Grow with Amazon

Top 10 Free Amazon Product Research Tools

This article includes 10 tools that offer data about the Amazon marketplace, including sales projections, pricing guidance, and trending keywords.

What is an Amazon product research tool
What is an Amazon product research tool?

What is an Amazon product research tool?

Amazon product research tools, as their title says, are services provided by online marketplaces that can assist you in learning important details about a product and how to successfully market it.

These technologies frequently relate to elements like its past costs, sales volume, anticipated trends and sales, keyword optimization, understanding of rivalry activity, data tracking, and many other things. Merchants can use this information to get a sense of possible sales as well as upcoming possibilities.

Although many platforms have different features, many of them are universal, including those for trend predictions, data storage, stock tracking, and expense catalogue.

Why do you require a tool for Amazon product research?

You could choose to participate in the market given that there are over 2.5 million sellers on the Amazon Marketplace, 25,000 of whom generate annual sales of more than $1 million (Marketplace pulse, 2019).

There are literally millions of items available for purchase on the Marketplace. There is a tonne of competition there, which sounds intimidating but is actually a wonderful thing. Tools for product research can learn from the million sellers and products as data points.

This clearly shows that you can almost immediately access information about the top products in your niche if you use the appropriate tool. Additionally, it implies that you can keep tabs on your rivals’ SEO tactics and the effectiveness of their marketing campaigns.

Related topic: How To Find Best Seller List Amazon

Countless other advantages of using an Amazon product research tool include:

  • You can save a tonne of time by using tools that automate some of the processes related to product listing.
  • You can use many tools to discover the ideal keywords for SEO.
  • You can choose products by using some tools that estimate sales.
  • Other tools defend you against dangers like product snatchers and coupon abuse.

We have selected our top 10 tools from among the various product research resources available. In the segment after this, let’s explore!

10 best Amazon product research tools

1. Helium 10

Helium 10 is praised by many of its users and provides a number of helpful options for Amazon sellers.

Helium 10’s features are categorized using code names to make it easier for you to keep track of information saved in numerous places, like inventory stock, sales, and keyword searches.

Free Amazon Research Tool
Free Amazon Research Tool

You can have access to Helium 10’s top-notch research resources by subscribing, including:

  • Black Box – product finder and research tool – You may search using parameters like sales volume, product weight, reviews and ratings, anticipated sales and trends, photos, and more to find information on more than 450 million Amazon products.
  • Trendster – product analysis software. You can quickly access information about historical price fluctuations, seasonal demand, product sales volume, and market trend estimation with Trendster.
  • Scribbles – optimized product listings. To increase traffic to your product pages and give you ranking keywords, Scribbles is always working.
  • Cerebro – keyword research tool. The tool helps you by providing information about the keyword search volumes and much more that relate to a certain group of products by comparing numerous ASINs (Amazon Standard Identification Numbers) at once. You can target a niche and take advantage of the various chances that arise inside it by examining reliable statistics about products within the same category.
  • Xray – Helium 10’s Google Chrome browser extension. With the help of this plugin, you can easily access product research tools that enable you to swiftly evaluate a product’s potential.
  • Refund Genie – There aren’t many platforms that include a function that allows you to keep track of payments made for missing or damaged goods. But using Helium 10’s Refund Genie tool, you can easily submit a reimbursement request to Amazon with a detailed summary of the claim you’re participating in.

Pricing plans:

  • Free Plan
  • Platinum Plan: $97/ month
  • Diamond Plan: $197/ month
  • Enterprise Plan: custom pricing

2. Jungle Scout

If you’re having trouble answering, it’s probably because Jungle Scout, the platform that is largely regarded as the best Amazon product research tool available, isn’t installed on your computer. Numerous prominent publications, including Forbes, Inc., and Entrepreneur, as well as well-known companies like FedEx, Intel, and HP, have all featured Jungle Scout. It also has thousands of 5-star Trustpilot reviews.

You may discover many tools, resources, blog entries, training courses, webinars, and other things on Jungle Scout’s website to help you increase sales and succeed with Amazon. The platform also has a massive product database with 475 billion items that were taken straight from Amazon.

Free Amazon Research Tool

Amazon sellers have access to a comprehensive solution with Jungle Scout. The first choice is for new sellers, the second is for current merchants, and the third is for big brands and agencies.

The Opportunity Finder tool helps aspiring and new sellers find high-demand, low-competition keywords so they may choose lucrative product areas to enter. The Product Tracker provides comprehensive criteria including historical sales, best seller rank, reviews, ratings, opportunity scores, and more. It also provides insight into seasonal and year-round sales for each product. Additionally, you will receive access to the Jungle Scout Academy, where you can find a wealth of excellent training materials to help you become a successful Amazon seller.

As you browse products on Amazon, Jungle Scout’s browser extension for established sellers makes it easy to access all the pertinent information about every product. With only one click, the addon enables you to evaluate your rivals, confirm product concepts, and get feedback from specific clients. In connection with that, Jungle Scout also provides a number of services to help you fast increase your client reviews. 

When you explore products on Amazon as an existing seller, Jungle Scout’s browser extension enables you to access all the pertinent product information. With just one click, you can use the plugin to quickly study your competition, verify product concepts, and request feedback from specific clients. In connection with that, Jungle Scout also provides a selection of services to help you increase client reviews faster. 

The Inventory Manager tool can automate a lot of the work for you if you manage an Amazon FBA store. With the use of artificial intelligence, this technology can forecast market trends for your products, recommend stocking levels, suggest reorder dates and amounts, and—most importantly—lower storage costs. Additionally, Jungle Scout offers analytical tools to assist you in maintaining the financial stability of your Amazon business.

Last but not least, some of the biggest brands in the world trust Jungle Scout since it offers more potent tools and services for brands and agencies.

