Amazon just shared everything sellers need to prepare for the biggest sales events of the year including Prime Big Deal Days in October and Black Friday/Cyber Monday Week in November. These events bring in huge customer traffic, and Amazon wants sellers to get ready early so products can be featured in deals, show up in promotions, and stay in stock during peak sales days.

Here’s a breakdown of the key updates:

1. Deal types you can run this holiday season

Best Deals

• These show on Amazon’s “Deals” page and can get special visibility during big events

• You must offer at least 15% off, but 30%+ may get an extra promotion

• You can submit for both events (Prime Big Deal Days and Black Friday Week)

• Flat fee: $1,000 per deal.

• Submissions for Prime Big Deal Days are open and close on September 12

• Submissions for Black Friday/Cyber Monday Week are open and close on October 28

Lightning Deals

• Short-term deals (12 hours), shown in a special section on Amazon

• You must offer at least 20% off

• Great for high-traffic, quick-selling products

• Recommended only for sellers with a big budget

• Flat fee: $500 per deal

• Submissions for Prime Big Deal Days are open and close on September 12

• Submissions for Black Friday/Cyber Monday Week are open and close on October 28

Prime Exclusive Discounts (PED)

• Discounts are only visible to Prime members

• Products must be Prime-eligible

• Sellers should offer at least 15% off

• It’s a lower-cost option if you don’t want to run a big deal

• Fee: $100 for Prime Big Deal Days, $245 for BFCM Week

• Submissions for Prime Big Deal Days are open

• Submissions for Black Friday/Cyber Monday Week open on September 10

Coupons

• Show up on search results, product pages, and more

• Flexible for single products or bundles

• Sellers can offer a minimum of 5% discount

• Available closer to the event once dates are publicly announced

• Cost: $5 per coupon + 2.5% of total coupon-based sales

• Submissions will open once event dates are publicly announced

2. Inventory deadlines (when to send stock in)

To make sure your products are eligible for Prime and arrive in time for the sale, Amazon has strict deadlines for sending inventory:

Prime Big Deal Days

• AWD (Amazon Warehousing): Aug 29

• FBA minimal split: Sep 10

• FBA optimized split: Sep 19

Black Friday/Cyber Monday

• AWD: Oct 9

• FBA minimal split: Oct 20

• FBA optimized split: Oct 30

What this means:

You need to ship inventory early. If your shipments arrive outside of the scheduled delivery window, Amazon may delay processing, which means your product may miss the sale.

3. Use tools like Capacity Manager and AWD

If you’re tight on space or unsure if you can send a lot of inventory, use Capacity Manager to request extra FBA space or use Amazon Warehousing and Distribution (AWD) to store overflow inventory cheaply, it can auto-replenish stock to FBA.

4. Peak season fulfillment fees apply

From October 15, 2025, to January 14, 2026, Amazon will charge holiday peak fulfillment fees — same as last year. This applies to:

• FBA

• Remote Fulfillment (for Canada/Mexico)

• Multi-Channel Fulfillment (MCF)

• Buy with Prime

You can see how these fees affect your products using the FBA Revenue Calculator.

What sellers should do now

• Plan your deals. Start with Lightning Deals, Best Deals, or PED if eligible

• Check your inventory and send it before the deadlines above

• Use Amazon tools like AWD and Capacity Manager to avoid delays

• Keep track of fees. Build them into your pricing now so you’re not caught off guard

• Watch your “Deals” dashboard in Seller Central for deal eligibility and upcoming coupon options

Need help with your holiday deal strategy or inventory planning? Our Amazon selling consultants can help you optimize deals, submit the right ASINs, and make sure your stock is in place before peak season hits.

Amazon has confirmed that Prime Big Deal Days will return in October 2025, offering sellers a valuable second sales spike before the holiday season begins.

While Amazon hasn’t announced the exact event dates yet, experienced sellers know this event behaves like a Prime Day 2.0. It’s a Prime-member-only sales event designed to kickstart Q4 shopping and help shoppers buy earlier, before the Black Friday rush.

Prime Big Deal Days may not get the hype of Prime Day, but the results speak for themselves. Last year’s Prime Big Deal Days drove major sales volume, especially for sellers who got in early with the right offers and inventory strategy.

What makes Prime Big Deal Days worth your attention?

• It’s Prime-member exclusive: You get access to high-intent, deal-hunting buyers with a history of converting fast

• It’s Q4’s soft launch: Buyers are already in gift-buying mode by October, but ad costs and competition are still lower than in November

• It’s featured heavily by Amazon: The event gets homepage banners, push notifications, app takeovers, and curated “Top Deals” placements, but only for eligible deals

• It gives you a testing ground: Use this to test offers, creatives, and ad budgets before Black Friday/Cyber Monday

What sellers should be doing now

Even if your deals weren’t submitted in time for the official Prime Big Deal Days window, there’s still a lot you can do to ride the wave of traffic:

• Stack your promotions: Set up Coupons, Prime Exclusive Discounts, or strategic price drops to align with the event window (likely mid-October)

• Check inventory positions: Make sure key ASINs are fully stocked in FBA by early October. Inventory delays now can cause missed sales later

• Refresh your creatives: A+ Content, listing images, and ad creatives should all be updated with a Q4 focus.

• Ramp up Sponsored Ads early: Traffic starts rising days before the event, so don’t wait until the event starts to launch or scale campaigns

Need help building a sales plan around Prime Big Deal Days or aligning your listings and ads for Q4?

Our Amazon Seller Central experts can help you build a winning strategy, even if you’re not officially in the event.

Black Friday/Cyber Monday may feel far off, but it’s just 2.5 months away and if you want to be part of Amazon’s biggest traffic event of the year, the time to act is now. Amazon has officially opened Deal submissions for the event across the USA, UK, and Australia. But the deadlines for the event differ by region, so it’s important to plan accordingly.

