Shoppable Videos or analyzing their performance? Our Amazon advertising PPC specialist can guide you through the process, from creating videos to analyzing data and improving ROI.

Amazon has just rolled out new Fulfillment by Merchant (FBM) features that give sellers more control over operational settings, delivery date accuracy, and multi-location inventory management. This update makes it easier for sellers to stay visible to customers, plan their business breaks, and offer faster, more accurate deliveries without losing sales or visibility.

What’s new for FBM sellers?

• Seller-set holidays: You can now mark specific days as holidays in your Shipping Settings while keeping your listings visible. This allows you to take a break without removing your products from search results, and Amazon will adjust delivery dates automatically to reflect your holiday schedule.

• Custom location-based settings for each warehouse or store: The Locations tab in your Shipping Settings now lets you set different operating days, carrier pick-up times, and cut-off times for each location, giving you better control over your delivery promises.

• More transparency into delivery date calculations: Amazon has added new columns in your FBM order reports to show handling and transit times for each order. This gives you more visibility into how delivery dates are calculated and allows you to adjust handling times per SKU and location.

• Easier management of multi-location inventory: You can now enroll SKUs for multi-location inventory directly in FBM Inventory Manager. This feature includes integrations with third-party tools like Descartes Sellercloud and Fellowship for easier stock syncing across multiple systems.

How can these new features make your business run smoothly?

• Set your own holidays without losing visibility: You can set your holidays and still keep your products visible to customers. This means you can take time off without hiding your listings, and Amazon will automatically update delivery dates to reflect your holiday schedule.

• Better control over multiple locations: Customize pickup times and cut-off schedules for each location, allowing you to offer accurate delivery dates and reduce the risk of late shipments.

• Full visibility into delivery dates: Track exact handling and transit times for each order, helping you quickly spot delays and manage your fulfillment process, especially during busy times.

• Simplified inventory management across locations: Manage inventory more efficiently across different locations, reducing overselling and preventing stock errors.

• Save time: These features automate previously manual tasks like holiday planning and location-based shipping, letting you focus on growing your business.

What should you do now?

• Update your Shipping Settings: You need to adjust delivery dates automatically while keeping your listings visible during planned breaks.

• Review location settings: For multiple warehouses, go to the Locations tab in Shipping Settings to set your operating days and pickup times.

• Check your FBM order reports: Review the new columns showing handling and transit times to ensure quicker order processing.

• Monitor performance regularly: Keep checking your inventory status and delivery promises to ensure customer expectations are met.

These new features give you more control over your FBM operations and reduce the manual effort involved in managing delivery dates and inventory. By using these tools, FBM sellers can save time, increase visibility, and ensure their business runs smoothly, even when they’re not actively working.

Need help optimizing your FBM operations for better performance? Our Amazon selling specialist can guide you through the process and help you make the most of these new tools to improve your customer experience and grow your business.

Amazon Ads has launched a powerful new feature called Benchmarks, giving sellers and brand owners something they’ve wanted for years: a clear view of how their ads perform compared to others in their category.

Instead of guessing whether your CTR, CPC, or ROAS is above, average, or falling behind, you can now see category performance standards directly inside the Amazon Ads Console, updated daily, weekly, or monthly. This is one of the most useful releases Amazon has made for advertisers who want to make data-driven decisions.

What are Amazon Ads Benchmarks?

Benchmarks are new self-service insights available inside Campaign Manager, the Report Center, and via API. You can now:

• Compare your ad performance to similar brands in your category

• Filter insights by ad format (SP, SB, SD, DSP, Sponsored TV)

• Track performance by campaign goal

• View benchmarks daily, weekly, or monthly

• Access reports directly within your normal workflow, and no new tools to learn

Amazon also uses peer brand matching, which means you’re compared to advertisers similar to you, not random competitors.

Why does it matter for sellers, and how to use it?

• Spot performance gaps instantly: Compare your CPC, CTR, CVR, and ROAS to category standards. If something is lower than average, that’s where you need to focus improvement efforts.

• Improve only where it matters: Benchmarks point you straight to the real issues, so you know exactly what to fix. A low CTR tells you the creatives need work, a high CPC signals that targeting needs adjustment, and low conversions mean your product detail page needs refinement. 

• Scale campaigns with confidence: If a campaign is performing at or above category benchmarks, increase budget, expand targeting, or raise bids knowing the campaign is truly competitive.

• Make a clear budget plan: Use benchmarks to anticipate category cost trends and seasonal shifts, making it easier to know whether you should spend more, pull back, or shift ad formats.

• Choose the right ad formats: Benchmarks show which formats (SP, SB, SD, DSP, Sponsored TV) are performing well in your category, helping you allocate budget to the channels that actually convert.

Who can use Benchmarks?

• Brand owners registered in Brand Registry

• US endemic advertisers

• Supported across DSP, Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored TV campaigns

Where to access them?

You’ll find the new benchmarks inside:

• Campaign Manager

• Report Center

• Amazon Ads API 

This update turns your Amazon Ads strategy into a more predictable, informed, and data-led process, allowing you to spend smarter and optimize faster. Sellers can now instantly see whether your ads are underperforming, performing well, or beating the category and use that insight to optimize faster, spend smarter, and scale confidently.

Not sure how to fix weak campaigns based on your PPC data? Our Amazon PPC consultants can analyze your ad performance, compare it to category benchmarks, and create a clear plan to boost ROI and scale your advertising effectively.

Amazon just shared everything sellers need to prepare for the biggest sales events of the year including Prime Big Deal Days in October and Black Friday/Cyber Monday Week in November. These events bring in huge customer traffic, and Amazon wants sellers to get ready early so products can be featured in deals, show up in promotions, and stay in stock during peak sales days.

Here’s a breakdown of the key updates:

1. Deal types you can run this holiday season

Best Deals

• These show on Amazon’s “Deals” page and can get special visibility during big events

• You must offer at least 15% off, but 30%+ may get an extra promotion

• You can submit for both events (Prime Big Deal Days and Black Friday Week)

• Flat fee: $1,000 per deal.

