Amazon.ae is no longer just a place to shop if you’re an entrepreneur, small business owner, or even someone with a side business in the UAE. It’s also one of the easiest methods to transform your product idea into a real, scalable online business. And the best thing is? Amazon is presently providing new sellers who join the Amazon selling program in the UAE more than AED 175,000 in possible rewards.
- What truly are Amazon’s UAE seller incentives?
- How to meet the requirements for each perk
- Why these deals are a big deal for new brands
- Real, step-by-step advice on how to start selling and really use these rewards instead of just reading about them
This is the exact plan you need if you want to start an internet business in the UAE.
The UAE boasts one of the most advanced digital consumer markets in the Middle East. Millions of people currently purchase on Amazon.ae all the time. They anticipate rapid shipping, well-known brands, and easy returns—all of which Amazon already offers on a large scale.
When you sell on Amazon UAE, you get:
- Get instant access to a large, ready-made audience without having to develop your own website from scratch.
- Built-in trust and credibility because of the connection to Amazon
- Quick shipping and delivery options, including FBA (Fulfillment by Amazon)
- Strong tools for marketing, data analysis, and helping customers
Amazon’s “New Seller Incentives” program is meant to decrease your risk up front and help you test products, get reviews, and boost sales more quickly.
Amazon’s “New Seller Incentives” for the UAE include a lot of great incentives in one package. This is what you really get:
During your first year as a seller, Amazon will give you up to 5% back on your first AED 3,500,000 in approved branded sales. The maximum bonus value is AED 175,000.
In short:
- You get AED 175,000 back as a bonus if you sell AED 3,500,000 worth of approved branded goods in your first year.
- The incentive ends when you reach that limit or after one year of being eligible, whichever comes first.
To be eligible:
- You have six months from the time you post your first qualifying goods to sign up your brand for Amazon Brand Registry.
- After you “graduate” from the program (either by reaching the cap or finishing the year), the bonus is no longer valid.
This is even more useful when:
- You’re starting your own brand instead of just selling other people’s brands.
- You aim to offer a lot of SKUs and grow over time.
Amazon is giving out up to AED 3,500 in advertising credits for Sponsored Products adverts on Amazon.ae.
How it works:
- Within 90 days of listing an eligible goods, make a Sponsored Products ad for it.
- In around two weeks after you complete the conditions, the credit will show up in your Amazon Ads Campaign Manager.
- You have 30 days to use the credit after it is added to your account, so you need to plan your campaigns properly.
Why this is important:
- Sponsored Products are the most prevalent type of ad on Amazon, and they have a direct effect on how visible your products are in search results.
- You may try out different keywords, bids, and creatives without spending your own money thanks to AED 3,500 in free credits.
Sellers who list new-to-Prime and new-to-FBA products in the UAE can also get New Selection incentives from Amazon.
a) Lower referral fees for products that are new to Prime
- For 120 days from the listing date, you get lower referral fees of 5% on your first 100 standard-size units or 50 oversize units of new-to-Prime parent ASINs that meet the requirements.
- Once you meet the requirements, the discount will instantly apply.
- You may keep track of these benefits in Seller Central’s New Selection Program dashboard.
This is perfect if:
- You’re releasing new products that can be delivered quickly and for free with Prime.
- You want to keep your margins strong while yet being able to compete on price.
b) Free monthly storage for items that are new to FBA
- With the FBA New Selection Program, you can store your first 30 new-to-FBA items for free for up to 90 days.
- Before you may submit your first inventory to Amazon’s fulfillment centers, you must sign up for the FBA New Selection program.
- After you sign up, benefits automatically apply to qualifying ASINs. You can see them in the FBA New Selection dashboard.
This reduces your initial inventory risk because:
- You don’t have to pay for storage while you test demand.
- Amazon takes care of packing, shipping, and customer support.
Let’s add up the numbers to show how these incentives affect people in the actual world.
A new line of branded products is coming out.
Think about:
- You start selling one line of branded products on Amazon.ae
- You list 5 to 10 SKUs in your first year.
- You utilize FBA for all of them.
- You start running Sponsored Products advertisements right now.
This is what you can get:
| Benefit | What you get | Approx. value |
|---|---|---|
| Brand‑based sales bonus | Up to 5% back on first AED 3,500,000 in eligible branded sales | Up to AED 175,000 |
| Sponsored Products ad credit | Up to AED 3,500 in ad credits | AED 3,500 |
| Reduced referral fees (New Selection) | 5% off referral fees on first 100 standard‑size units or 50 oversize units for 120 days | Varies by product price (can be hundreds to thousands AED saved) |
| Free FBA storage | Free storage for first 30 units of new‑to‑FBA products for up to 90 days | Saves storage fees while you test demand |
Even if you don’t make the whole AED 3,500,000 in sales, the mix of bonus cashback, ad credits, and lower fees can make a huge difference in your cash flow and profits in the first year.
Now that you know what’s at stake, here’s how to get started and start making money with these rewards.
Step 1: See if you meet the requirements
New sellers on Amazon.ae who meet specific requirements can take advantage of Amazon’s New Seller Incentives.
Common requirements:
- You have to be a new seller, not an Amazon seller in another marketplace.
- You need a UAE trade license to sell professionally.
- You must follow Amazon’s selling policies, which say no fake items, no misleading listings, and so on.
If you’re not sure, you can:
- Go to https://sell.amazon.ae and click “Start Selling.”
- Check to check if the rewards are visible in your account by following the onboarding flow.
Step 2: Pick a plan for selling
For sellers in the UAE, Amazon has two major plans:
- Individual plan: You pay a charge for each item, not a monthly fee. Good for testing out a few things.