Deal period (when the event runs):

• USA: November 20 – December 1 

• UK: November 20 – December 1 

• Australia: November 18 – December 1

Submission deadlines:

• USA: Submit Lightning Deals or Best Deals by October 7, 2025

• UK: Submit recommended deals by October 24, 2025

• Australia: Submissions are open. No deadline is announced. 

Why you should act now:

• Submitting early increases your chances of being selected

• Amazon prioritizes deals with strong sales history, good reviews, and inventory readiness — things that take time to prepare

• Deal approvals are rolling, so waiting may result in lost visibility or missing the cut altogether

• With the event just weeks away, early planning means better pricing strategy, inventory alignment, and ad scheduling

What sellers should do now:

• Go to your “Deals” dashboard in Seller Central and check for eligible ASINs

• If you see recommendations, submit now to secure a slot

• Don’t see any? Check back weekly, Amazon refreshes eligibility

• If Lightning Deals aren’t an option, consider Coupons or Price Discounts. They’re easier to set up and still effective

Need help planning your Black Friday/Cyber Monday strategy? Our Amazon experts can guide you through deal selection, inventory planning, and ad optimization across marketplaces.

Starting October 1, 2025, Amazon will replace quarterly FBA storage limits with monthly capacity limits in Australia, Brazil, and Mexico. This brings these marketplaces in line with how limits are already managed in the US, EU, UK, Japan, and Canada.

What’s changing:

• Monthly capacity limits will replace quarterly storage limits

• Limits will be announced during the fourth week of each month via Capacity Monitor and email

• You’ll now see three months of capacity data at once: confirmed limits for the next month and estimates for the two months after that

• Limits are tailored based on your IPI score, past sales, seasonal trends, new ASINs, upcoming deals, and more

• Capacity is now measured in volume (cubic feet/metres) instead of units, but Amazon will still estimate how many units that volume allows

• Limits include both on-hand inventory and inbound shipments that haven’t yet arrived

Why this matters for sellers:

• You’ll be able to plan and manage inventory month-to-month, with updates that reflect your latest performance

• Estimates for future months help you prepare for peak seasons, deals, or restocks in advance

• Sellers who manage their inventory well (high IPI scores, efficient sell-through) are less likely to be impacted

• To view your October capacity and estimates for November, head to Capacity Monitor in Seller Central.

Need help improving your IPI score or managing inventory within Amazon’s limits? Our Amazon FBA experts can help you optimize your FBA strategy to stay compliant, efficient, and in stock.

Amazon has rolled out Amazon Haul in Australia – a new section inside the Amazon Shopping app dedicated to products under AUD 25. For sellers, it represents a new traffic channel within Amazon where low cost, high velocity products are grouped and shown to deal hunting customers. 

The key difference is that Amazon decides which products qualify, so sellers need to understand how this impacts their catalog, pricing strategy, and margins. While buyers see it as a “cheap finds” zone, sellers should see it as a strategic shift in how Amazon is segmenting demand and competing directly with Temu and Shein.

What is Amazon Haul?

Amazon Haul is a separate storefront inside the Amazon app. It has its own:

• Search bar

• Cart

• Checkout flow

Only products under AUD 25 are listed, and in the launch phase, Amazon is offering discounts that bring many items under AUD 10. Delivery timelines are longer (up to 2 weeks), but the experience is designed to feel like Temu or Shein—a place for “fun, cheap finds.”

Why sellers should care

1. Exposure to a new traffic stream: Amazon Haul is a separate section with its visibility. If your products are included, you get access to a dedicated audience of deal hunters who are browsing only for budget products.

2. Only Amazon decides what gets listed: At this stage, sellers cannot opt in. Amazon is hand selecting SKUs that match Haul’s requirements (price point, compliance, and category fit). If your products are already in the under AUD 25 range, they may automatically be pulled into Haul.

3. Best fit for low cost, high velocity products: Haul is designed for impulse purchases and trending products. Categories like small home gadgets, fashion accessories, stationery, and lifestyle items will likely dominate.

4. Pricing and margin pressure: If your competitors are offering very low prices, it can drag down customer expectations in your category, even outside Haul.

5. Returns and customer trust still apply: Products in Haul still follow Amazon’s returns and compliance policies. Sellers must ensure quality even at low price points. Poor reviews will still impact your account health.

6. Fulfillment considerations: Delivery times are up to two weeks. This may signal that Amazon is pooling more overseas inventory (similar to Temu/Shein logistics).

Key takeaways for sellers

• Track your listings: See if any SKUs have been pulled into Amazon Haul.

• Plan for margins: Only participate if you can sustain lower prices without hurting profitability.

• Focus on the right SKUs: Push products that are small, lightweight, and impulse friendly.

• Watch the trend: If Haul grows, it could become an important volume driver for budget items, similar to Amazon’s answer to Temu/Shein.

Need help adjusting your strategy to respond to Amazon’s evolving marketplace structure? Talk to our Amazon experts. We’ll help you stay competitive whether you sell premium, mid range, or low cost products.

Amazon is currently testing a new “Simplified campaign creation” experience for auto Sponsored Products (SP) campaigns in smaller EU marketplaces. This beta update lets sellers skip manual bid settings. Amazon will now automatically optimize bids and targeting based on campaign performance.

Here’s what’s changing:

• Amazon introduces automatic segmentation for auto campaigns

• No need to set individual bids for match types (close match, substitutes, etc.)

• Sellers can choose to let Amazon fully manage bids, or enable manual bidding within the automated targeting setup

• Amazon recommends keeping the automated settings for at least 14 days to allow proper optimization

• The goal is to increase efficiency and simplify campaign setup, especially for newer sellers

What this means for sellers:

• You can launch auto campaigns faster, without needing to adjust bids manually

• You lose some control. Bid optimization is now in Amazon’s hands

• Performance tracking becomes more important, since you can’t fine-tune bid levels per match type

• Manual segmentation is still available if you prefer full control

This test shows Amazon’s increasing push toward automated campaign management, similar to Smart Campaigns in Google Ads.