• Submissions for Prime Big Deal Days are open and close on September 12

• Submissions for Black Friday/Cyber Monday Week are open and close on October 28

Lightning Deals

• Short-term deals (12 hours), shown in a special section on Amazon

• You must offer at least 20% off

• Great for high-traffic, quick-selling products

• Recommended only for sellers with a big budget

• Flat fee: $500 per deal

• Submissions for Prime Big Deal Days are open and close on September 12

• Submissions for Black Friday/Cyber Monday Week are open and close on October 28

Prime Exclusive Discounts (PED)

• Discounts are only visible to Prime members

• Products must be Prime-eligible

• Sellers should offer at least 15% off

• It’s a lower-cost option if you don’t want to run a big deal

• Fee: $100 for Prime Big Deal Days, $245 for BFCM Week

• Submissions for Prime Big Deal Days are open

• Submissions for Black Friday/Cyber Monday Week open on September 10

Coupons

• Show up on search results, product pages, and more

• Flexible for single products or bundles

• Sellers can offer a minimum of 5% discount

• Available closer to the event once dates are publicly announced

• Cost: $5 per coupon + 2.5% of total coupon-based sales

• Submissions will open once event dates are publicly announced

2. Inventory deadlines (when to send stock in)

To make sure your products are eligible for Prime and arrive in time for the sale, Amazon has strict deadlines for sending inventory:

Prime Big Deal Days

• AWD (Amazon Warehousing): Aug 29

• FBA minimal split: Sep 10

• FBA optimized split: Sep 19

Black Friday/Cyber Monday

• AWD: Oct 9

• FBA minimal split: Oct 20

• FBA optimized split: Oct 30

What this means:

You need to ship inventory early. If your shipments arrive outside of the scheduled delivery window, Amazon may delay processing, which means your product may miss the sale.

3. Use tools like Capacity Manager and AWD

If you’re tight on space or unsure if you can send a lot of inventory, use Capacity Manager to request extra FBA space or use Amazon Warehousing and Distribution (AWD) to store overflow inventory cheaply, it can auto-replenish stock to FBA.

4. Peak season fulfillment fees apply

From October 15, 2025, to January 14, 2026, Amazon will charge holiday peak fulfillment fees — same as last year. This applies to:

• FBA

• Remote Fulfillment (for Canada/Mexico)

• Multi-Channel Fulfillment (MCF)

• Buy with Prime

You can see how these fees affect your products using the FBA Revenue Calculator.

What sellers should do now

• Plan your deals. Start with Lightning Deals, Best Deals, or PED if eligible

• Check your inventory and send it before the deadlines above

• Use Amazon tools like AWD and Capacity Manager to avoid delays

• Keep track of fees. Build them into your pricing now so you’re not caught off guard

• Watch your “Deals” dashboard in Seller Central for deal eligibility and upcoming coupon options

Need help with your holiday deal strategy or inventory planning? Our Amazon selling consultants can help you optimize deals, submit the right ASINs, and make sure your stock is in place before peak season hits.

Amazon has confirmed that Prime Big Deal Days will return in October 2025, offering sellers a valuable second sales spike before the holiday season begins.

While Amazon hasn’t announced the exact event dates yet, experienced sellers know this event behaves like a Prime Day 2.0. It’s a Prime-member-only sales event designed to kickstart Q4 shopping and help shoppers buy earlier, before the Black Friday rush.

Prime Big Deal Days may not get the hype of Prime Day, but the results speak for themselves. Last year’s Prime Big Deal Days drove major sales volume, especially for sellers who got in early with the right offers and inventory strategy.

What makes Prime Big Deal Days worth your attention?

• It’s Prime-member exclusive: You get access to high-intent, deal-hunting buyers with a history of converting fast

• It’s Q4’s soft launch: Buyers are already in gift-buying mode by October, but ad costs and competition are still lower than in November

• It’s featured heavily by Amazon: The event gets homepage banners, push notifications, app takeovers, and curated “Top Deals” placements, but only for eligible deals

• It gives you a testing ground: Use this to test offers, creatives, and ad budgets before Black Friday/Cyber Monday

What sellers should be doing now

Even if your deals weren’t submitted in time for the official Prime Big Deal Days window, there’s still a lot you can do to ride the wave of traffic:

• Stack your promotions: Set up Coupons, Prime Exclusive Discounts, or strategic price drops to align with the event window (likely mid-October)

• Check inventory positions: Make sure key ASINs are fully stocked in FBA by early October. Inventory delays now can cause missed sales later

• Refresh your creatives: A+ Content, listing images, and ad creatives should all be updated with a Q4 focus.

• Ramp up Sponsored Ads early: Traffic starts rising days before the event, so don’t wait until the event starts to launch or scale campaigns

Need help building a sales plan around Prime Big Deal Days or aligning your listings and ads for Q4?

Our Amazon Seller Central experts can help you build a winning strategy, even if you’re not officially in the event.

Black Friday/Cyber Monday may feel far off, but it’s just 2.5 months away and if you want to be part of Amazon’s biggest traffic event of the year, the time to act is now. Amazon has officially opened Deal submissions for the event across the USA, UK, and Australia. But the deadlines for the event differ by region, so it’s important to plan accordingly.

Deal period (when the event runs):

• USA: November 20 – December 1 

• UK: November 20 – December 1 

• Australia: November 18 – December 1

Submission deadlines:

• USA: Submit Lightning Deals or Best Deals by October 7, 2025

• UK: Submit recommended deals by October 24, 2025

• Australia: Submissions are open. No deadline is announced. 

Why you should act now:

• Submitting early increases your chances of being selected

• Amazon prioritizes deals with strong sales history, good reviews, and inventory readiness — things that take time to prepare

• Deal approvals are rolling, so waiting may result in lost visibility or missing the cut altogether

• With the event just weeks away, early planning means better pricing strategy, inventory alignment, and ad scheduling

What sellers should do now:

• Go to your “Deals” dashboard in Seller Central and check for eligible ASINs

• If you see recommendations, submit now to secure a slot

• Don’t see any? Check back weekly, Amazon refreshes eligibility

• If Lightning Deals aren’t an option, consider Coupons or Price Discounts. They’re easier to set up and still effective

Need help planning your Black Friday/Cyber Monday strategy? Our Amazon experts can guide you through deal selection, inventory planning, and ad optimization across marketplaces.

Starting October 1, 2025, Amazon will replace quarterly FBA storage limits with monthly capacity limits in Australia, Brazil, and Mexico. This brings these marketplaces in line with how limits are already managed in the US, EU, UK, Japan, and Canada.

What’s changing:

• Monthly capacity limits will replace quarterly storage limits

• Limits will be announced during the fourth week of each month via Capacity Monitor and email

• You’ll now see three months of capacity data at once: confirmed limits for the next month and estimates for the two months after that

• Limits are tailored based on your IPI score, past sales, seasonal trends, new ASINs, upcoming deals, and more

• Capacity is now measured in volume (cubic feet/metres) instead of units, but Amazon will still estimate how many units that volume allows

• Limits include both on-hand inventory and inbound shipments that haven’t yet arrived

Why this matters for sellers:

• You’ll be able to plan and manage inventory month-to-month, with updates that reflect your latest performance

• Estimates for future months help you prepare for peak seasons, deals, or restocks in advance

• Sellers who manage their inventory well (high IPI scores, efficient sell-through) are less likely to be impacted

• To view your October capacity and estimates for November, head to Capacity Monitor in Seller Central.