- Professional plan: You pay a monthly charge, but the cost per item is reduced and you get access to additional options like Sponsored Products advertisements.
If you want to:
- Put up adverts
- Make a list containing more than a few items
- Over time, scale
Then, especially with the AED 3,500 ad credit, the Professional plan usually makes more sense.
Step 3: Sign up for Amazon Brand Registry for your brand
You have to sign up your brand for Amazon Brand Registry within six months of listing your first qualifying goods in order to get the bonus of up to AED 175,000.
Brand Registry’s Benefits:
- Keeps hijackers and copycats from stealing your brand
- Lets you see A+ Content, brand analytics, and ads based on your brand
- Needed for the New Seller Incentives bonus
How to sign up:
- Go to Seller Central and then Brand Registry.
- Send in your trademark, logo, and brand name information.
- Follow the steps that Amazon gives you to verify your account (this could take a few days).
Once your application is approved, Amazon will start keeping track of your qualified branded sales that count toward the incentive.
Step 4: Make a list of your first qualifying products
To be eligible for:
- The credits for advertising
- The new selection has benefits
You have to make a list of things that can be sold on Amazon.ae.
Things to remember when listing:
- Pick things that are Prime-eligible (quick shipping, decent packing, etc.)
- Use clear, keyword-rich headlines and bullet points, and high-quality photos
- Set prices that are competitive based on research (look at similar items on Amazon.ae)
- The clock starts for the following once your product is available for purchase:
- The 90-day period to make an ad for Sponsored Products
- The 120-day term with a lower referral fee for New Selection
- The 90-day free storage period for FBA New Selection
Step 5: Make advertising for Sponsored Products and spend the AED 3,500 credit.
Make a Sponsored Products ad for a product that meets the requirements within 90 days after listing it.
How to do it:
- In Seller Central, go to Advertising and then Sponsored Products.
- Pick a campaign that is either manual or automatic.
- Choose your product and set a daily limit.
- Start the campaign
You should see the AED 3,500 credit in your Amazon Ads Campaign Manager in about two weeks after you satisfy the requirements.
Tip:
- Try out different keywords and bids using the credit.
- Focus on search phrases that show strong intent (what people actually type when they want to buy your product)
- Check performance every week and stop using keywords that aren’t working.
Step 6: Sign up for the FBA New Selection Program
If you use Fulfillment by Amazon (FBA), sign up for the FBA New Selection program before you submit your first shipment.
Pros:
- For the first 30 units of new-to-FBA products, you can store them for free for up to 90 days.
- Automatic fee waivers for ASINs that meet the requirements
- You may check your perks on the FBA New Selection dashboard.
How to sign up:
- In Seller Central, go to Inventory and then FBA New Selection.
- Read the rules and conditions
- Click “Sign Up”
Once you sign up, Amazon will:
- Automatically give rewards to ASINs that qualify
- On the dashboard, show your status
This is really helpful if:
- You want to test demand for new products without having to pay for storage space.
- You want to grow quickly, and Amazon will take care of the logistics.
Step 7: Keep an eye on your rewards and make them better.
You may keep track of the following in Seller Central on Amazon:
- Your progress toward the New Seller Incentives bonus
- How you use your advertising credit
- Your New Selection and FBA New Selection perks
Check often:
- How much of the AED 175,000 bonus you got
- How much of the AED 3,500 in ad credit have you used?
- Which goods are getting lower referral fees or free storage?
Use this information to:
- Go all in on your best-selling items
- Change your advertising and pricing plans
- Make better plans for your cash flow and inventory
A lot of new sellers fail even when they get good incentives since they don’t plan ahead. These are the most typical mistakes and how to avoid them.
1. Not signing up for Brand Registry soon enough
- If you wait too long to sign up for Amazon Brand Registry, you can miss the 6-month window and not be able to get the AED 175,000 bonus.
Fix: Sign up as soon as you know what your brand is and have at least one product ready to sell.
2. Not using the ad credit before it runs out
- You have 30 days to use the AED 3,500 ad credit when it is added to your account.
Fix: Plan your first Sponsored Products campaigns ahead of time so you can start using the credit right away.
3. Not doing research on the product
- Just because Amazon offers you incentives doesn’t ensure that every item will sell.
Fix: Use tools like these:
- Amazon’s lists of bestsellers and movers and shakers
- Tools for finding keywords
- Looking at the competition
to pick things that people really want and that have fair competition.
4. Not making listings better
Even with ads, a poorly written listing with terrible pictures and weak keywords would have a hard time.
Fix: Spend time on:
- Pictures of products that are high grade
- Bullet points that are clear and focused on benefits
- Titles and descriptions that are correct and full of keywords
If you want to sell on Amazon in the UAE, their New Seller Incentives are perfect for you.
- Are you starting a new brand or growing an old one in the UAE
- Want to try out products with less risk (due to ad credits and lower fees)
- Are you prepared to spend time learning how to use Amazon’s platform and improve your listings
If you are:
- Just want to make some extra money on the side without much thought
- Not interested in learning about ads, logistics, or customer service
Then you might not get the full benefits of these incentives.
Amazon’s more than AED 175,000 in incentives are not “free money.” They are a set of tools that can help you start and develop your business on Amazon.ae.
To get the most out of them:
- Start now (incentives may alter or end)
- Sign up your brand early
- Make good use of the ad credit
- Use the benefits of FBA and New Selection to lower your risk.
Amazon.ae is one of the best online business platforms accessible today if you live in the UAE and want to create one. With these advantages, now is the best time to do it
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