Need help deciding whether to switch to automated bidding? Our Amazon PPC experts can help you test, compare, and scale your ad strategy with the right level of automation.

Amazon has announced that starting January 1, 2026, it will no longer offer prep and labeling services for FBA shipments in the US. This change impacts all inventory sent to FBA, including shipments from AWD, AGL, SEND, and the Supply Chain Portal.

What this means for you:

• No more prep services: Amazon will no longer handle poly-bagging, bubble wrapping, FNSKU labeling, or other product prep tasks at its fulfillment centers

• Sellers must do it themselves: You’ll need to handle all prep, labeling, and packaging before sending inventory to FBA

• Increased responsibility: If your products aren’t properly prepped or labeled, Amazon won’t reimburse you if they’re lost or damaged

• No appeal for errors: If an improperly prepared shipment is lost or damaged, there will be no recourse or reimbursement from Amazon

Why is Amazon making this change?

Amazon says the decision was made because of improved seller packaging and a desire to streamline operations for faster fulfillment. Essentially, Amazon wants to offload prep tasks to sellers and improve speed, which means more responsibility on sellers to ensure their products meet FBA requirements.

What are your options?

• Do it yourself (DIY): Prep and label products in-house using the required FNSKU labeling, packaging, and other prep steps. This requires investment in equipment and time.

• Third-party logistics providers (3PLs): You can use 3PLs to manage the entire prep and labeling process.

What you need to do now:

• Audit your prep needs: Review what prep Amazon currently handles for you and make plans to manage or outsource it.

• Check your supply chain readiness: Ensure that your in-house team or 3PL can handle the prep and labeling requirements.

• Explore SIPP (Ships in Product Packaging): This option can help reduce prep costs if eligible products are properly packed.

Need help navigating these changes? Our Amazon FBA experts can help you transition smoothly to the new FBA prep model and ensure your inventory is always compliant with Amazon’s rules.

Starting August 4, 2025, Amazon will update the seller feedback system to allow customers to leave star-only ratings with optional written feedback.

What this means for FBM and hybrid sellers:

• Customers can now rate you using just a star rating. No comment required

• This change is meant to increase feedback volume, but also comes with trade-offs

• You cannot appeal star-only reviews through Feedback Manager

• If you believe the star-only rating violates Amazon’s guidelines, you’ll have to use Report a Violation instead, which is slower and less reliable

Why does this matter to sellers

• Expect a higher volume of ratings, both good and bad

• Without written feedback, there’s no context behind 1-star reviews

• Abuse risk increases: black hat tactics like fake 5-star purchases or 1-star bombs can become harder to detect and fight

• Honest feedback will become harder to verify. A single vague rating could affect your account health or seller performance metrics

Amazon says making written text optional will encourage more submissions and help buyers evaluate sellers more easily. But for sellers, this means reduced control and fewer protections, especially when dealing with unfair feedback.

Need help managing seller feedback, review health, and compliance under these new rules? Talk to our Amazon account managers. We help you stay ahead of policy shifts that impact your performance.

Amazon has quietly rolled out Custom Analytics, a powerful new tool within Seller Central that enables sellers to create fully customizable dashboards using hundreds of metrics sourced from across their account. This dashboard is Amazon’s version of business intelligence, closer to Power BI or Tableau than anything we’ve seen from them before.

What sellers can do now:

• Create dashboards using data from across Seller Central: Inventory, Coupons, Search Query Performance, and more

• Use Amazon’s ready-made templates or build dashboards from scratch

• Layer metrics across ad, listing, catalog, inventory, and financial data — all in one place

• Eliminate the need to export 10 reports daily or rely on third-party BI tools to see what’s working

Why it matters:

• Custom Analytics lets operators, brand managers, and ad strategists build insights across business areas that were previously siloed

• This may replace multiple tools, especially for brands that know how to interpret data

• It’s a major step toward centralizing performance, trends, and profitability tracking directly inside Amazon

Availability:
It appears to be rolling out in the US first under Reports > Custom Analytics. Some accounts may not have access yet. It’s unclear when it will expand to other marketplaces. 

Need help building your first custom dashboard or understanding what to track? Talk to our Amazon seller consulting experts. We’ll help you simplify your metrics and make smarter business decisions.

Amazon has updated the Vine program to allow eligible FBA products to receive authentic reviews before the product officially launches.

What this means for sellers:

• You can now enroll products in the Vine program even before your product is launched

• Vine Voices (customers who participate in the Vine program) can leave reviews before your product launches

• This allows you to start with up to 30 reviews on day one of your product’s availability

• To enroll, simply go to Enroll a product in Vine

Take advantage of this new opportunity to start your product’s launch with real customer feedback and credibility. This change gives you a head start by gathering reviews and social proof ahead of your launch, which can help build momentum.

Need help optimizing your Vine strategy or product listings? Our Amazon consultants are ready to guide you through the process for a successful launch.

Amazon has announced that price banded shipping rates will be fully deprecated starting June 30, 2025. FBM sellers using price bands in their shipping templates must now switch to either per-item or weight-based shipping rates.

What is price-banded shipping?

This was a simple way for sellers to set shipping costs based on the order’s total price range. For example:

• Orders $0–$25 → $5 shipping

• Orders $25–$50 → $10 shipping

• Orders $50+ → $20 shipping

For many sellers, especially those with large size variations, this worked well when weight or per-item fees didn’t reflect real shipping costs.

What’s changing?

• Price band shipping is being removed on June 30, 2025

• Sellers must switch to per-item or weight-based rates

• Amazon does not support assigning different weights for product variations under a single FBM listing, making it very hard for sellers with multiple size options

Why are sellers concerned?

Many products (like customized, oversized, or variable-sized items) simply don’t fit Amazon’s rigid per-item or weight models.