Need help improving your IPI score or managing inventory within Amazon’s limits? Our Amazon FBA experts can help you optimize your FBA strategy to stay compliant, efficient, and in stock.

Amazon has rolled out Amazon Haul in Australia – a new section inside the Amazon Shopping app dedicated to products under AUD 25. For sellers, it represents a new traffic channel within Amazon where low cost, high velocity products are grouped and shown to deal hunting customers. 

The key difference is that Amazon decides which products qualify, so sellers need to understand how this impacts their catalog, pricing strategy, and margins. While buyers see it as a “cheap finds” zone, sellers should see it as a strategic shift in how Amazon is segmenting demand and competing directly with Temu and Shein.

What is Amazon Haul?

Amazon Haul is a separate storefront inside the Amazon app. It has its own:

• Search bar

• Cart

• Checkout flow

Only products under AUD 25 are listed, and in the launch phase, Amazon is offering discounts that bring many items under AUD 10. Delivery timelines are longer (up to 2 weeks), but the experience is designed to feel like Temu or Shein—a place for “fun, cheap finds.”

Why sellers should care

1. Exposure to a new traffic stream: Amazon Haul is a separate section with its visibility. If your products are included, you get access to a dedicated audience of deal hunters who are browsing only for budget products.

2. Only Amazon decides what gets listed: At this stage, sellers cannot opt in. Amazon is hand selecting SKUs that match Haul’s requirements (price point, compliance, and category fit). If your products are already in the under AUD 25 range, they may automatically be pulled into Haul.

3. Best fit for low cost, high velocity products: Haul is designed for impulse purchases and trending products. Categories like small home gadgets, fashion accessories, stationery, and lifestyle items will likely dominate.

4. Pricing and margin pressure: If your competitors are offering very low prices, it can drag down customer expectations in your category, even outside Haul.

5. Returns and customer trust still apply: Products in Haul still follow Amazon’s returns and compliance policies. Sellers must ensure quality even at low price points. Poor reviews will still impact your account health.

6. Fulfillment considerations: Delivery times are up to two weeks. This may signal that Amazon is pooling more overseas inventory (similar to Temu/Shein logistics).

Key takeaways for sellers

• Track your listings: See if any SKUs have been pulled into Amazon Haul.

• Plan for margins: Only participate if you can sustain lower prices without hurting profitability.

• Focus on the right SKUs: Push products that are small, lightweight, and impulse friendly.

• Watch the trend: If Haul grows, it could become an important volume driver for budget items, similar to Amazon’s answer to Temu/Shein.

Need help adjusting your strategy to respond to Amazon’s evolving marketplace structure? Talk to our Amazon experts. We’ll help you stay competitive whether you sell premium, mid range, or low cost products.

Amazon is currently testing a new “Simplified campaign creation” experience for auto Sponsored Products (SP) campaigns in smaller EU marketplaces. This beta update lets sellers skip manual bid settings. Amazon will now automatically optimize bids and targeting based on campaign performance.

Here’s what’s changing:

• Amazon introduces automatic segmentation for auto campaigns

• No need to set individual bids for match types (close match, substitutes, etc.)

• Sellers can choose to let Amazon fully manage bids, or enable manual bidding within the automated targeting setup

• Amazon recommends keeping the automated settings for at least 14 days to allow proper optimization

• The goal is to increase efficiency and simplify campaign setup, especially for newer sellers

What this means for sellers:

• You can launch auto campaigns faster, without needing to adjust bids manually

• You lose some control. Bid optimization is now in Amazon’s hands

• Performance tracking becomes more important, since you can’t fine-tune bid levels per match type

• Manual segmentation is still available if you prefer full control

This test shows Amazon’s increasing push toward automated campaign management, similar to Smart Campaigns in Google Ads.

Need help deciding whether to switch to automated bidding? Our Amazon PPC experts can help you test, compare, and scale your ad strategy with the right level of automation.

Amazon has announced that starting January 1, 2026, it will no longer offer prep and labeling services for FBA shipments in the US. This change impacts all inventory sent to FBA, including shipments from AWD, AGL, SEND, and the Supply Chain Portal.

What this means for you:

• No more prep services: Amazon will no longer handle poly-bagging, bubble wrapping, FNSKU labeling, or other product prep tasks at its fulfillment centers

• Sellers must do it themselves: You’ll need to handle all prep, labeling, and packaging before sending inventory to FBA

• Increased responsibility: If your products aren’t properly prepped or labeled, Amazon won’t reimburse you if they’re lost or damaged

• No appeal for errors: If an improperly prepared shipment is lost or damaged, there will be no recourse or reimbursement from Amazon

Why is Amazon making this change?

Amazon says the decision was made because of improved seller packaging and a desire to streamline operations for faster fulfillment. Essentially, Amazon wants to offload prep tasks to sellers and improve speed, which means more responsibility on sellers to ensure their products meet FBA requirements.

What are your options?

• Do it yourself (DIY): Prep and label products in-house using the required FNSKU labeling, packaging, and other prep steps. This requires investment in equipment and time.

• Third-party logistics providers (3PLs): You can use 3PLs to manage the entire prep and labeling process.

What you need to do now:

• Audit your prep needs: Review what prep Amazon currently handles for you and make plans to manage or outsource it.

• Check your supply chain readiness: Ensure that your in-house team or 3PL can handle the prep and labeling requirements.

• Explore SIPP (Ships in Product Packaging): This option can help reduce prep costs if eligible products are properly packed.

Need help navigating these changes? Our Amazon FBA experts can help you transition smoothly to the new FBA prep model and ensure your inventory is always compliant with Amazon’s rules.

Starting August 4, 2025, Amazon will update the seller feedback system to allow customers to leave star-only ratings with optional written feedback.

What this means for FBM and hybrid sellers:

• Customers can now rate you using just a star rating. No comment required

• This change is meant to increase feedback volume, but also comes with trade-offs

• You cannot appeal star-only reviews through Feedback Manager

• If you believe the star-only rating violates Amazon’s guidelines, you’ll have to use Report a Violation instead, which is slower and less reliable

Why does this matter to sellers

• Expect a higher volume of ratings, both good and bad

• Without written feedback, there’s no context behind 1-star reviews

• Abuse risk increases: black hat tactics like fake 5-star purchases or 1-star bombs can become harder to detect and fight

• Honest feedback will become harder to verify. A single vague rating could affect your account health or seller performance metrics

Amazon says making written text optional will encourage more submissions and help buyers evaluate sellers more easily. But for sellers, this means reduced control and fewer protections, especially when dealing with unfair feedback.

