Grow with Amazon

Amazon Seller Central

What is the difference between Amazon seller and FBA?

Amazon seller central offers a comprehensive platform for online selling, with a huge customer base, trusted brand reputation, easy-to-use platform, competitive fees, convenient FBA services, marketing and advertising tools, and valuable data and analytics.

Amazon seller Central and FBA (Fulfillment by Amazon) are two different selling options available to merchants who wish to sell products on Amazon.

People who sell items on Amazon are known as Amazon seller Central and they oversee the entire sales process, from holding the stock to packing and dispatching the item to the customer.

On the other hand, FBA merchants can have their products stored in Amazon’s storage facilities, and when an order is placed, Amazon will take charge of packing and delivering the item to the purchaser. FBA sellers can also take advantage of Amazon’s customer service and product returns management, but they have to pay Amazon fees which include storage and fulfillment charges.

To sum up, the main distinction between Amazon sellers and FBA is that Amazon sellers control the entire selling process, whereas FBA sellers outsource the storage, packing, and shipping of their goods to Amazon.

Amazon Seller Central is a platform that allows individuals and businesses to sell products directly to customers on Amazon. Here are some benefits of using Amazon Seller Central:

  • Reach a huge audience: Amazon has over 300 million active users worldwide, which provides a massive customer base for sellers to tap into.
  • User-friendly platform: Amazon seller Central enables sellers to create and maintain their listings, complete orders, and monitor their sales performance.
  • Competitive fees: Amazon charges sellers a referral fee for each sale made, which varies depending on the category. Compared to other e-commerce sites, the fees are frequently reasonable.
  • Access to the Amazon Fulfillment Network: To make selling simpler and more efficient, sellers can use Amazon’s FBA (Fulfillment by Amazon) service to store their inventory while having Amazon take care of order fulfillment and shipping.
  • Brand recognition: Because Amazon is a reputable and well-known company, it can help your company gain the trust of potential clients and boost its credibility.
  • Marketing and advertising tools: Amazon offers a range of marketing and advertising tools to help sellers promote their products, including sponsored product ads and Amazon stores.
  • Data and analytics: Seller Central provides sellers with valuable insights into their sales performance and customer behavior, which can help inform business decisions and improve strategies.

Amazon Seller Central offers numerous benefits to sellers looking to expand their customer base and increase their sales on a trusted and well-established e-commerce platform.

Amazon's FBA (Fulfillment by Amazon) program is a service that allows sellers to store their products in Amazon's fulfillment centers and have Amazon handle order fulfillment and shipping. Here are some benefits of using FBA:

  • Increased customer trust: FBA products are eligible for Prime shipping, which provides fast and reliable shipping to Amazon customers. This can help increase customer trust and loyalty.

  • Increased sales: Products that are fulfilled by Amazon are eligible for Amazon’s Buy Box, which can lead to increased sales and higher visibility for your products.

  • Access to Amazon’s customer service: FBA products are backed by Amazon’s customer service, which provides support for customer inquiries, returns, and refunds.

  • Inventory management: FBA sellers can use Amazon’s inventory management tools to track their inventory levels and replenish stock when necessary.

  • Reduced workload: FBA handles the order fulfillment and shipping, which can save sellers time and reduce the workload of managing their own logistics.

  • Access to Amazon’s global customer base: FBA products are eligible for international shipping, which allows sellers to reach Amazon’s global customer base and expand their business.

  • Multiple fulfillment options: FBA offers multiple fulfillment options, including standard, expedited, and international shipping, as well as multi-channel fulfillment for non-Amazon sales channels.

FBA offers numerous benefits to sellers looking to streamline their order fulfillment and shipping processes, increase customer trust and loyalty, and expand their business on Amazon’s trusted e-commerce platform.