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How Multihome Furniture Transformed Stagnant Amazon Sales Into Sustainable Growth
Multihome Furniture had been selling on Amazon for several months, but their growth had come to a halt. Despite having quality products, the brand lacked in-house e-commerce expertise, which made it difficult to optimize listings, manage performance metrics, and scale their online presence. Operational inefficiencies further added to the challenge—high return rates due to unclear product descriptions and poor visuals, frequent stockouts, and inaccurate inventory forecasting were affecting both sales and customer satisfaction.
Additionally, Multihome Furniture had already worked with multiple agencies in the past, but none delivered the results they expected. Their listings remained unoptimized, ad campaigns were poorly structured, and no agency provided a long-term strategic approach. Frustrated with stagnant performance and missed opportunities, the brand finally turned to GrowWithAmazon to conduct a complete audit, streamline operations, and implement a sustainable, data-driven growth strategy designed to unlock its full potential on Amazon.
> Increase sales and strengthen overall brand visibility on Amazon
> Reduce high return rates by optimizing product pages and enhancing product clarity
> Improve inventory planning and forecasting to prevent stockouts and overselling
> Develop effective marketing campaigns and a structured Amazon advertising strategy
> Provide a clear roadmap for scaling the brand across multiple Amazon marketplaces
> Implement long-term, sustainable solutions to improve operational efficiency and performance
> Stagnant sales with no clear growth strategy in place
> No in-house expertise to optimize and scale Amazon sales
> High return rates negatively impacting profitability
> Poor inventory management causing frequent stockouts or overstocking
> Listings lacked proper SEO, high-quality visuals, and A+ content to attract and convert buyers
> Inefficient advertising campaigns resulting in low ROAS
> Previous agency partnerships failed to deliver meaningful results
> No structured roadmap for long-term brand growth on Amazon
Growithamazon carried out a comprehensive audit that revealed several critical issues needing immediate action:
SEO and GAPS
> High-volume search keywords were missing from the content.
> Listings created by multi-brand distributors used generic, low-quality copy that failed to distinguish the brand.
> The brand store served only as a basic product catalog, missing the chance to highlight the brand’s heritage, manufacturing excellence, premium materials, industry recognition, and engaging videos.
> Brand voice and tone were inconsistent across listings.
> Product detail pages lacked informative infographics that could help customers quickly grasp key features.
> Several listings were not retail-ready, featuring limited images, incomplete backend search terms, and short, unoptimized titles.
To counter the decline, Growithamazon implemented a comprehensive Amazon optimization strategy centered on content enhancement, SEO improvement, and brand protection. The approach included:
We redesigned and optimized every element of the product detail page to improve visibility, click-through rate (CTR), and conversions:
> Keyword-rich, SEO-optimized titles to improve search ranking
> Clear and benefit-driven bullet points
> Detailed, easy-to-read product descriptions
> High-quality images showcasing product features, size, materials, and lifestyle usage
> A+ Content with comparison charts, enhanced visuals, and branded storytelling
> Ensured Amazon listing compliance and enhanced discoverability
Strategically implemented offers and campaigns to drive traffic and boost conversions:
> Deals and discounts during high-traffic periods
> Coupons to increase CTR and improve Buy Box competitiveness
> Seasonal promotions during events like Prime Day, Ramadan, and festive seasons
> Increased product visibility across category pages
> Monitoring performance to adjust promotional budgets in real time
Built a strong inventory control system for zero lost sales and smooth operations:
> Multi-region inventory planning based on demand patterns
> Improved forecasting using sales trends and seasonality
> Optimized FBA and FBM setup to balance storage fees, delivery time, and availability
> Alerts for low stock, slow-moving items, and replenishment cycles
> Reduced stockouts and prevented unnecessary overstocking
Created a powerful, data-driven Amazon advertising system:
> Full PPC account restructuring for better ad relevance
> Targeted keyword research for Sponsored Products, Sponsored Brands, and Sponsored Display ads
> A/B testing of ad creatives and keywords
> Eliminated wasted spend by removing low-performing keywords
> Ongoing performance tracking to improve ACoS and maximize ROAS
> Continuous scaling of profitable campaigns
Focused on eliminating confusion and mismatched customer expectations to significantly reduce return rates:
> Updated product descriptions with accurate dimensions, materials, and usage instructions
> Added sizing guides, measurement charts, and FAQs
> Improved image infographics to clearly communicate product features
> Packaging recommendations to minimize damage during delivery
> Monitored customer reviews to identify return-triggering issues
Developed bundle strategies to increase average order value and improve conversions:
> Identified complementary SKUs ideal for bundling
> Created value-driven bundle combinations
> Optimized listings for bundles with attractive visuals and messaging
> Launched bundle-exclusive deals to stand out from competitors
> Monitored bundle performance and refined offerings
We provided end-to-end strategic guidance to scale the brand sustainably:
> Detailed store and performance audit
> Competitor analysis and opportunity mapping
> Step-by-step roadmap for 3–12 months growth
> Pricing strategy, catalog expansion plan, and brand-building suggestions
> Marketplace expansion plan (UAE, KSA, etc.)
> Monthly review sessions with actionable growth recommendations
> Sales grew 3X, reaching the brand’s highest performance to date
> Return rates reduced to 15%, down from over 20%
> Optimized inventory planning minimized both stockouts and overstocking
> Improved advertising performance with lower ACoS and higher ROAS
> Implemented a clear long-term growth strategy for sustainable expansion
> Achieved consistent, measurable results after multiple unsuccessful agency partnerships
After struggling with other agencies, GrowithAmazon transformed our Amazon operations. Our sales tripled, returns dropped significantly, and we achieved all-time high numbers. Their expertise in listings, inventory management, and advertising made all the difference. — Multihome Furniture
Can’t find the answers you need about Amazon? Connect with our Amazon specialists for personalized coaching and expert support across a wide range of topics.
GrowithAmazon is a well known expert Marketing and Amazon Agency, providing businesses looking to succeed on Amazon and online marketplaces with unmatched knowledge and all-inclusive solutions.
Disclaimer – GrowithAmazon is an independent agency dedicated to supporting Amazon sellers. We are not affiliated with, endorsed by, or sponsored by Amazon. Our expertise is built on extensive experience and a deep commitment to our clients’ success.