Need help managing seller feedback, review health, and compliance under these new rules? Talk to our Amazon account managers. We help you stay ahead of policy shifts that impact your performance.

Amazon has quietly rolled out Custom Analytics, a powerful new tool within Seller Central that enables sellers to create fully customizable dashboards using hundreds of metrics sourced from across their account. This dashboard is Amazon’s version of business intelligence, closer to Power BI or Tableau than anything we’ve seen from them before.

What sellers can do now:

• Create dashboards using data from across Seller Central: Inventory, Coupons, Search Query Performance, and more

• Use Amazon’s ready-made templates or build dashboards from scratch

• Layer metrics across ad, listing, catalog, inventory, and financial data — all in one place

• Eliminate the need to export 10 reports daily or rely on third-party BI tools to see what’s working

Why it matters:

• Custom Analytics lets operators, brand managers, and ad strategists build insights across business areas that were previously siloed

• This may replace multiple tools, especially for brands that know how to interpret data

• It’s a major step toward centralizing performance, trends, and profitability tracking directly inside Amazon

Availability:
It appears to be rolling out in the US first under Reports > Custom Analytics. Some accounts may not have access yet. It’s unclear when it will expand to other marketplaces. 

Need help building your first custom dashboard or understanding what to track? Talk to our Amazon seller consulting experts. We’ll help you simplify your metrics and make smarter business decisions.

Amazon has updated the Vine program to allow eligible FBA products to receive authentic reviews before the product officially launches.

What this means for sellers:

• You can now enroll products in the Vine program even before your product is launched

• Vine Voices (customers who participate in the Vine program) can leave reviews before your product launches

• This allows you to start with up to 30 reviews on day one of your product’s availability

• To enroll, simply go to Enroll a product in Vine

Take advantage of this new opportunity to start your product’s launch with real customer feedback and credibility. This change gives you a head start by gathering reviews and social proof ahead of your launch, which can help build momentum.

Need help optimizing your Vine strategy or product listings? Our Amazon consultants are ready to guide you through the process for a successful launch.

Amazon has announced that price banded shipping rates will be fully deprecated starting June 30, 2025. FBM sellers using price bands in their shipping templates must now switch to either per-item or weight-based shipping rates.

What is price-banded shipping?

This was a simple way for sellers to set shipping costs based on the order’s total price range. For example:

• Orders $0–$25 → $5 shipping

• Orders $25–$50 → $10 shipping

• Orders $50+ → $20 shipping

For many sellers, especially those with large size variations, this worked well when weight or per-item fees didn’t reflect real shipping costs.

What’s changing?

• Price band shipping is being removed on June 30, 2025

• Sellers must switch to per-item or weight-based rates

• Amazon does not support assigning different weights for product variations under a single FBM listing, making it very hard for sellers with multiple size options

Why are sellers concerned?

Many products (like customized, oversized, or variable-sized items) simply don’t fit Amazon’s rigid per-item or weight models.

• Small items may cost $10 to ship

• Large items may cost $50 to ship

• Without price bands, sellers risk:

• Losing money on large orders (if they undercharge for shipping)

• Overcharging buyers on smaller orders (if they increase shipping across the board)

Is there any workaround?

Currently, no official workaround exists inside Amazon’s system. Some sellers are exploring:

• Splitting listings into separate SKUs by size or variant

• Moving oversized or custom items to third-party marketplaces

• Reaching out to Amazon Seller Support and Seller Forums to raise concerns

• Hoping Amazon reconsiders after hearing enough seller feedback

Unfortunately, this move once again seems to create more challenges for small businesses, while simplifying things from Amazon’s side.

Struggling to adapt your shipping templates or FBM setup? Our Amazon consultants can help you review options, reduce risks, and adjust your FBM strategy before the June 30 deadline.

Amazon has announced Prime Day 2025. This year, the event will run for 4 full days, from July 8 to July 11.

What sellers need to know:

• Prime Day is longer than usual: 96 hours of deals

• Early deals are already live for Prime members

• A new “Today’s Big Deals” feature will highlight limited-time offers daily

• Back-to-school promotions will be part of this year’s event

• Amazon’s AI shopping tools may drive more deal discovery and faster buying decisions

What you should prepare:

• Make sure all Lightning Deals, coupons, and Prime Exclusive Discounts are submitted and approved

• Ensure your FBA inventory arrives well in advance

• Review Sponsored Products, Sponsored Brands, and Sponsored Display campaigns

• Double-check listing content, pricing, and inventory limits

• Monitor account health and inbound performance before the event starts

Participating markets include the USA, Canada, UK, Australia, Germany, France, Italy, Spain, Japan, and more. Some countries will have separate Prime Day events later.

Prime Day is a major traffic and sales opportunity but requires solid prep on the seller side.

Do you need help with your Prime Day setup? Our Amazon consultants can help you plan and execute your campaigns for maximum impact.

Amazon has officially announced the end of its Posts program as of June 3, 2025.

Amazon Posts was Amazon’s version of a social media feed, where brands could share lifestyle content (like images or short videos) on product detail pages to inspire shopping. It was free, but never really took off.

So what’s changed?

• Amazon Posts is discontinued as of June 3

• New post creation will stop after June 16

• The full shutdown happens on July 31, 2025

• Amazon plans to replace it with newer ad formats tied to Sponsored Ads

The reason?

“Declining impressions” and a major Search and Detail page redesign made Posts less useful.

What does it mean for your brand?

If you were relying on Amazon Posts to build organic visibility — it’s time to move on. Amazon is moving away from free social-style tools and doubling down on paid ad products.

This also shows that Amazon’s focus is shifting: more AI, ad placements, and fewer experiments that don’t drive revenue directly.

What should you do next?

Now’s a good time to:

• Review your Sponsored Brands and Sponsored Display campaigns

• Look into new creative ad formats Amazon is testing

• Reallocate time or budget if you were using Posts heavily

Need help adapting to these changes or planning your next move on Amazon? Our team of Amazon consultants is always here to help you navigate what’s next — without the guesswork.

Walmart has officially updated its rules: you can now use Amazon Multi-Channel Fulfillment (MCF) to ship your Walmart orders — but only if you follow some clear conditions.