Pricing plans:

  • Basic Plan: $49/ month
  • Suite Plan: $69/ month
  • Professional Plan: $129/ month

Only if you pay on a monthly basis is the pricing shown above apply. When purchasing a yearly subscription, you can save more money. To see the complete pricing and features offered by each package for Jungle Scout.

Remember that Jungle Scout offers a 7-day money-back guarantee so you may give it a try.

3. Sonar

Users of Sonar, which Sellics created, can search via a database of more than 74 million terms. You may use Sonar to either increase your PPC ad campaign optimization or your organic ranking for particular keywords.

You can conduct three distinct keyword searches using Sonar across five international markets (US, UK, France, Spain, Italy, and Germany).

First, you can perform a basic keyword search and get suggestions that mix your keyword with other popular search terms. If, for example, you entered “Magento 2,” some suggested terms would be.

Free Amazon Research Tool

The second choice is an extended search, which expands on a keyword search and also includes related terms and synonyms.

The reverse ASIN search is the final choice. Simply type any ASIN into this option, and it will provide the keywords that it ranks for. As a result, you are able to monitor what your rivals are doing and even copy the keywords with the highest search volume rankings.

Any of the searches mentioned above have an option to “exclude permutations,” which is automatically set to “yes.” As a result, results from your search that contain the same terms in a different order won’t be returned.

In order to determine how visible your products are, you can monitor the keywords you’re utilizing. Sonar’s A/B testing will also provide essential information about the effectiveness of your listings.

Pricing plan: Free

4. AmazeOwl

AmazeOwl, an underutilized tool for Amazon product research, can assist sellers in discovering and launching products. You may launch a successful product on Amazon with confidence if you use its reliable data.

Free Amazon Research Tool

The tool assists new entrepreneurs in building a firm that fits their schedule, saving them a tonne of time on product concept creation and market research. Every month, AmazeOwl helps more than 4,000 Amazon sellers just like you discover their first product and sell it effectively.

As a result, Amaze Owl lets you:

Search product ideas with ease –To find the ideal product for your company, you can search across 11 markets and more than 600 million items.

Validate and launch your winning product – Get the precise data you need to comprehend your market, set your product apart from the competition, and launch with assurance.

Stay ahead of your competitors – To stay on top, keep an eye out for everyday adjustments that your rivals make to their prices, titles, photos, and keywords.

Pricing plans:

  • Starter Plan: Free
  • Growth Plan: $19.99/ month
  • Established Plan: $29.95/ month

5. Camelcamelcamel

Camelcamelcamel, like Keepa, focuses on assisting you in identifying the pricing trends relevant to your target products.

You may see charts with pricing information for millions of products sold on Amazon using the application. It enables you to browse price history charts, perform category searches, set up add-ons, and get price notifications.

Free Amazon Research Tool

Additionally, Camelcamelcamel offers a browser extension that makes it easier to check pricing charts while perusing the available product options. Users of Google Chrome and Mozilla Firefox can both utilize the plugin.

Given that its services are free, it ought to be a more alluring choice for sellers. Additionally, it offers great customer service that has been supported by user reviews posted online, ongoing blog updates with seller information, and both.

Pricing plan: Free

6. AMZBase

AMZ is a well-known business and resource for online retailers. It offers subscriptions that are either free or fee-based and allow you access to an expanding number of tools. It provides a free resource called AMZBase, which, if used wisely, can be quite helpful.

AMZBase, which bills itself as an all-in-one platform, enables you to search for product information and related items, view ranking keywords, view historical prices, and perform other searches. You will have instant access to these details through the platform with a product ASIN.

Free Amazon Research Tool

You may get information from other significant online markets, such AliExpress, eBay, and Alibaba, using AMZBase. Additionally, AMZBase computes FBA fees to determine your potential earnings.

Pricing plan: Free

7. SellerApp

SellerApp is a company you ought to investigate more if you need a potent all-in-one tool that goes above and beyond simple product research. There are three levels of membership, but even the entry-level Pro-Lite package includes a tonne of standard services like:

Free Amazon Research Tool

  • Product trends and research
  • Keyword research and tracking
  • Listing SEO
  • Index checker
  • PPC analyzer

These capabilities allow you to study product data from a variety of perspectives, including rival data tracking and intensity analysis as well as revenue and sales potential. Whichever tier works best, regardless.

Pricing plan: Free

8. Keyword Tool

Free Amazon Research Tool

With the help of the Keyword Tool, you can test out various phrases across multiple search engines and then filter results by country so you know which terms to use and where.

Pricing plan: Free

9. ZonGuru

Free Amazon Research Tool

ZonGuru is an all-in-one Amazon seller platform that provides big data solutions to aid in supplier research, market opportunity discovery, and the identification of profitable items. To get ideas and discover your next product topic, use Niche Finder. You can utilize their robust Easy Source tool, which was created in a world-first partnership with, to identify the ideal source for your goods.

Pricing plan: Paid


Scope is probably the best Amazon keyword tool available. It’s provided by Seller Labs, much like Feedback Genius is.

You may view the top-ranking keywords for a product using Scope. Your Amazon search rank will increase as a result of that information.

Free Amazon Research Tool

Like Keyword Inspector, Scope also has a reverse ASIN lookup function. Utilize that tool to learn more useful information such as the average CPC bid and expected sales per term.

For any product listing, Scope also provides you with price, fee, and sales projections. You have the option of conducting a thorough search or narrowing it down using the number of sellers, sales rank, reviews, and star ratings.

Additionally, the tool offers a Chrome plugin that lets you add items and keywords to a list. The list can be exported in CSV format.

Additionally, Scope provides a profit estimator. Use it to estimate the profit margin you may expect to make from a product you want to sell on Amazon.

Pricing plan: Free