Amazon Latest News - Amazon Marketplace Updates

The busy holiday season is approaching, and it’s time to start sending in your inventory. To ensure you have enough products in stock for peak season, we recommend sending your FBA inventory to fulfillment centers in August and September.

Key dates and recommendations

Inventory arrival deadline: Ensure your inventory arrives at fulfillment centers by October 19, 2024, to guarantee its Prime badge-ready by Black Friday.

Fulfillment center focus: Amazon’s FBA team will focus on receiving inventory in September and October to place your products in the right centers ahead of peak. In November and December, they will prioritize processing customer orders.

Limited slots in Nov-Dec: Fulfillment centers will have limited slots to accept shipments during November and December to ensure faster delivery speeds and maximize sales potential.

Capacity limits: You may see lower estimated capacity limits for October and November. The Capacity Monitor tool helps you stay up-to-date on these limits. Estimated capacity limits for October are now viewable, and November limits will be available starting August 20.

Overage fee elimination: To simplify operations and manage inventory more efficiently during peak, the overage fee for storage was eliminated effective July 1, 2024. If your on-hand inventory exceeds your capacity limit, you will not incur an overage fee.

For detailed information on these updates and to ensure your readiness for the holiday season, log in to Seller Central and check the Capacity Monitor tool. For expert assistance in managing your FBA inventory, contact Growithamazon Amazon consultants today.

Recently, Amazon launched the Cart Abandoners and Declining Audiences feature, now available through Brand Tailored Audiences.

With this latest update, brands can now target two critical audience segments:

• Cart abandoners: Customers who have added products to their cart within the last 90 days but haven’t completed the purchase.
• Declining audiences: This includes two sub-categories:
  • Declining top tier: Your most loyal customers are predicted to spend less in the coming year.
  • Declining promising: Customers showing promising potential but predicted to spend less without becoming loyal.

Why is this important?
Previously, while brands could engage with New Potential and other loyalty segments, addressing declining audiences effectively was challenging. Now, with predictive Customer Lifetime Value (CLV) insights and the ability to create tailored promotions directly from the Customer Loyalty Dashboard, brands can strategically engage with Cart Abandoners and declining segments to maximize retention and sales.

When accessing the Brand View of the Customer Loyalty Dashboard, you’ll now find Cart Abandoners seamlessly integrated alongside new and potential customers. This integration allows you to not only understand but also target and engage with these critical segments efficiently.

Take action today!
Explore the new capabilities within your Customer Loyalty Dashboard and consider creating tailored promotions for your Cart Abandoners. This proactive approach will help you reconnect with potential customers and optimize your marketing efforts effectively.

If you need assistance understanding or implementing this update, don’t hesitate to contact our Amazon consultants.

Amazon has announced that Prime Day 2024 will be held on July 16 and 17, marking the 10th anniversary of this blockbuster event!

Prime Day is a golden opportunity to boost your sales and reach millions of customers worldwide. Partner with us at eStore Factory to ensure your products stand out and make Prime Day 2024 truly memorable. Let’s maximize your visibility, optimize your listings, and drive sales to new heights together!

Check with us to see what your account needs to prepare for Prime Day.

Amazon has introduced Brand Store quality ratings, aimed at enhancing the shopping experience and boosting sales for brands like yours. What are Brand Store quality ratings? Brand Store quality ratings assess the overall quality and user experience of your Brand Store on Amazon. Stores with higher ratings tend to see up to 50% higher sales compared to those with lower ratings. This metric is crucial as it reflects how engaging and effective your Brand Store is in attracting and retaining customers. Why should you care?

• Sales boost potential: Stores with high-quality ratings typically experience increased sales due to improved customer engagement and trust.
• Competitive edge: Comparing your store’s rating with peers can provide insights into areas where improvements are needed to stay competitive.
• Personalized recommendations: Amazon provides personalized recommendations to enhance your store’s dwell time and overall quality, helping you optimize performance.

Action steps

• Check your store’s rating: Visit your Brand Store dashboard to see your current quality rating.
• Review recommendations: Amazon provides tailored suggestions to improve your store’s dwell time and overall quality score.
• Implement enhancements: Consider implementing suggested changes to enhance user experience and drive sales.

Want to achieve a high-quality rating for your Amazon Brand Store? Contact our Amazon consultants today and discover how our expertise can elevate your store to drive higher sales and customer engagement on Amazon.

Amazon’s Subscribe & Save program will soon include seller-fulfilled orders, starting June 27, 2024. This expansion allows you to offer customers discounts on regularly purchased items with the added convenience of automatic delivery.

Key details

• Automatic enrollment: Eligible, replenishable products will be automatically enrolled based on your default discount settings in Subscribe & Save.
• Default discounts: If you had set a default discount for Fulfillment by Amazon (FBA) Subscribe & Save, this will carry over to your seller-fulfilled products.
• Additional discount: Customers with five or more subscriptions scheduled for the same delivery day will receive an extra 5% discount.
• Impact on orders: You may notice an increase in pending orders as deliveries align with subscribers’ chosen delivery days.