Before, sellers often got into trouble for this. Even if they used plain boxes, Walmart’s system could detect orders coming from Amazon (like through USPS tracking), and some accounts were suspended.

But now, Walmart says: yes, you can use Amazon MCF — just do it right.

What’s allowed now?

• You can ship Walmart orders using Amazon’s warehouses (MCF)

• You must choose plain, neutral packaging (no Amazon-branded boxes)

• You must block Amazon Logistics, so the order ships only with unbranded carriers like USPS, UPS, or FedEx

What’s still NOT allowed?

• Using competitor-branded boxes

• Sending promo flyers or Amazon invoices inside Walmart orders

• Retail arbitrage (buying from another store and shipping straight to the customer)

• Marking something “shipped” before it leaves the warehouse

What do you need to do?

• In Seller Central, select “Plain Packaging” when placing MCF orders

• Block Amazon Logistics as a delivery option

• Use tools (like GeekSeller) to help automate the process

• Watch the costs — MCF fees are about 5% higher than FBA, so double-check your profit margins

Keep your Walmart seller account compliant by updating order times, delivery windows, and tracking info

Why does this matter?

This policy change opens more flexibility for sellers. You can now:

• Use Amazon MCF for Walmart orders

• Use Walmart Fulfillment (WFS) to fulfill Amazon FBM orders

• Combine both systems to fulfill other marketplace or website orders

For multichannel sellers, this is a big win. It reduces risk, simplifies operations, and lets you scale across platforms confidently.

Need help navigating these updates or setting up your fulfillment workflows? Talk to our team of experienced Amazon consultants. We’re here to help you stay compliant, efficient, and ready to grow.

Amazon has recently introduced a new section in FBA settings called “FBA Returns Evaluation & Ownership Settings.” This update gives you more control over how Amazon handles returned and damaged items, which can directly impact your reimbursements, sellable inventory, and customer experience.

Here’s what’s new:

1. Returned item evaluation

Amazon used to automatically check returned items to see if they could go back into your sellable inventory.

Now, you get to decide:

• Let Amazon check all returns (default setting)

• Let Amazon check only specific products (you upload a list)

• Don’t allow Amazon to check any return; everything gets marked “unsellable” and removed

Why this matters:

If you sell items that are often returned in good condition (like electronics or clothing), it’s better to let Amazon evaluate them. But if you sell health, beauty, or personal items, it might be safer to mark all returns as unsellable.

2. Damaged inventory ownership

When Amazon damages your inventory, it usually takes ownership and reimburses you.

Now you can choose:

• Let Amazon continue owning and reselling damaged items (default)

• Choose which products Amazon can own

• Keep ownership of all damaged inventory, but you won’t get reimbursed

Why this matters:

If you’re okay with Amazon reselling damaged items (like on Warehouse Deals), you can leave the default on. If you want to protect your brand or don’t want your items sold that way, you may want to take back control, but you won’t be reimbursed.

3. Returnless resolutions

This means Amazon refunds the customer without asking them to return the product.

You can now choose:

• Offer returnless refunds for all ASINs

• Offer it only for specific ASINs

• Turn it off completely (default)

Why this matters:

Returnless refunds work well for low-cost items or things that are hard to resell. However, enabling it across all products can lead to higher losses or abuse.

What Amazon sellers should do now

• Check your current settings under Fulfillment by Amazon settings.

• Think about your product types — Are they resellable? Sensitive? Low-cost?

• Decide what makes sense for the 3 options (or let us help you choose).

• Upload CSV files to enable or disable the settings for specific SKUs.

We recommend reviewing these settings now, as they can affect your bottom line, reimbursement eligibility, and inventory handling.

If you’d like help reviewing or updating your settings, our Amazon consultants are here to guide you.

Amazon is extending Prime Day 2025 to four days, making it the longest Prime Day event in history. This extended period allows more customers time to shop and discover millions of deals. 

Sellers can take advantage of Prime-exclusive deals and promotions, including:

• Prime-Exclusive Best Deals: Great products at a high-quality discount, with a minimum of 15% off. Eligible for event merchandising and homepage features.

• Prime-Exclusive Lightning Deals: Steep discounts for a limited time, with a minimum of 20% off. These deals are scheduled by Amazon and can also be featured on the event page.

• Prime-Exclusive Price Discounts: Discounts for Prime members only, available on FBA and certain seller-fulfilled items with free shipping. A minimum of 15% off is required.

• Prime Member Coupons: Point-of-sale discounts on products. Eligible coupons will be showcased on the event page and product detail pages, requiring a minimum 5% off.

The extended event introduces expanded visibility for deeper discounts (40% or more) across Amazon’s site, providing more chances for your products to be discovered.

Key dates to remember:

• Schedule Best Deals and Lightning Deals by May 23.

• Prime-Exclusive Price Discounts must be scheduled by May 5.

• FBA inventory deadlines: June 9 for minimal shipment splits and June 18 for Amazon-optimized shipment splits.

This extended event is a strategic move to keep Amazon competitive as other retailers also launch similar sales. It’s a great opportunity for sellers to reach even more customers and maximize sales.

If you’re looking for more guidance on navigating these changes, consider utilizing Amazon Seller Central management services to optimize your Prime Day strategy and make the most of this extended event.

Amazon has introduced a new way to take your brand beyond the screen—Out-of-home (OOH) ads. These physical ad placements help brands increase awareness, engagement, and consideration in high-traffic, real-world spaces.

What’s included:

• Amazon lockers: Large-format branded wraps on Amazon pickup lockers are placed in busy areas like college campuses, retail hubs, and apartment complexes. This is great for brands targeting younger, urban shoppers.

• On-package ads: Advertise on Amazon shipping boxes and grocery bags from Amazon Fresh and Whole Foods. This works well for everyday-use products like snacks, personal care, household essentials, or any product that wants to stay top-of-mind in the home.

• Digital signage: Run video or display ads on 10,000+ screens across 550+ stores, including Whole Foods, Amazon Fresh, and Amazon Go. Ideal for CPG, grocery, health & wellness, and impulse-buy brands.

Who is it for?

• DTC brands looking to expand reach beyond digital platforms

• Brands in competitive categories (like supplements, skincare, snacks) want more visibility

• New product launches where awareness is key

• Brands with a strong visual identity that perform well in physical formats

• Local or regional brands targeting specific geos (e.g., college towns, metro cities)

• Selling on Amazon is not required—any brand with a product to promote can advertise.

Getting started

• Use Amazon’s managed service for lockers, packaging, and digital signage.

