We build and manage PPC campaigns that convert without draining your budget. From pinpointing effective keywords to staying ahead of competitors, we make sure you get the most our of every ad dollar
Top Amazon sellers know the secret: smart PPC. Our Amazon experts target high-value shoppers with campaigns built for conversions, not just clicks. With data-backed strategies, every ad dollar you invest works harder to maximize visibility and boost your sales.
Performing comprehensive keyword research is crucial for targeting the right audience and boosting ad visibility.
To optimize campaigns, we set goals, allocate budgets, use targeted bids, manage keywords, and monitor key metrics.
Reduce ACOS and boost sales by harvesting profitable keywords, using exact match targeting.
Increase sales with PPC by auditing ads, optimizing listings, and using strategic pricing for product launches.
We deliver weekly reports to keep you updated on your ad performance, ensuring transparency and ongoing optimization.
Well-crafted creatives can build a strong brand identity and set your products apart from the competition.
We add the keywords in the three formats below, essentially A/B/C testing the keywords for strength. A keyword could perform better in any one of the below formats, and we adjust bids accordingly.
Generically targets the keyword, can have other words in search results mixed in, generates the most impressions
Must contain the phrase, can have other words in search result,
Is exact match, and only targets when precise letter for letter keyword is used. Least amount of impressions, but most controlled and targeted format.
Increase visibility and drive product sales with Sponsored Product online ads that appear in Amazon search results and product pages.
- Brand terms are only used in this campaign
- Defensive advertising, not incremental sales, low spend.
- Protects us from competitors advertising on our brand.
- Competitor Brand Term Targeting
- Competitor brand names are only used in this campaign
- targets competitor’s brand keywords in order to gain market share.
- Small spend, high results, low impression counts, incremental sales
- Selective ASINs we want our product to show up on their detail pages.
- We generally find search terms perform poorly when showing up on detail pages. However we find it beneficial to target specific ASINs.
- Target ASIN from your own catalog.
- Places your ads on the detail page of your own products
- Keeps competitors off of your page while advertising more of your catalog to increase conversion and get some splash sales
- Hot and in demand.
- Requires professional shot videos. Recommended time: 30 seconds.
- Requires Brand Registry.
- Retargeting
- Past Purchasers
- Category and ASIN targeting Display.
- Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.
- Brand terms are negated
- Auto campaigns now have targeting split into 4 areas:
- Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
- Close match: We’ll show your ad to shoppers who use search terms closely related to your products.
- Highly segmented ad groups will have the most benefit, most spend, and most sales.
- Keywords are all manually chosen.
- We use a bid modifier to bid higher for top of search pages.
- Testing has shown using less than 50 keywords on manual campaigns is more effective than loading hundreds
Exploring Amazon PPC
Sponsored Brands are flexible ads that highlight your brand logo, a tailored headline, and a selection of products.
These ads are strategically placed in high-visibility areas of shopping results and on product detail pages, enhancing brand exposure to customers looking for products similar to yours.
Sponsored brand placement:
- Below the top of the shopping results
- Within shopping results
- Product detail pages
- Sponsored brands video also available
Navigating Amazon PPC
Sponsored Display offers a simple setup with adaptable pricing options, making it easy for any business to start advertising within minutes.
Key features:
- Target audiences on or off Amazon
- Choose between programmatic or custom creatives
- Track New-to-Brand (NTB) performance metrics
Build Visibility. Create Demand. Enter the Market Strong.
For new and growing brands, Amazon DSP helps create awareness and early consideration using Amazon’s first-party shopper data — even before keyword rankings are established.
How DSP Helps New Brands
- Reach category and lifestyle shoppers early
- Build brand recall through display & video ads
- Fire TV & CTV exposure for premium positioning
- Reduce reliance on high-CPC Sponsored keywords
- Support faster brand discovery and trust
Best Use Case
- Brand-registered sellers
- Launching in competitive categories
- Healthy margins and conversion-ready listings
- Focus on awareness, assisted sales, and momentum
DSP for new brands is about visibility and acceleration, not instant scale.
Retarget. Defend. Scale Profitably.
For established brands, Amazon DSP unlocks high-precision targeting and full-funnel control, allowing you to capture lost shoppers and dominate your category.
How DSP Helps Established Brands
- Retarget product viewers & cart abandoners
- Conquest competitor audiences
- Expand reach with look-alike buyers
- Increase repeat purchases and lifetime value
- Reduce Sponsored Ads CPC through assisted conversions
Best Use Case
- $30k+ monthly Amazon revenue
- High competition and rising CPCs
- Brand protection & category leadership goals
- Performance-driven scaling
DSP for established brands is about efficiency, defense, and dominance.
Where Your Amazon DSP Ads Appear
Premium Reach. High-Intent Audiences.
Amazon DSP places your brand in front of real Amazon shoppers across Amazon-owned and premium third-party platforms — ensuring visibility at every stage of the customer journey.
- Amazon homepage & product pages
- Category and discovery placements
Capture attention while shoppers are actively browsing Amazon.
- High-quality news, lifestyle, and entertainment sites
- Popular mobile applications
Re-engage shoppers who have already shown interest in your brand.
- Fire TV
- Twitch
- Amazon-connected streaming inventory
Position your brand like a modern TV commercial — targeted, measurable, and scalable.
- Twitch (live streaming & gaming)
- IMDb
- Amazon Music (audio ads)
Ideal for brand storytelling and lifestyle-driven categories.
Not Sure Which DSP Strategy Fits You?
We design custom DSP strategies based on your brand stage, category, and growth goals — ensuring spend is aligned with outcomes.
Elevate your PPC campaigns and watch your sales soar. Reach out today to unlock the full potential of your PPC campaigns with our full service Amazon account management. Let us drive the results that will make a real difference for your brand.
Frequently Asked Questions on Amazon
Amazon PPC (Pay-Per-Click) management involves setting up, optimizing, and running ad campaigns on Amazon to drive visibility and sales. It’s essential because effective PPC targets high-intent shoppers, turning ad spend into real revenue, not just clicks.
We apply proven strategies, like smart keyword targeting, campaign segmentation, and bid optimization, to lower your ACOS and boost your ROI. Every dollar goes toward driving conversions.
We manage Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, Manual and Auto campaigns, Brand defense, and Competitor targeting—customized to fit your goals.
We conduct in-depth keyword research and use a mix of Broad, Phrase, and Exact Match types. We continuously test and adjust bids to focus on what’s driving performance.
You’ll receive weekly reports covering impressions, clicks, ACOS, conversions, and sales growth, offering full transparency and insights for ongoing optimization.
Yes. We run brand campaigns on your own terms and use defensive ASIN targeting to block competitors from stealing traffic on your product pages.
We go beyond ads, optimizing listings, enhancing creatives, and advising on pricing and promos to boost both paid and organic sales.
While results vary, our clients often see significant growth, some reporting revenue increases of 293% to 519% after strategic PPC and creative upgrades.
Absolutely. We build strategies for all levels, from simple Auto campaigns for beginners to advanced manual setups for experienced sellers.
We stay on top of Amazon updates, algorithm shifts, and new ad tools, constantly testing and refining strategies to keep your campaigns competitive.