To manage your participation:

• Set your default discount: Visit Growth > Explore programs > Increase conversion > Subscribe & Save > Learn more.
• Opt-out or update discounts: You have the option to opt-out of automatic enrollment or adjust discount settings post-launch.
• Review performance: Monitor your Performance dashboard for insights into your Subscribe & Save metrics.

Our team of Amazon consultants is here to assist you in leveraging the Subscribe & Save program effectively. For personalized assistance and to explore how to best capitalize on this opportunity, feel free to reach out to us.

Amazon just introduced a new beta feature in Campaign Builder called Product Listing Quality. What does this mean for you? Well, have you ever wondered how Amazon’s algorithm views your product listings? Now, you can find out. This new feature assesses your listings and gives you insights on their click potential. Basically, it helps you understand if your product is ready to launch.

It can take longer to get impressions and clicks on products that Amazon’s algorithm doesn’t think are relevant to searches. So, if your product doesn’t meet the minimum standard for clicks, the system will suggest holding off on launching a campaign until improvements are made. But don’t worry, you can still launch campaigns if you want, just know that getting impressions and clicks might be a bit harder. By understanding how the algorithm views your products upfront, you can identify which listings might need some tweaks.

And that means higher visibility and better performance right from the start. Plus, knowing what needs improvement before you launch can save you both time and money. No more trial and error! Before, we used to add a product to a campaign and then check the recommended keywords to gauge how well Amazon “understood” our product. But now, Amazon is telling us upfront with the Product Listing Quality feature. Need further assistance optimizing your Amazon campaigns? Our team of Amazon experts is here to help you maximize your success!

Amazon has launched a new feature that lets you easily turn your high-performing Amazon Posts into Sponsored Brand Ads. This means you can take your most engaging content and reach a wider audience with just one click!
Here’s how it works:

• Identify your top posts: Look for image and video Posts that are already getting good traction with your audience.
• Boost with a click: In the Posts manager, simply click the “Boost” button next to your chosen Post.
• Seamless setup: Amazon will automatically populate the Sponsored Brand campaign builder with your Post’s creative content.
• Go live! Review your campaign settings and launch your Sponsored Brand Ad to reach more potential customers.

Benefits for you:

• Boost brand awareness: Get your brand name and products in front of a larger audience on Amazon.
• Test your creatives: See how your existing content performs as an ad, helping you refine your future marketing strategies.
• Gain valuable insights: Track the performance of your Sponsored Brand Ads to understand what resonates with your customers.
• Easy on the wallet: Remember, Amazon Posts are still free to use! This feature simply leverages your organic success for paid advertising.

Who can use it?
All Amazon advertisers in the US, including sellers, vendors, and agencies, can take advantage of this new feature. Contact our PPC experts to learn more about how we can help you leverage Sponsored Brands from your Posts and achieve your advertising goals!

Amazon has recently rolled out a schedule of significant dates that sellers should mark in their calendars to plan ahead.

Prime Exclusive Top Deals
April 12: Deadline to submit Prime Exclusive Top Deals in Canada and the United States
May 17: Deadline to submit Prime Exclusive Top Deals in Japan
May 17: Deadline to submit Prime Exclusive Top Deals in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

Prime Exclusive Lightning Deals
May 3: Deadline to submit Prime Exclusive Lightning Deals in Canada and the United States
May 17: Deadline to submit Prime Exclusive Lightning Deals in Japan
May 17: Deadline to submit Prime Exclusive Lightning Deals in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

Prime Exclusive Best Deal
May 3: Deadline to submit Prime Exclusive Best Deal in Canada and the United States
May 17: Deadline to submit Prime Exclusive Best Deal in Japan
May 17: Deadline to submit Prime Exclusive Best Deal in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

FBA Inventory Cutoff
June 20: FBA inventory cut-off date for sellers in Canada and the United States
July 3: Retail/FBA inventory cut-off date for sellers and vendors to IXD/AJX in Japan
July 7: Retail/FBA inventory cut-off date for sellers and vendors to FC in Japan
June 27: FBA inventory cut-off date for sellers in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

Inbound Shipping Cutoff
June 20: Inbound inventory cut-off date for vendors in Canada and the United States
July 3: Retail/FBA inventory cut-off date for sellers and vendors to IXD/AJX in Japan
July 7: Retail/FBA inventory cut-off date for sellers and vendors to FC in Japan
June 27: FBA inventory cut-off date for sellers in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

These dates are critical for ensuring your products are stocked and ready for Amazon’s Prime Exclusive offers and to avoid stockouts during peak shopping times. Mark these deadlines in your planner, set reminders, and schedule a meeting with our Amazon consultants and make the most of these opportunities!