• Small items may cost $10 to ship

• Large items may cost $50 to ship

• Without price bands, sellers risk:

• Losing money on large orders (if they undercharge for shipping)

• Overcharging buyers on smaller orders (if they increase shipping across the board)

Is there any workaround?

Currently, no official workaround exists inside Amazon’s system. Some sellers are exploring:

• Splitting listings into separate SKUs by size or variant

• Moving oversized or custom items to third-party marketplaces

• Reaching out to Amazon Seller Support and Seller Forums to raise concerns

• Hoping Amazon reconsiders after hearing enough seller feedback

Unfortunately, this move once again seems to create more challenges for small businesses, while simplifying things from Amazon’s side.

Struggling to adapt your shipping templates or FBM setup? Our Amazon consultants can help you review options, reduce risks, and adjust your FBM strategy before the June 30 deadline.

Amazon has announced Prime Day 2025. This year, the event will run for 4 full days, from July 8 to July 11.

What sellers need to know:

• Prime Day is longer than usual: 96 hours of deals

• Early deals are already live for Prime members

• A new “Today’s Big Deals” feature will highlight limited-time offers daily

• Back-to-school promotions will be part of this year’s event

• Amazon’s AI shopping tools may drive more deal discovery and faster buying decisions

What you should prepare:

• Make sure all Lightning Deals, coupons, and Prime Exclusive Discounts are submitted and approved

• Ensure your FBA inventory arrives well in advance

• Review Sponsored Products, Sponsored Brands, and Sponsored Display campaigns

• Double-check listing content, pricing, and inventory limits

• Monitor account health and inbound performance before the event starts

Participating markets include the USA, Canada, UK, Australia, Germany, France, Italy, Spain, Japan, and more. Some countries will have separate Prime Day events later.

Prime Day is a major traffic and sales opportunity but requires solid prep on the seller side.

Do you need help with your Prime Day setup? Our Amazon consultants can help you plan and execute your campaigns for maximum impact.

Amazon has officially announced the end of its Posts program as of June 3, 2025.

Amazon Posts was Amazon’s version of a social media feed, where brands could share lifestyle content (like images or short videos) on product detail pages to inspire shopping. It was free, but never really took off.

So what’s changed?

• Amazon Posts is discontinued as of June 3

• New post creation will stop after June 16

• The full shutdown happens on July 31, 2025

• Amazon plans to replace it with newer ad formats tied to Sponsored Ads

The reason?

“Declining impressions” and a major Search and Detail page redesign made Posts less useful.

What does it mean for your brand?

If you were relying on Amazon Posts to build organic visibility — it’s time to move on. Amazon is moving away from free social-style tools and doubling down on paid ad products.

This also shows that Amazon’s focus is shifting: more AI, ad placements, and fewer experiments that don’t drive revenue directly.

What should you do next?

Now’s a good time to:

• Review your Sponsored Brands and Sponsored Display campaigns

• Look into new creative ad formats Amazon is testing

• Reallocate time or budget if you were using Posts heavily

Need help adapting to these changes or planning your next move on Amazon? Our team of Amazon consultants is always here to help you navigate what’s next — without the guesswork.

Walmart has officially updated its rules: you can now use Amazon Multi-Channel Fulfillment (MCF) to ship your Walmart orders — but only if you follow some clear conditions.

Before, sellers often got into trouble for this. Even if they used plain boxes, Walmart’s system could detect orders coming from Amazon (like through USPS tracking), and some accounts were suspended.

But now, Walmart says: yes, you can use Amazon MCF — just do it right.

What’s allowed now?

• You can ship Walmart orders using Amazon’s warehouses (MCF)

• You must choose plain, neutral packaging (no Amazon-branded boxes)

• You must block Amazon Logistics, so the order ships only with unbranded carriers like USPS, UPS, or FedEx

What’s still NOT allowed?

• Using competitor-branded boxes

• Sending promo flyers or Amazon invoices inside Walmart orders

• Retail arbitrage (buying from another store and shipping straight to the customer)

• Marking something “shipped” before it leaves the warehouse

What do you need to do?

• In Seller Central, select “Plain Packaging” when placing MCF orders

• Block Amazon Logistics as a delivery option

• Use tools (like GeekSeller) to help automate the process

• Watch the costs — MCF fees are about 5% higher than FBA, so double-check your profit margins

Keep your Walmart seller account compliant by updating order times, delivery windows, and tracking info

Why does this matter?

This policy change opens more flexibility for sellers. You can now:

• Use Amazon MCF for Walmart orders

• Use Walmart Fulfillment (WFS) to fulfill Amazon FBM orders

• Combine both systems to fulfill other marketplace or website orders

For multichannel sellers, this is a big win. It reduces risk, simplifies operations, and lets you scale across platforms confidently.

Need help navigating these updates or setting up your fulfillment workflows? Talk to our team of experienced Amazon consultants. We’re here to help you stay compliant, efficient, and ready to grow.

Amazon has recently introduced a new section in FBA settings called “FBA Returns Evaluation & Ownership Settings.” This update gives you more control over how Amazon handles returned and damaged items, which can directly impact your reimbursements, sellable inventory, and customer experience.

Here’s what’s new:

1. Returned item evaluation

Amazon used to automatically check returned items to see if they could go back into your sellable inventory.

Now, you get to decide:

• Let Amazon check all returns (default setting)

• Let Amazon check only specific products (you upload a list)

• Don’t allow Amazon to check any return; everything gets marked “unsellable” and removed

Why this matters:

If you sell items that are often returned in good condition (like electronics or clothing), it’s better to let Amazon evaluate them. But if you sell health, beauty, or personal items, it might be safer to mark all returns as unsellable.

2. Damaged inventory ownership

When Amazon damages your inventory, it usually takes ownership and reimburses you.