• Already using Amazon DSP? You can launch digital signage ads via self-service.

• Or work with an Amazon DSP partner for setup and management.

Why it matters:

These placements put your brand in front of customers in places and moments where there’s less noise—and more attention.

Want help figuring out where this fits into your strategy? We support brands with full-funnel ad planning, including DSP and creative optimization—reach out to our Amazon PPC experts.

Amazon is rolling out a new performance-based fee model for promotions like Lightning Deals, Best Deals, and Coupons. Fixed fees are going away—now you’ll be charged a daily fee + a % of sales, which could increase costs for many sellers.

Here’s what’s changing:

Lightning Deals:

Old: $150 flat fee

New: $70/day + 1% of sales (capped at $2,000)

Best Deals:

Old: $300 for 7 days

New: $70/day + 1% of sales (can now run for 1–14 days)

Coupons:

Old: $0.60 per redemption

New: $5 per coupon + 2.5% of sales

Prime Day fees are going up:

Prime Exclusive Discounts will now cost $100 instead of $50.

What this means for you:

• Expect higher costs, especially if you’re a smaller seller.

• Promotions are now more flexible, but you’ll need to track ROI closely.

• Big sellers with high ad budgets will likely benefit the most.

Our take:

This change makes it even more important to build solid profit margins (we recommend $12+ net per unit) before placing orders.

With these new fees kicking in by June, now’s the time to revisit your pricing, margins, and promotion plans—or speak to your Amazon FBA management service provider to help you stay ahead.

Amazon has launched a new brand name generator tool within Seller Central. You can find it by navigating to Brand → Build Your Brand → Create a Brand Name.

The concept is simple: input details such as your product category, target audience, and a brief description, and Amazon will provide a brand name suggestion.

You need to fill in a few details:

• What your brand offers
• Your product category
• Your intended audience
• After hitting generate, Amazon will present a suggested brand name.

Where it falls short

While this tool can be a fun way to brainstorm, it overlooks some critical aspects of brand-building:

• Trademarks – The name might sound appealing, but is it legally available? The tool doesn’t verify this.
• Domain availability – Can you secure the website URL? There’s no way to find out.
• Branding strategy – A good name should be catchy and align with a broader vision, which this tool doesn’t address.

Should sellers take it seriously?

For newcomers, this could serve as an enjoyable source of inspiration. However, for those serious about building a brand, selecting a name involves much more than just combining words. Without checks for trademarks and domain availability, this tool functions more as an idea generator than a comprehensive solution.

If Amazon genuinely wants to assist sellers in building brands, incorporating checks for trademark, domain, and social handle availability would elevate this from a fun experiment to a practical tool.

In the meantime, if you’re aiming to establish a strong brand presence on Amazon, consulting with an experienced Amazon selling specialist can guide you in choosing a name that is not only creative but also legally sound and strategically aligned.

Would you consider using this tool, or do you think it’s just another Amazon feature that looks appealing but lacks substance? We’d love to hear your opinions!

Amazon has launched a confidential beta program that enables sellers to create and manage Sponsored Product campaigns on other retailers’ websites directly through Amazon’s platform. This new feature has the potential to significantly expand reach and increase sales.

Why This Update Matters?

1. Expanded Audience Reach

Your ads will no longer be confined to Amazon shoppers; now, your products can be displayed on other platforms where your target audience is already shopping.

2. Streamlined Campaign Management

You can manage both Amazon and off-site campaigns from a single dashboard, simplifying the process of handling multiple advertising platforms.

3. First-Mover Advantage

Those who adopt the beta early can gain valuable insights and refine their strategies before the feature is rolled out to everyone.

Should You Join the Beta?

If you’re eligible and have received an invitation, consider these steps:

1. Start Small

Begin with a modest budget to test the feature and collect performance data.

2. Monitor ROI Closely

Keep an eye on key metrics like click-through rates (CTR) and return on ad spend (RoAS) to ensure your campaigns are yielding profits.

3. Stay Flexible

As a beta program, features may change. Sellers who quickly adapt to updates can gain a competitive advantage.

Need Help Navigating This New Feature?

Our team of Amazon experts is here to support you. Whether you need advice on creating high-performing Sponsored Products campaigns or insights into utilizing beta programs, we’re ready to help you achieve the best results.

Get ahead of the competition and explore new opportunities with Amazon’s latest advertising innovation!

Amazon has introduced the Next-Gen Selling Dashboard, a major enhancement to Seller Central aimed at simplifying and improving how sellers operate their businesses. Featuring user-friendly tools, advanced customization options, and interactive elements, this dashboard optimizes processes and provides sellers with valuable insights.

Key Features of the Next-Gen Selling Dashboard

1. Clickable KPIs

Gain in-depth insights on metrics such as sales and returns by simply clicking on the figures.

2. Drag-and-Drop Customization

Customize your homepage to showcase the charts and tables that matter most to you, like conversion rates or sales trends.

3. Quick Date Filters

Easily analyze performance trends with filters like “Last 7 days” or “Last 30 days.”

4. Cleaner, Intuitive Design

Experience a streamlined layout that enhances navigation speed and simplicity.

5. All-in-One Command Center

Oversee inventory, orders, ads, and reports from a single centralized hub for a more integrated workflow.

Why It Matters?

This update empowers sellers by providing:

• Time Savings: Easier navigation and quick access to essential data.
• Focus on Key Metrics: Customizable views to highlight what’s most important for your business.
• Better Decision-Making: Improved insights for data-driven strategies.

How to Make the Most of It?

1. Personalize Your Dashboard

Organize the layout to emphasize the metrics and tools that align with your objectives.

2. Leverage Clickable KPIs

Explore performance data more deeply to uncover opportunities or address challenges.

3. Monitor Trends Efficiently

Utilize quick date filters to identify patterns, refine strategies, and stay proactive about potential issues.

Note for Sellers

While the Next-Gen Selling Dashboard represents a significant upgrade, some minor bugs may still exist as Amazon works to enhance the system. For a smooth transition and optimal use of this feature, consider collaborating with Amazon experts who can assist you in customizing your setup and fully utilizing these powerful tools.

Amazon has enhanced its Voice of the Customer (VOC) dashboard by adding metrics for Return Rate and Star Ratings. These new features offer sellers valuable insights into customer satisfaction, enabling them to identify product issues and take proactive steps for improvement.

Key Updates

1. Return Rate

• View the percentage of returns initiated in the past year.
• Quickly identify products that are frequently returned and address potential issues such as:
• Quality concerns.
• Inaccurate product descriptions.
• Usability challenges.