Now you can choose:

• Let Amazon continue owning and reselling damaged items (default)

• Choose which products Amazon can own

• Keep ownership of all damaged inventory, but you won’t get reimbursed

Why this matters:

If you’re okay with Amazon reselling damaged items (like on Warehouse Deals), you can leave the default on. If you want to protect your brand or don’t want your items sold that way, you may want to take back control, but you won’t be reimbursed.

3. Returnless resolutions

This means Amazon refunds the customer without asking them to return the product.

You can now choose:

• Offer returnless refunds for all ASINs

• Offer it only for specific ASINs

• Turn it off completely (default)

Why this matters:

Returnless refunds work well for low-cost items or things that are hard to resell. However, enabling it across all products can lead to higher losses or abuse.

What Amazon sellers should do now

• Check your current settings under Fulfillment by Amazon settings.

• Think about your product types — Are they resellable? Sensitive? Low-cost?

• Decide what makes sense for the 3 options (or let us help you choose).

• Upload CSV files to enable or disable the settings for specific SKUs.

We recommend reviewing these settings now, as they can affect your bottom line, reimbursement eligibility, and inventory handling.

If you’d like help reviewing or updating your settings, our Amazon consultants are here to guide you.

Amazon is extending Prime Day 2025 to four days, making it the longest Prime Day event in history. This extended period allows more customers time to shop and discover millions of deals. 

Sellers can take advantage of Prime-exclusive deals and promotions, including:

• Prime-Exclusive Best Deals: Great products at a high-quality discount, with a minimum of 15% off. Eligible for event merchandising and homepage features.

• Prime-Exclusive Lightning Deals: Steep discounts for a limited time, with a minimum of 20% off. These deals are scheduled by Amazon and can also be featured on the event page.

• Prime-Exclusive Price Discounts: Discounts for Prime members only, available on FBA and certain seller-fulfilled items with free shipping. A minimum of 15% off is required.

• Prime Member Coupons: Point-of-sale discounts on products. Eligible coupons will be showcased on the event page and product detail pages, requiring a minimum 5% off.

The extended event introduces expanded visibility for deeper discounts (40% or more) across Amazon’s site, providing more chances for your products to be discovered.

Key dates to remember:

• Schedule Best Deals and Lightning Deals by May 23.

• Prime-Exclusive Price Discounts must be scheduled by May 5.

• FBA inventory deadlines: June 9 for minimal shipment splits and June 18 for Amazon-optimized shipment splits.

This extended event is a strategic move to keep Amazon competitive as other retailers also launch similar sales. It’s a great opportunity for sellers to reach even more customers and maximize sales.

If you’re looking for more guidance on navigating these changes, consider utilizing Amazon Seller Central management services to optimize your Prime Day strategy and make the most of this extended event.

Amazon has introduced a new way to take your brand beyond the screen—Out-of-home (OOH) ads. These physical ad placements help brands increase awareness, engagement, and consideration in high-traffic, real-world spaces.

What’s included:

• Amazon lockers: Large-format branded wraps on Amazon pickup lockers are placed in busy areas like college campuses, retail hubs, and apartment complexes. This is great for brands targeting younger, urban shoppers.

• On-package ads: Advertise on Amazon shipping boxes and grocery bags from Amazon Fresh and Whole Foods. This works well for everyday-use products like snacks, personal care, household essentials, or any product that wants to stay top-of-mind in the home.

• Digital signage: Run video or display ads on 10,000+ screens across 550+ stores, including Whole Foods, Amazon Fresh, and Amazon Go. Ideal for CPG, grocery, health & wellness, and impulse-buy brands.

Who is it for?

• DTC brands looking to expand reach beyond digital platforms

• Brands in competitive categories (like supplements, skincare, snacks) want more visibility

• New product launches where awareness is key

• Brands with a strong visual identity that perform well in physical formats

• Local or regional brands targeting specific geos (e.g., college towns, metro cities)

• Selling on Amazon is not required—any brand with a product to promote can advertise.

Getting started

• Use Amazon’s managed service for lockers, packaging, and digital signage.

• Already using Amazon DSP? You can launch digital signage ads via self-service.

• Or work with an Amazon DSP partner for setup and management.

Why it matters:

These placements put your brand in front of customers in places and moments where there’s less noise—and more attention.

Want help figuring out where this fits into your strategy? We support brands with full-funnel ad planning, including DSP and creative optimization—reach out to our Amazon PPC experts.

Amazon is rolling out a new performance-based fee model for promotions like Lightning Deals, Best Deals, and Coupons. Fixed fees are going away—now you’ll be charged a daily fee + a % of sales, which could increase costs for many sellers.

Here’s what’s changing:

Lightning Deals:

Old: $150 flat fee

New: $70/day + 1% of sales (capped at $2,000)

Best Deals:

Old: $300 for 7 days

New: $70/day + 1% of sales (can now run for 1–14 days)

Coupons:

Old: $0.60 per redemption

New: $5 per coupon + 2.5% of sales

Prime Day fees are going up:

Prime Exclusive Discounts will now cost $100 instead of $50.

What this means for you:

• Expect higher costs, especially if you’re a smaller seller.

• Promotions are now more flexible, but you’ll need to track ROI closely.

• Big sellers with high ad budgets will likely benefit the most.

Our take:

This change makes it even more important to build solid profit margins (we recommend $12+ net per unit) before placing orders.

With these new fees kicking in by June, now’s the time to revisit your pricing, margins, and promotion plans—or speak to your Amazon FBA management service provider to help you stay ahead.

Amazon has launched a new brand name generator tool within Seller Central. You can find it by navigating to Brand → Build Your Brand → Create a Brand Name.

The concept is simple: input details such as your product category, target audience, and a brief description, and Amazon will provide a brand name suggestion.

You need to fill in a few details:

• What your brand offers
• Your product category
• Your intended audience
• After hitting generate, Amazon will present a suggested brand name.

Where it falls short

While this tool can be a fun way to brainstorm, it overlooks some critical aspects of brand-building:

• Trademarks – The name might sound appealing, but is it legally available? The tool doesn’t verify this.
• Domain availability – Can you secure the website URL? There’s no way to find out.
• Branding strategy – A good name should be catchy and align with a broader vision, which this tool doesn’t address.

Should sellers take it seriously?

For newcomers, this could serve as an enjoyable source of inspiration. However, for those serious about building a brand, selecting a name involves much more than just combining words. Without checks for trademarks and domain availability, this tool functions more as an idea generator than a comprehensive solution.

If Amazon genuinely wants to assist sellers in building brands, incorporating checks for trademark, domain, and social handle availability would elevate this from a fun experiment to a practical tool.

In the meantime, if you’re aiming to establish a strong brand presence on Amazon, consulting with an experienced Amazon selling specialist can guide you in choosing a name that is not only creative but also legally sound and strategically aligned.

Would you consider using this tool, or do you think it’s just another Amazon feature that looks appealing but lacks substance? We’d love to hear your opinions!

Amazon has launched a confidential beta program that enables sellers to create and manage Sponsored Product campaigns on other retailers’ websites directly through Amazon’s platform. This new feature has the potential to significantly expand reach and increase sales.

Why This Update Matters?

1. Expanded Audience Reach

Your ads will no longer be confined to Amazon shoppers; now, your products can be displayed on other platforms where your target audience is already shopping.

2. Streamlined Campaign Management

You can manage both Amazon and off-site campaigns from a single dashboard, simplifying the process of handling multiple advertising platforms.

3. First-Mover Advantage

Those who adopt the beta early can gain valuable insights and refine their strategies before the feature is rolled out to everyone.

Should You Join the Beta?

If you’re eligible and have received an invitation, consider these steps:

1. Start Small

Begin with a modest budget to test the feature and collect performance data.

2. Monitor ROI Closely

Keep an eye on key metrics like click-through rates (CTR) and return on ad spend (RoAS) to ensure your campaigns are yielding profits.

3. Stay Flexible

As a beta program, features may change. Sellers who quickly adapt to updates can gain a competitive advantage.

Need Help Navigating This New Feature?

Our team of Amazon experts is here to support you. Whether you need advice on creating high-performing Sponsored Products campaigns or insights into utilizing beta programs, we’re ready to help you achieve the best results.

Get ahead of the competition and explore new opportunities with Amazon’s latest advertising innovation!

Amazon has introduced the Next-Gen Selling Dashboard, a major enhancement to Seller Central aimed at simplifying and improving how sellers operate their businesses. Featuring user-friendly tools, advanced customization options, and interactive elements, this dashboard optimizes processes and provides sellers with valuable insights.

Key Features of the Next-Gen Selling Dashboard

1. Clickable KPIs

Gain in-depth insights on metrics such as sales and returns by simply clicking on the figures.

2. Drag-and-Drop Customization

Customize your homepage to showcase the charts and tables that matter most to you, like conversion rates or sales trends.

3. Quick Date Filters

Easily analyze performance trends with filters like “Last 7 days” or “Last 30 days.”

4. Cleaner, Intuitive Design

Experience a streamlined layout that enhances navigation speed and simplicity.

5. All-in-One Command Center

Oversee inventory, orders, ads, and reports from a single centralized hub for a more integrated workflow.

Why It Matters?

This update empowers sellers by providing:

• Time Savings: Easier navigation and quick access to essential data.
• Focus on Key Metrics: Customizable views to highlight what’s most important for your business.
• Better Decision-Making: Improved insights for data-driven strategies.

How to Make the Most of It?

1. Personalize Your Dashboard

Organize the layout to emphasize the metrics and tools that align with your objectives.

2. Leverage Clickable KPIs

Explore performance data more deeply to uncover opportunities or address challenges.

3. Monitor Trends Efficiently

Utilize quick date filters to identify patterns, refine strategies, and stay proactive about potential issues.

Note for Sellers

While the Next-Gen Selling Dashboard represents a significant upgrade, some minor bugs may still exist as Amazon works to enhance the system. For a smooth transition and optimal use of this feature, consider collaborating with Amazon experts who can assist you in customizing your setup and fully utilizing these powerful tools.

Amazon has enhanced its Voice of the Customer (VOC) dashboard by adding metrics for Return Rate and Star Ratings. These new features offer sellers valuable insights into customer satisfaction, enabling them to identify product issues and take proactive steps for improvement.

Key Updates

1. Return Rate

• View the percentage of returns initiated in the past year.
• Quickly identify products that are frequently returned and address potential issues such as:
• Quality concerns.
• Inaccurate product descriptions.
• Usability challenges.

2. Star Rating

Access a centralized overview of star ratings for your entire product catalog.

Utilize this information to spot trends and prioritize improvements for products that have low ratings.

Why This Matters?

By bringing essential metrics together in one location, Amazon simplifies the process for sellers to stay updated on customer feedback and take prompt action.

Maximize the Benefits

• Analyze Product Trends: Regularly check the dashboard to spot patterns in returns and ratings.
• Prioritize Improvements: Concentrate on resolving issues with products that have high return rates or low ratings to boost customer satisfaction and minimize negative feedback.

For expert advice on making the most of the VOC dashboard and implementing effective strategies, consider collaborating with Amazon consultants to enhance your product performance and customer experience.

Stay proactive with these tools to foster customer loyalty and achieve long-term success!

Amazon has rolled out an exciting new feature for Sponsored Brands campaigns, allowing sellers to modify bids for placements beyond just the Top of Search. This enhancement provides sellers with more control over their advertising spend and performance by customizing bids for specific placements such as product pages or rest-of-search, tailored to their advertising goals.

Key Benefits for Sellers

• 1. Greater Flexibility in Bidding

Sellers can now manage their ad budgets more efficiently by optimizing bids for high-performing placements outside the Top of Search.

Example: If your default bid is $1.00, you might:

Lower bids by 10%, bringing it down to $0.90, for placements that aren’t performing well.

Increase bids for placements that are generating strong conversions.