2. Star Rating

Access a centralized overview of star ratings for your entire product catalog.

Utilize this information to spot trends and prioritize improvements for products that have low ratings.

Why This Matters?

By bringing essential metrics together in one location, Amazon simplifies the process for sellers to stay updated on customer feedback and take prompt action.

Maximize the Benefits

• Analyze Product Trends: Regularly check the dashboard to spot patterns in returns and ratings.
• Prioritize Improvements: Concentrate on resolving issues with products that have high return rates or low ratings to boost customer satisfaction and minimize negative feedback.

For expert advice on making the most of the VOC dashboard and implementing effective strategies, consider collaborating with Amazon consultants to enhance your product performance and customer experience.

Stay proactive with these tools to foster customer loyalty and achieve long-term success!

Amazon has rolled out an exciting new feature for Sponsored Brands campaigns, allowing sellers to modify bids for placements beyond just the Top of Search. This enhancement provides sellers with more control over their advertising spend and performance by customizing bids for specific placements such as product pages or rest-of-search, tailored to their advertising goals.

Key Benefits for Sellers

• 1. Greater Flexibility in Bidding

Sellers can now manage their ad budgets more efficiently by optimizing bids for high-performing placements outside the Top of Search.

Example: If your default bid is $1.00, you might:

Lower bids by 10%, bringing it down to $0.90, for placements that aren’t performing well.

Increase bids for placements that are generating strong conversions.

Actionable Steps

1. Review Placement Reports

Utilize Amazon’s reporting tools to assess how your ads are performing across various placements (e.g., Top of Search, product pages).

2. Adjust Bids Accordingly

Refine your bids for placements that are not in the Top of Search:

Cut bids for placements that are underperforming to conserve budget.

Boost bids for placements that are delivering better returns.

3. Regularly Monitor Performance

Keep an eye on how bid adjustments affect your return on ad spend (ROAS) and tweak your strategy as necessary.

Smarter Ad Management, Enhanced Control

This feature enables sellers to optimize their campaigns and achieve improved results. If you’re uncertain about how to make these adjustments, consider reaching out to Amazon PPC experts for guidance on creating a data-driven strategy for optimal ad performance.

Leverage this new tool to enhance your advertising strategy and foster growth!

Amazon is updating its product title policy to improve clarity and enhance the shopping experience. Starting January 21, 2025, new rules will be implemented, including a restriction on word repetition: no word can appear more than twice in a title (with the exception of prepositions, articles, and conjunctions).

What This Means for Sellers?

1. Review Your Titles for Compliance

Check your product titles to make sure no word is repeated more than twice. Examples:

Non-Compliant: “Wireless Bluetooth Speaker – Speaker with Speakerphone”

Compliant: “Wireless Bluetooth Speaker with Speakerphone”

2. Update Non-Compliant Titles

• Remove redundancy while keeping essential information.
• Ensure titles adhere to Amazon’s other guidelines:
• Maximum of 200 characters.
• Avoid using prohibited special characters (e.g., !, _).

3. Utilize Amazon’s Tools

After January 21, use tools like Manage All Inventory or Review Listing Updates (for brand owners) to identify flagged titles.

Address any flagged titles within 14 days to maintain control.

4. Act Proactively

Amazon may automatically modify non-compliant titles after the 14-day period. Taking early action helps ensure your titles stay optimized and in line with your branding strategy.

Need Assistance?

Updating titles to meet these new standards can be a lengthy process. Working with Amazon SEO experts can help you save time, stay compliant, and create titles that are both engaging and effective for customers.

Stay proactive to keep your listings optimized and your sales on track!

The busy holiday season is approaching, and it’s time to start sending in your inventory. To ensure you have enough products in stock for peak season, we recommend sending your FBA inventory to fulfillment centers in August and September.

Key dates and recommendations

Inventory arrival deadline: Ensure your inventory arrives at fulfillment centers by October 19, 2024, to guarantee its Prime badge-ready by Black Friday.

Fulfillment center focus: Amazon’s FBA team will focus on receiving inventory in September and October to place your products in the right centers ahead of peak. In November and December, they will prioritize processing customer orders.

Limited slots in Nov-Dec: Fulfillment centers will have limited slots to accept shipments during November and December to ensure faster delivery speeds and maximize sales potential.

Capacity limits: You may see lower estimated capacity limits for October and November. The Capacity Monitor tool helps you stay up-to-date on these limits. Estimated capacity limits for October are now viewable, and November limits will be available starting August 20.

Overage fee elimination: To simplify operations and manage inventory more efficiently during peak, the overage fee for storage was eliminated effective July 1, 2024. If your on-hand inventory exceeds your capacity limit, you will not incur an overage fee.

For detailed information on these updates and to ensure your readiness for the holiday season, log in to Seller Central and check the Capacity Monitor tool. For expert assistance in managing your FBA inventory, contact Growithamazon Amazon consultants today.

Recently, Amazon launched the Cart Abandoners and Declining Audiences feature, now available through Brand Tailored Audiences.

With this latest update, brands can now target two critical audience segments:

• Cart abandoners: Customers who have added products to their cart within the last 90 days but haven’t completed the purchase.
• Declining audiences: This includes two sub-categories:
  • Declining top tier: Your most loyal customers are predicted to spend less in the coming year.
  • Declining promising: Customers showing promising potential but predicted to spend less without becoming loyal.

Why is this important?
Previously, while brands could engage with New Potential and other loyalty segments, addressing declining audiences effectively was challenging. Now, with predictive Customer Lifetime Value (CLV) insights and the ability to create tailored promotions directly from the Customer Loyalty Dashboard, brands can strategically engage with Cart Abandoners and declining segments to maximize retention and sales.

When accessing the Brand View of the Customer Loyalty Dashboard, you’ll now find Cart Abandoners seamlessly integrated alongside new and potential customers. This integration allows you to not only understand but also target and engage with these critical segments efficiently.

Take action today!
Explore the new capabilities within your Customer Loyalty Dashboard and consider creating tailored promotions for your Cart Abandoners. This proactive approach will help you reconnect with potential customers and optimize your marketing efforts effectively.

If you need assistance understanding or implementing this update, don’t hesitate to contact our Amazon consultants.

Amazon has announced that Prime Day 2024 will be held on July 16 and 17, marking the 10th anniversary of this blockbuster event!

Prime Day is a golden opportunity to boost your sales and reach millions of customers worldwide. Partner with us at eStore Factory to ensure your products stand out and make Prime Day 2024 truly memorable. Let’s maximize your visibility, optimize your listings, and drive sales to new heights together!

Check with us to see what your account needs to prepare for Prime Day.