Actionable Steps

1. Review Placement Reports

Utilize Amazon’s reporting tools to assess how your ads are performing across various placements (e.g., Top of Search, product pages).

2. Adjust Bids Accordingly

Refine your bids for placements that are not in the Top of Search:

Cut bids for placements that are underperforming to conserve budget.

Boost bids for placements that are delivering better returns.

3. Regularly Monitor Performance

Keep an eye on how bid adjustments affect your return on ad spend (ROAS) and tweak your strategy as necessary.

Smarter Ad Management, Enhanced Control

This feature enables sellers to optimize their campaigns and achieve improved results. If you’re uncertain about how to make these adjustments, consider reaching out to Amazon PPC experts for guidance on creating a data-driven strategy for optimal ad performance.

Leverage this new tool to enhance your advertising strategy and foster growth!

Amazon is updating its product title policy to improve clarity and enhance the shopping experience. Starting January 21, 2025, new rules will be implemented, including a restriction on word repetition: no word can appear more than twice in a title (with the exception of prepositions, articles, and conjunctions).

What This Means for Sellers?

1. Review Your Titles for Compliance

Check your product titles to make sure no word is repeated more than twice. Examples:

Non-Compliant: “Wireless Bluetooth Speaker – Speaker with Speakerphone”

Compliant: “Wireless Bluetooth Speaker with Speakerphone”

2. Update Non-Compliant Titles

• Remove redundancy while keeping essential information.
• Ensure titles adhere to Amazon’s other guidelines:
• Maximum of 200 characters.
• Avoid using prohibited special characters (e.g., !, _).

3. Utilize Amazon’s Tools

After January 21, use tools like Manage All Inventory or Review Listing Updates (for brand owners) to identify flagged titles.

Address any flagged titles within 14 days to maintain control.

4. Act Proactively

Amazon may automatically modify non-compliant titles after the 14-day period. Taking early action helps ensure your titles stay optimized and in line with your branding strategy.

Need Assistance?

Updating titles to meet these new standards can be a lengthy process. Working with Amazon SEO experts can help you save time, stay compliant, and create titles that are both engaging and effective for customers.

Stay proactive to keep your listings optimized and your sales on track!

The busy holiday season is approaching, and it’s time to start sending in your inventory. To ensure you have enough products in stock for peak season, we recommend sending your FBA inventory to fulfillment centers in August and September.

Key dates and recommendations

Inventory arrival deadline: Ensure your inventory arrives at fulfillment centers by October 19, 2024, to guarantee its Prime badge-ready by Black Friday.

Fulfillment center focus: Amazon’s FBA team will focus on receiving inventory in September and October to place your products in the right centers ahead of peak. In November and December, they will prioritize processing customer orders.

Limited slots in Nov-Dec: Fulfillment centers will have limited slots to accept shipments during November and December to ensure faster delivery speeds and maximize sales potential.

Capacity limits: You may see lower estimated capacity limits for October and November. The Capacity Monitor tool helps you stay up-to-date on these limits. Estimated capacity limits for October are now viewable, and November limits will be available starting August 20.

Overage fee elimination: To simplify operations and manage inventory more efficiently during peak, the overage fee for storage was eliminated effective July 1, 2024. If your on-hand inventory exceeds your capacity limit, you will not incur an overage fee.

For detailed information on these updates and to ensure your readiness for the holiday season, log in to Seller Central and check the Capacity Monitor tool. For expert assistance in managing your FBA inventory, contact Growithamazon Amazon consultants today.

Recently, Amazon launched the Cart Abandoners and Declining Audiences feature, now available through Brand Tailored Audiences.

With this latest update, brands can now target two critical audience segments:

• Cart abandoners: Customers who have added products to their cart within the last 90 days but haven’t completed the purchase.
• Declining audiences: This includes two sub-categories:
  • Declining top tier: Your most loyal customers are predicted to spend less in the coming year.
  • Declining promising: Customers showing promising potential but predicted to spend less without becoming loyal.

Why is this important?
Previously, while brands could engage with New Potential and other loyalty segments, addressing declining audiences effectively was challenging. Now, with predictive Customer Lifetime Value (CLV) insights and the ability to create tailored promotions directly from the Customer Loyalty Dashboard, brands can strategically engage with Cart Abandoners and declining segments to maximize retention and sales.

When accessing the Brand View of the Customer Loyalty Dashboard, you’ll now find Cart Abandoners seamlessly integrated alongside new and potential customers. This integration allows you to not only understand but also target and engage with these critical segments efficiently.

Take action today!
Explore the new capabilities within your Customer Loyalty Dashboard and consider creating tailored promotions for your Cart Abandoners. This proactive approach will help you reconnect with potential customers and optimize your marketing efforts effectively.

If you need assistance understanding or implementing this update, don’t hesitate to contact our Amazon consultants.

Amazon has announced that Prime Day 2024 will be held on July 16 and 17, marking the 10th anniversary of this blockbuster event!

Prime Day is a golden opportunity to boost your sales and reach millions of customers worldwide. Partner with us at eStore Factory to ensure your products stand out and make Prime Day 2024 truly memorable. Let’s maximize your visibility, optimize your listings, and drive sales to new heights together!

Check with us to see what your account needs to prepare for Prime Day.

Amazon has introduced Brand Store quality ratings, aimed at enhancing the shopping experience and boosting sales for brands like yours. What are Brand Store quality ratings? Brand Store quality ratings assess the overall quality and user experience of your Brand Store on Amazon. Stores with higher ratings tend to see up to 50% higher sales compared to those with lower ratings. This metric is crucial as it reflects how engaging and effective your Brand Store is in attracting and retaining customers. Why should you care?

• Sales boost potential: Stores with high-quality ratings typically experience increased sales due to improved customer engagement and trust.
• Competitive edge: Comparing your store’s rating with peers can provide insights into areas where improvements are needed to stay competitive.
• Personalized recommendations: Amazon provides personalized recommendations to enhance your store’s dwell time and overall quality, helping you optimize performance.