Amazon has introduced Brand Store quality ratings, aimed at enhancing the shopping experience and boosting sales for brands like yours. What are Brand Store quality ratings? Brand Store quality ratings assess the overall quality and user experience of your Brand Store on Amazon. Stores with higher ratings tend to see up to 50% higher sales compared to those with lower ratings. This metric is crucial as it reflects how engaging and effective your Brand Store is in attracting and retaining customers. Why should you care?

• Sales boost potential: Stores with high-quality ratings typically experience increased sales due to improved customer engagement and trust.
• Competitive edge: Comparing your store’s rating with peers can provide insights into areas where improvements are needed to stay competitive.
• Personalized recommendations: Amazon provides personalized recommendations to enhance your store’s dwell time and overall quality, helping you optimize performance.

Action steps

• Check your store’s rating: Visit your Brand Store dashboard to see your current quality rating.
• Review recommendations: Amazon provides tailored suggestions to improve your store’s dwell time and overall quality score.
• Implement enhancements: Consider implementing suggested changes to enhance user experience and drive sales.

Want to achieve a high-quality rating for your Amazon Brand Store? Contact our Amazon consultants today and discover how our expertise can elevate your store to drive higher sales and customer engagement on Amazon.

Amazon’s Subscribe & Save program will soon include seller-fulfilled orders, starting June 27, 2024. This expansion allows you to offer customers discounts on regularly purchased items with the added convenience of automatic delivery.

Key details

• Automatic enrollment: Eligible, replenishable products will be automatically enrolled based on your default discount settings in Subscribe & Save.
• Default discounts: If you had set a default discount for Fulfillment by Amazon (FBA) Subscribe & Save, this will carry over to your seller-fulfilled products.
• Additional discount: Customers with five or more subscriptions scheduled for the same delivery day will receive an extra 5% discount.
• Impact on orders: You may notice an increase in pending orders as deliveries align with subscribers’ chosen delivery days.

To manage your participation:

• Set your default discount: Visit Growth > Explore programs > Increase conversion > Subscribe & Save > Learn more.
• Opt-out or update discounts: You have the option to opt-out of automatic enrollment or adjust discount settings post-launch.
• Review performance: Monitor your Performance dashboard for insights into your Subscribe & Save metrics.

Our team of Amazon consultants is here to assist you in leveraging the Subscribe & Save program effectively. For personalized assistance and to explore how to best capitalize on this opportunity, feel free to reach out to us.

Amazon just introduced a new beta feature in Campaign Builder called Product Listing Quality. What does this mean for you? Well, have you ever wondered how Amazon’s algorithm views your product listings? Now, you can find out. This new feature assesses your listings and gives you insights on their click potential. Basically, it helps you understand if your product is ready to launch.

It can take longer to get impressions and clicks on products that Amazon’s algorithm doesn’t think are relevant to searches. So, if your product doesn’t meet the minimum standard for clicks, the system will suggest holding off on launching a campaign until improvements are made. But don’t worry, you can still launch campaigns if you want, just know that getting impressions and clicks might be a bit harder. By understanding how the algorithm views your products upfront, you can identify which listings might need some tweaks.

And that means higher visibility and better performance right from the start. Plus, knowing what needs improvement before you launch can save you both time and money. No more trial and error! Before, we used to add a product to a campaign and then check the recommended keywords to gauge how well Amazon “understood” our product. But now, Amazon is telling us upfront with the Product Listing Quality feature. Need further assistance optimizing your Amazon campaigns? Our team of Amazon experts is here to help you maximize your success!

Amazon has launched a new feature that lets you easily turn your high-performing Amazon Posts into Sponsored Brand Ads. This means you can take your most engaging content and reach a wider audience with just one click!
Here’s how it works:

• Identify your top posts: Look for image and video Posts that are already getting good traction with your audience.
• Boost with a click: In the Posts manager, simply click the “Boost” button next to your chosen Post.
• Seamless setup: Amazon will automatically populate the Sponsored Brand campaign builder with your Post’s creative content.
• Go live! Review your campaign settings and launch your Sponsored Brand Ad to reach more potential customers.

Benefits for you:

• Boost brand awareness: Get your brand name and products in front of a larger audience on Amazon.
• Test your creatives: See how your existing content performs as an ad, helping you refine your future marketing strategies.
• Gain valuable insights: Track the performance of your Sponsored Brand Ads to understand what resonates with your customers.
• Easy on the wallet: Remember, Amazon Posts are still free to use! This feature simply leverages your organic success for paid advertising.

Who can use it?
All Amazon advertisers in the US, including sellers, vendors, and agencies, can take advantage of this new feature. Contact our PPC experts to learn more about how we can help you leverage Sponsored Brands from your Posts and achieve your advertising goals!

Amazon has recently rolled out a schedule of significant dates that sellers should mark in their calendars to plan ahead.

Prime Exclusive Top Deals
April 12: Deadline to submit Prime Exclusive Top Deals in Canada and the United States
May 17: Deadline to submit Prime Exclusive Top Deals in Japan
May 17: Deadline to submit Prime Exclusive Top Deals in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

Prime Exclusive Lightning Deals
May 3: Deadline to submit Prime Exclusive Lightning Deals in Canada and the United States
May 17: Deadline to submit Prime Exclusive Lightning Deals in Japan
May 17: Deadline to submit Prime Exclusive Lightning Deals in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

Prime Exclusive Best Deal
May 3: Deadline to submit Prime Exclusive Best Deal in Canada and the United States
May 17: Deadline to submit Prime Exclusive Best Deal in Japan
May 17: Deadline to submit Prime Exclusive Best Deal in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

FBA Inventory Cutoff
June 20: FBA inventory cut-off date for sellers in Canada and the United States
July 3: Retail/FBA inventory cut-off date for sellers and vendors to IXD/AJX in Japan
July 7: Retail/FBA inventory cut-off date for sellers and vendors to FC in Japan
June 27: FBA inventory cut-off date for sellers in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

Inbound Shipping Cutoff
June 20: Inbound inventory cut-off date for vendors in Canada and the United States
July 3: Retail/FBA inventory cut-off date for sellers and vendors to IXD/AJX in Japan
July 7: Retail/FBA inventory cut-off date for sellers and vendors to FC in Japan
June 27: FBA inventory cut-off date for sellers in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

These dates are critical for ensuring your products are stocked and ready for Amazon’s Prime Exclusive offers and to avoid stockouts during peak shopping times. Mark these deadlines in your planner, set reminders, and schedule a meeting with our Amazon consultants and make the most of these opportunities!