Action steps

• Check your store’s rating: Visit your Brand Store dashboard to see your current quality rating.
• Review recommendations: Amazon provides tailored suggestions to improve your store’s dwell time and overall quality score.
• Implement enhancements: Consider implementing suggested changes to enhance user experience and drive sales.

Want to achieve a high-quality rating for your Amazon Brand Store? Contact our Amazon consultants today and discover how our expertise can elevate your store to drive higher sales and customer engagement on Amazon.

Amazon’s Subscribe & Save program will soon include seller-fulfilled orders, starting June 27, 2024. This expansion allows you to offer customers discounts on regularly purchased items with the added convenience of automatic delivery.

Key details

• Automatic enrollment: Eligible, replenishable products will be automatically enrolled based on your default discount settings in Subscribe & Save.
• Default discounts: If you had set a default discount for Fulfillment by Amazon (FBA) Subscribe & Save, this will carry over to your seller-fulfilled products.
• Additional discount: Customers with five or more subscriptions scheduled for the same delivery day will receive an extra 5% discount.
• Impact on orders: You may notice an increase in pending orders as deliveries align with subscribers’ chosen delivery days.

To manage your participation:

• Set your default discount: Visit Growth > Explore programs > Increase conversion > Subscribe & Save > Learn more.
• Opt-out or update discounts: You have the option to opt-out of automatic enrollment or adjust discount settings post-launch.
• Review performance: Monitor your Performance dashboard for insights into your Subscribe & Save metrics.

Our team of Amazon consultants is here to assist you in leveraging the Subscribe & Save program effectively. For personalized assistance and to explore how to best capitalize on this opportunity, feel free to reach out to us.

Amazon just introduced a new beta feature in Campaign Builder called Product Listing Quality. What does this mean for you? Well, have you ever wondered how Amazon’s algorithm views your product listings? Now, you can find out. This new feature assesses your listings and gives you insights on their click potential. Basically, it helps you understand if your product is ready to launch.

It can take longer to get impressions and clicks on products that Amazon’s algorithm doesn’t think are relevant to searches. So, if your product doesn’t meet the minimum standard for clicks, the system will suggest holding off on launching a campaign until improvements are made. But don’t worry, you can still launch campaigns if you want, just know that getting impressions and clicks might be a bit harder. By understanding how the algorithm views your products upfront, you can identify which listings might need some tweaks.

And that means higher visibility and better performance right from the start. Plus, knowing what needs improvement before you launch can save you both time and money. No more trial and error! Before, we used to add a product to a campaign and then check the recommended keywords to gauge how well Amazon “understood” our product. But now, Amazon is telling us upfront with the Product Listing Quality feature. Need further assistance optimizing your Amazon campaigns? Our team of Amazon experts is here to help you maximize your success!

Amazon has launched a new feature that lets you easily turn your high-performing Amazon Posts into Sponsored Brand Ads. This means you can take your most engaging content and reach a wider audience with just one click!
Here’s how it works:

• Identify your top posts: Look for image and video Posts that are already getting good traction with your audience.
• Boost with a click: In the Posts manager, simply click the “Boost” button next to your chosen Post.
• Seamless setup: Amazon will automatically populate the Sponsored Brand campaign builder with your Post’s creative content.
• Go live! Review your campaign settings and launch your Sponsored Brand Ad to reach more potential customers.

Benefits for you:

• Boost brand awareness: Get your brand name and products in front of a larger audience on Amazon.
• Test your creatives: See how your existing content performs as an ad, helping you refine your future marketing strategies.
• Gain valuable insights: Track the performance of your Sponsored Brand Ads to understand what resonates with your customers.
• Easy on the wallet: Remember, Amazon Posts are still free to use! This feature simply leverages your organic success for paid advertising.

Who can use it?
All Amazon advertisers in the US, including sellers, vendors, and agencies, can take advantage of this new feature. Contact our PPC experts to learn more about how we can help you leverage Sponsored Brands from your Posts and achieve your advertising goals!

Amazon has recently rolled out a schedule of significant dates that sellers should mark in their calendars to plan ahead.

Prime Exclusive Top Deals
April 12: Deadline to submit Prime Exclusive Top Deals in Canada and the United States
May 17: Deadline to submit Prime Exclusive Top Deals in Japan
May 17: Deadline to submit Prime Exclusive Top Deals in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

Prime Exclusive Lightning Deals
May 3: Deadline to submit Prime Exclusive Lightning Deals in Canada and the United States
May 17: Deadline to submit Prime Exclusive Lightning Deals in Japan
May 17: Deadline to submit Prime Exclusive Lightning Deals in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

Prime Exclusive Best Deal
May 3: Deadline to submit Prime Exclusive Best Deal in Canada and the United States
May 17: Deadline to submit Prime Exclusive Best Deal in Japan
May 17: Deadline to submit Prime Exclusive Best Deal in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

FBA Inventory Cutoff
June 20: FBA inventory cut-off date for sellers in Canada and the United States
July 3: Retail/FBA inventory cut-off date for sellers and vendors to IXD/AJX in Japan
July 7: Retail/FBA inventory cut-off date for sellers and vendors to FC in Japan
June 27: FBA inventory cut-off date for sellers in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

Inbound Shipping Cutoff
June 20: Inbound inventory cut-off date for vendors in Canada and the United States
July 3: Retail/FBA inventory cut-off date for sellers and vendors to IXD/AJX in Japan
July 7: Retail/FBA inventory cut-off date for sellers and vendors to FC in Japan
June 27: FBA inventory cut-off date for sellers in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

These dates are critical for ensuring your products are stocked and ready for Amazon’s Prime Exclusive offers and to avoid stockouts during peak shopping times. Mark these deadlines in your planner, set reminders, and schedule a meeting with our Amazon consultants and make the most of these opportunities!